1. Andy Wong
9 Dumfrey Rd. Scarborough, ON. M1K 3N2
(416) 473-8157
HIGHLIGHTS OF QUALIFICATION
 Can work independently with minimal supervision and collaborated in team environment
 Proven analytical skills and understanding of metrics, trends and market prices as an Account Manager at AdParlor Inc.
 Proactive and self motivated personality demonstrated through founding the UTSC Fighting for Hope Club
Education
University of Toronto Scarborough Campus 2009 - 2014
Bachelor of Business Administration (B.B.A.), Marketing Spec. Co-op
Work Experience
AdParlor Inc. Jan 2013 – Aug 2013, Aug 2011 – May 2012
Account Manager
 Collected, analyzed and optimized Facebook advertising campaigns to ensure profitability for both AdParlor Inc. and
to meet needs of diverse clientele (includes DoubleDown Interactive, Beyond the Rack, Perfect World Entertainment)
 Communicated frequently with clientele through status reports and troubleshooting to ensure quality customer service
 Composed reports and suggested campaign improvements to clients resulting in additional advertising budgets
 Benchmarked ad campaign performance against industry standards and other category advertisers
Volunteer Experience
Power Unit Youth Organization Oct 2013 - Oct 2014
The E3 Challenge Chairperson
 Directed and organized teams by function (promotions, recruitment, event partnership) to simplify tasks and ensure
deadlines were met
 Helped compose Event Partnership package and maintained relations with past and current event partners
 Aided in the creation of two new promo videos (interview style and infographic) which had the best Facebook
performance across all posts throughout the year
 Spearheaded the E3 Ambassador Program to help increase recruitment, member engagement and external awareness of
the business challenge
 Increased The E3 Challenge's social media following by 136.79% on Facebook and 265.38% on Twitter with the use of
content calendar geared towards user engagement
The Marketing Group May 2012 – May 2013
Sponsorship Director
 Organized and composed unique sponsorship package that allows for easy customization and return on investment
 Presented sponsorship pitches to industry professionals to obtain monetary and product sponsorships
 Communicated with existing and new sponsors to maintain relationships for increased sponsorship commitment
UTSC Fighting for Hope Jan 2011 - May 2013
Founding President
 Organized and maintained an events calendar with executives to ensure efficient time management between teams
 Directed and empowered executive team to exude and deliver a vibrant, positive impact on the UTSC and Cancer
Community, exemplified with more than 50% returning executive team.
 Recruited and analyzed executive teams’ strengths and organized them into functional areas where they would excel
References Available Upon Request