Over 1 million professionals are on LinkedIn in Hong Kong, with 187k joining in 2016 alone. The typical member has 11 years of experience, is connected to 109 others, and uses LinkedIn to connect, gain knowledge from professional content, and research companies and people. Popular industries include finance, consumer goods, and technology. User experience designers, actuaries, and information security specialists are among the most in-demand roles, with skills in those fields growing the most.

1. ©2014 LinkedIn Corporation. All Rights Reserved.
LinkedIn Member Insights
Hong Kong
Jan 2016 – Feb 2017
Charlie Lam
Staffing and Search, North Asia
chlam@linkedin.com

2. 187K members joined LinkedInYTD
1Million+ members in Hong Kong, and growing
fast
Jan 2010 Jan 2017Jan 2016
1.3M+
▲187k+
Year To Date
155K
A diverse network of professionals in Hong Kong
78%
Have 5+ years
of experience
43%
Are Managers
and above
268K
Have overseas
education

3. Finance, consumer and high-tech are the most common industries
Membership Demographics –Types of Companies
0-200
employees
201-1000
employees
1,001-10,000
employees
10,000+
employees
26%
13%
23%
38%
Company Size Top Industry Sectors
14%
9%
7%
6%
5%
4%
4%
3%
3%
3%
3%
2%
2%
1%
1%
Finance
Consumer
High-tech
Corporate
Manufacturing
Recreational
Educational
Arts
Construction
Transportation
Medical
Media
Non-Profit
Legal
Service

4. Sales, operations and business development are the most common
functions
Membership Demographics – Functions and
Seniority
Entry
33%
Senior
24%
Manager
21%
Director+
22%
Seniority Top Functions
7%
4%
4%
3%
3%
3%
3%
3%
2%
2%
2%
2%
2%
1%
1%
Sales
Operations
Business Development
Finance
Education
Marketing
Engineering
Entrepreneurship
Information Technology
Arts and Design
Program and Project Management
Administrative
Support
Human Resources
Media and Communication

5. The typical member is an ambitious professional networking for
career purposes
Profile of a typical Hong Kong member
Possess 11 years of experience
Connected to 109 professionals, +9 every month
likely to hold a bachelor degree
*Connection and follow data are based on members who have at least one
connection or following at least one company.
**Numbers are based on average figures across members
Speaks 2-3languages. English,Cantonese, Mandarin,
French and Japanese are most common.
Education, Environment & Children are
causes that members are most interested in
Follows 7 companies he/she is interested in

6. How are members using the LinkedIn platform?
*Figures above are based on the sample of members who visited LinkedIn in the past 6 months.
**Engagement refers to comments, likes, clicks or shares of an update.
68%
66%
66%
49%
32%
31%
Connect and communicate
Read professional content
Research people and view profiles
Maintain and update profile
Research companies
View Jobs
LinkedIn members in Hong Kong use the platform to connect, network and
gain professional knowledge

7. Members mostly engage with professional or business content
What types of topics do members find engaging?
Most engaged topics
*engaged refers to likes, clicks, comments or shares of a piece of content on LinkedIn.
Most engaged content

8. Top brands followed by Hong Kong members
Foreign Companies Hong Kong Companies
Apple
Google
HSBCJP Morgan
Standard
Chartered Bank
Bank of China
(HK)
Metlife Hong
Kong
Cathay Pacific
Airways
The Hong
Kong Jockey
Club
Hang Seng
Bank
*Publishers/news companies are not included

9. Several high in-demand talent in UE Designer,Actuary, and Information Security Specialist are networking on LinkedIn
Hot in-demand talent are on LinkedIn
Top In-Demand1 Occupations in HK Number of members Demand Index 2
1 User Experience Designer 500+ 3.9
2 Actuary 600+ 3.2
3 Information Security Specialist 500+ 3.2
4 Network Engineer 800+ 2.9
5 Software Developer 9,300+ 2.6
6 Database Developer 500+ 2.5
7 Investment Banking Analyst 2,100+ 2.5
8 Compliance Specialist 2,500+ 2.5
9 CorporateTax Specialist 800+ 1.9
10 Commercial Banker 900+ 1.8
1.Demand for occupations is based on the average number of inMails a Hong Kong based member in each occupation received from recruiters in the past 6 months.
Only occupations with 500 or more members are included in this list.
2. Demand Index indicates how much in the demand an occupation is based on the number of Inmails received per member

10. Skills trends of the top in-demand occupation – UX
Designer
Current hot skills
Skills growing in
demand
*Skills demand is based on average number of
InMails received per member with those skills.
Growth refers to growth from 2015 (Mar ‘15-
Feb’16) to 2016 (Mar ‘16-Feb’17)

11. Skills trends of the 2nd top in-demand occupation
– Actuary
Current hot skills
Skills growing in
demand
*Skills demand is based on average number of
InMails received per member with those skills.
Growth refers to growth from 2015 (Mar ‘15-
Feb’16) to 2016 (Mar ‘16-Feb’17)

12. Skills trends of the 3rd top in-demand occupation –
Information Security Specialist
Current hot skills
Skills growing in
demand
*Skills demand is based on average number of
InMails received per member with those skills.
Growth refers to growth from 2015 (Mar ‘15-
Feb’16) to 2016 (Mar ‘16-Feb’17)

13. ©2014 LinkedIn Corporation. All Rights Reserved.
Key Take Away
1. LinkedIn is always evolving for the
member's best interest
2. There are great new features for corporate
clients to connect with talent at mass scale
3. Content is King! More than 2/3 of
members in Hong Kong are interested in
content related to professional
development

14. ©2014 LinkedIn Corporation. All Rights Reserved.