How money bloggers can work with the Money Advice Service

1. How you can work with
the Money Advice
Service
1

2. Meet the MAS team
Joanna Smith, PR and Media Manager
Jo looks after corporate and consumer PR campaigns. She also manages
the press office. You can get hold of the team on:
Press.Office@moneyadviceservice.org.uk
Flo Buswell, Digital Content Producer
INSERT
PICTURE
Flo writes for the @YourMoneyAdvice blog. She also seeks out influential
people to write guest blog posts
blog@moneyadviceservice.org.uk

3. The big picture
3
Levels of financial capability are low

4. Our mission
4
To increase financial
capability
To reduce over-indebtedness
To change people’s lives by
helping them make the most
of their money

5. We want consumers to…
5
Be alert to
issues that affect
their finances
Talk to family
and friends
about their
finances
Be ‘Money
Smart’ and plan
for life events
and unexpected
costs
Turn to one of
the many free
and impartial
sources of
advice

6. Help at key life stages
6

7. 7
What we do and how we do it
Face to face sessions
• 102,000 money advice
• 250,000 debt (funded)
• 75,000 telephone calls
• 30,000 webchat
4 million printed guides
• 21 million web contacts
in 2014/15
• Responsive for mobiles
and tablets
We fund 336,000 free debt
advice sessions

8. What we can offer you
Money
Advice
Service
Website
Research
Tips and
facts
Guest blog
post
Tools and
content from
website
Campaigns
8

9. Our Website
9
www.moneyadviceservice.org.uk

10. Topical Research
State of the Nation reports:
• Milestones and Millstones, July 2015
• Money Lives, March 2014
• Indebted Lives, Nov 2013
Positive life bring an
increase in financial
capability but they can
be financial millstones
too
8.8 million people
are indebted in the UK
and yet only 17%
seek free debt advice
Ability to ‘make ends
meet’ was often
reliant on whether or
not people had the
requisite skills and
knowledge

11. Tips and facts
We can provide jargon free, expert tips and advice to support the news
agenda
• Interest rate rises –tips to encourage people to plan ahead for interest rate
rises
• Avoiding overdraft charges –tips and advice to help people avoid going
into their overdrafts
• University tips –money tips for those heading to university or college this
September
• Pension reforms –tips and advice for those considering their retirement
income options
11

12. Tools and content
The partnerships team works with a number of organisations in a
range of ways:
• Tools - You can get embed code for any MAS tool straight from our
site: https://www.moneyadviceservice.org.uk/en/corporate/syndication
• Videos – Feel free to use any MAS video from our YouTube:
https://www.youtube.com/user/MoneyAdviceService
• Any written content on the Money Advice Service, any Blog article
Partners@Moneyadviceservice.org.uk
• Infographics Partners@Moneyadviceservice.org.uk
12

13. Tools and content
13

14. Infographics
14

15. 15
Our blog

16. 16
Our blog
• Our blog offers a human, engaging and topical
platform for digesting money matters
• Since launch in January, more than 703,000 people
have visited
• Popular topics include mortgages, disposable
income, savings and a few stranger ones including…
Paper tax discs (Have you still got your paper tax disc, 144,622 visits)
Jurassic Park (6 money habits that should be extinct, 5229 visits)
Want to get involved?

17. 17
Guest blog posts
We want bloggers with real-life experience and tips
8 bloggers have written for us in 2015 including some
familiar names here today
You have access to –
c60,000
blog visitors
a month51.5k
fans
37k
followers

18. Campaigns
18
Past campaigns:
• Money and relationships, Feb 2015
• Young people and Money, Mar 2015
• Holiday spending, July 2015
Future Campaigns:
• Vishing/Number spoofing scams
• Christmas – Money Planner
• Get Britain Saving
45% admit they aren’t
always honest with
their partner about
finances 57% agree parents are
the biggest influence on
the development of
children’s Money skills
Average UK holiday
maker overspends on
holiday by £220

19. How you can get involved
 Try out our services and write about your experiences
 Use our tips and advice content to help your readers make the most of
their money
 Use our research to support your stories
 Write a guest post on our blog
 Use our campaign materials to help get Britain saving
 Host our tools and content on your blog
 Speak to us about bespoke information
 Become a Money Advice Service case study
19

20. Key contacts
20
For information about research, tips and advice, spokespeople and campaign information
Pressoffice@moneyadviceservice.org.uk
.
www.moneyadviceservice.org.uk
Blog.moneyadviceservice.org.uk
For general information, tools and content to help you manage your money
Blog@Moneyadviceservice.org.uk
For guest blog posts
To use tools, guides, infographics and other content
Partnershipsteam@moneyadviceservice.org.uk
Twitter
@Yourmoneyadvice