1. DIGIPAKS

5. Some of my favourite digipaks are those of the alternative band Radiohead. I particularly like their use of colour throughout a lot of there digipaks as I feel these draw in the attention of their target audience and are visually interesting for passers by, who later on may become interested in them. Moreover I also like the fact that they have continuity from each one to the next. Your can visually identify certain characteristics that the band carry within each digipak- like the use of colour, the abstract imagery, styling. Radiohead Lastly, although I do not wish my digipak to have this layout, I think that their use of a simplistic styling, much like a book, is successful because, again, I feel it lets the artwork on the front do the talking. It doesn’t allow attention to be diverted from what the digipak is all about, the band and their music.

6. Blink 182 With Blink 1832 and these collection of digipaks, It can be clearly seen that they have been constructed so that they match when all placed together. This is not only a visually interesting way of developing their digipaks, it also works as a marketing method. By having one of the digipaks, the need to have the other matching two is much higher, because of the fact they are nearly identical. They almost become a collectors set. Moreover, the use of the simplistic colours also adds to the fact that they are almost identical and is a good use of continuality within their products. Lastly, the quirky images on the actual CD add a sense of excitement and youth to the digipaks and make them stand out from the other plain, one colour CDs. They entice the eye of their target audience.