LinkedIn Live Webcast for Recruitment Firms in Thailand Get the Most Out of LinkedIn
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With over 450M+ professionals using LinkedIn globally and 1000+ members joining LinkedIn every day in Thailand, more and more recruitment agencies are using LinkedIn’s recruiting and marketing tools to successfully find, attract, and place qualified candidates. Join us for a live webinar exclusively for recruitment and search firms in Thailand to understand the candidate’s journey on LinkedIn and how to best approach candidates. We will share: - Building your personal & agency brand as a trusted recruiter and strategic partner Your LinkedIn profile strength and why it matters How to enhance company presence and make your firm stand out from your peers How you can get the most out of your free LinkedIn account - Difference between personal online and corporate talent solutions Visibility Speed And more - Mastering LinkedIn’s RPS search engine to source new candidates Fast track talent pipelining Get your job opportunities in front of the right people Target people on the move
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LinkedIn Live Webcast for Recruitment Firms in Thailand Get the Most Out of LinkedIn
- 1. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS LinkedIn Webcast Recruitment & Search Firms – Thailand
- 2. lnkd.in/hktrends Jay Jirundorn Talent Solutions Specialist, Asia jjirundon@linkedin.com Charlie Lam Sales Manager Staffing and Search Firms, Asia chlam@linkedin.com Andy Hu Marketing Manager, APAC ahu@linkedin.com Meet the LinkedIn Staffing & Search Team
- 3. Agenda lnkd.in/hktrends 1. LinkedIn Social Recruiting – the concept 2. Thailand Talent Trend 2016 3. Your LinkedIn Profile 4. Your LinkedIn Company Page 5. Are you using the right tools for Recruitment? 6. Q&A
- 4. LinkedIn Social Recruiting 2016 lnkd.in/hktrends
- 5. LinkedIn: A global pool of talent 5M+ INDONESIA 3M+ PHILIPPINES 2.6M+ MALAYSIA 1.3M+ THAILAND 1M+ SAUDI ARABIA 23M+ BRAZIL 122M+ UNITED STATES OF AMERICA 11M+ CANADA 33M+ INDIA 7M+ AUSTRALIA 1M+ NEW ZEALAND 4M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 19M+ UNITED KINGDOM 10M+ FRANCE 8M+ ITALY 2M+ BELGIUM 1M+ DENMARK 4M+ TURKEY 6M+ NETHERLANDS 2M+ SWEDEN 7M+ SPAIN 22M+ CHINA 455M+ Members worldwide +3 New members per second 5
- 6. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Social media is here to stay, embracing its power is the key 57% of the decision to ‘buy’ is now made before any commercial contact with your business1 1 Source: Harvard Business Review, “The End of Solution Sales”, July 2012
- 7. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Professionals use LinkedIn for 3 valuable reasons Knowledge The definitive professional publishing platform Network We connect the world’s professionals Identity The professional profile of record
- 8. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS are passive and not looking to move 80% 60% of them are open to opportunity!!
- 9. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Creating ‘followers’ will fuel your success ? ? ? ? ? ? ? ? ? What good is a post on Facebook if you have no friends? Members are 61% more likely to share information as a result of following your company 61% 95% Followers are 95% more likely to accept an InMail 79% of members are interested in job opportunities from companies they are following79%
- 10. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS LinkedIn has every audience you care about…
- 11. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS We recommend 3 simple steps Your followers & Your brand Nurture your target audiences Do what you do best Build Engage Recruit
- 12. Thailand Talent Trends 2016 lnkd.in/hktrends Current members 1,298, 228 Joined in the last day 1,314 Joined in the last week 6,715 Joined in the last month 20,107 Over 50% of new LinkedIn members not connected to anyone else*
- 13. lnkd.in/hktrends Membership Insights – Thailand
- 14. lnkd.in/hktrends Membership Insights (Top Industries) – Thailand
- 15. lnkd.in/hktrends Membership Insights – Thailand
- 16. lnkd.in/hktrends Job Insights – Thailand 7 million+ Jobs Globally on LinkedIn 30,704 Jobs in Thailand 2195 Jobs posted by Search Firms “Every 15 seconds, someone Is impacted by a Job on LinkedIn around the world”.
- 17. lnkd.in/hktrends Members will view your profile before deciding to respond
- 18. lnkd.in/hktrends
- 19. lnkd.in/hktrends
- 20. lnkd.in/hktrends A well branded profiles – speaks for itself Engage with a Friendly and professional photo Custom link your Public Profile Be found easily With a descriptive Headline Publish long form Content for network to read
- 21. lnkd.in/hktrends
- 22. lnkd.in/hktrends Cold calling is not dead, but you can leverage LinkedIn and Send your message out to a mass audience at a click of a button
- 23. lnkd.in/hktrends Your company presence on LinkedIn matters. When you reach out to a member on LinkedIn, the member will either look at your profile or your company page to decide whether it is worth their time to respond.
- 24. Your Company Home Page (free) is likely the first page a member will land on when researching on your company and where your consultants work – Use this page to further interest the members to engage 24
- 25. A Good Careers Page – act as a hub for career advice and houses all your jobs 25
- 26. This is what a big Recruitment Agency looks like on LinkedIn. This is what a small Recruitment Agency looks like on LinkedIn. The Impact Can be Profound
- 27. This is what a contingent firm looks like on LinkedIn. This is what an executive search firm looks like on LinkedIn. The Impact Can be Profound
- 28. No matter how large or small your recruitment firm The impact online can be profound Make the most of your (free) LinkedIn Company Page to showcase what you do For advanced LinkedIn customers, know how divert target members And drive traffic to your (paid) Careers Page
- 29. lnkd.in/hktrends Providing your consultants with the tools to do what they best
- 30. ©2016 LinkedIn Corporation. All Rights Reserved. LinkedIn Recruiter RPS Post jobs Source candidates Send InMail messages Organize profiles Manage candidate profiles Collaborate with your team Get news Conduct research Stay connected Join groups Endorse people Build your brand Make connections
- 31. ©2016 LinkedIn Corporation. All Rights Reserved. This is what a current search on your own LinkedIn profile looks like
- 32. Search on Personal LinkedIn Account – Sales Managers / IT / Based in Thailand lnkd.in/hktrends
- 33. Search on Personal LinkedIn Account – Sales Managers / IT / Based in Thailand lnkd.in/hktrends
- 34. ©2016 LinkedIn Corporation. All Rights Reserved. This is what a search on Recruiter RPS looks like - Search entire LinkedIn - Mass message - Manage talent Pipeline (warm leads)
- 35. lnkd.in/hktrends The same search on RPS Recruiter Corporate Platform
- 36. lnkd.in/hktrends
- 37. lnkd.in/hktrends Save time and message up to 25 members at the same time & share your colleagues' templates
- 38. lnkd.in/hktrends Know who your colleagues have already messaged and who has already responded
- 39. Prioritize warm leads Spotlights allow you to easily filter results by candidates who are more likely to engage, based on relationships and interactions on LinkedIn, including: • Company connections • Past applicants • Engaged with your talent brand • In your competitors’ talent pool • And more to come!
- 40. ©2016 LinkedIn Corporation. All Rights Reserved. Did you know you can post job(s) on Recruiter RPS platform? Simple to post and automatically pushed out to the right members daily
- 41. Posting Jobs within the corporate platform lnkd.in/hktrends
- 42. Managing job applicants within the corporate platform lnkd.in/hktrends
- 43. Managing job applicants within the corporate platform lnkd.in/hktrends
- 44. lnkd.in/hktrends • Understand and embrace social recruiting • Start with your LinkedIn profile then • Your Company Page [BUILD] • Share relevant news and Information or Jobs [ENGAGE] • Search for talent in little time and message relevant candidates directly [RECRUIT] without having to wait to connect Summary – Staffing Webinar (Thailand)
- 45. lnkd.in/hktrends Jay Jirundorn Talent Solutions Specialist, Asia jjirundon@linkedin.com Charlie Lam Sales Manager Staffing and Search Firms, Asia chlam@linkedin.com Andy Hu Marketing Manager, APAC ahu@linkedin.com Contact the LinkedIn Staffing & Search Team
- 47. lnkd.in/hktrends FAQ Q: LinkedIn says I hit the commercial use limit. What does that mean? A: unusually high number of searches performed and profiles viewed, for a normal LinkedIn member. Using linkedIn.com for commercial purpose. Q: We had a consultant leave, how can I cancel their subscription and take back ownership of the premium account? A: No, you cannot access a member’s personal LinkedIn account Q: What kind of ROI should I expect when investing in LinkedIn’s corporate solution A: Time, efficiency, opportunity cost. From your consultants spending half a day to as fast as the demo just now.
Notes de l'éditeur
- One of the most common misconceptions around LinkedIn is that most recruitment companies treat us as a job board and a database, but to fully understand how to get the best from LinkedIn you need to treat it as a social media channel. Lets take a second to think about the purpose and reason as to why we use other social media platforms. Take Facebook as an example, the idea is to build a community around you of friends and like minded people to communicate with and share content that is relevant and engaging to your friends. LinkedIn is no different its about building a Followers ecosystem around you of relevant contacts who are interested in you, your company and what you have to say. Also, the social web has also dramatically changed how we process information, make decisions and look for work. We want and expect information to be as relevant and as personalised as possible. We now trust social platforms to help us make purchasing decisions e.g. trip advisor etc …. We are so research focused now and have so much more information that 57% of the decision to ‘buy’ is now made before any commercial contact with your business. This now applies about how we think about recruitment and finding our next job.
- Lets start by understanding why people use LI and our value proposition to our members. Identity Network Knowledge
- LinkedIn gives you access to over 300 million professionals world wide – but as we all know they are not all interested in a now job but are open to relevant opportunities. You need to think about passive candidates as people who are not yet ready to buy your services.
- Your goal should be to grow your Follower's on LinkedIn – by building relevant Followers you will be far more successful both placing candidates and winning new business
- Your LinkedIn strategy should consist of targeting the 3 core audiences you need to be a successful recruitment business – the good news is that they are all on LinkedIn.
- So, your LinkedIn strategy should consist of three very simple steps.
- So going back to followers, this is what we were talking about ……. growing your network of engaged followers on LinkedIn as t’s the key to your success – why? Followers as you see are 78% more likely to respond to your inmail, and plus 79% of members are interested in a job opportunity from a company they are following Your goal should be to grow your Follower's on LinkedIn – by building relevant Followers you will be far more successful both placing candidates and winning new business
- So going back to followers, this is what we were talking about ……. growing your network of engaged followers on LinkedIn as t’s the key to your success – why? Followers as you see are 78% more likely to respond to your inmail, and plus 79% of members are interested in a job opportunity from a company they are following Your goal should be to grow your Follower's on LinkedIn – by building relevant Followers you will be far more successful both placing candidates and winning new business
- Point to reference on PG
- Prioritize Warm Leads: Spotlights then help you filter your results by candidates that are most likely to engage with you based on relationships and interactions with your company on LinkedIn. You can prioritize results by professionals that have company connections, have engaged with your talent brand or applied in the past. All of these elements together create the next Generation of recruiter, empowering you and your teams to spend less time searching and more time hiring.