LG's 20Years of Journey in India and the content presents how well LG have comeup with the Ad Campaign thanking its customers and consumers for accepting in India throughout 20Years

1. LG Astronaut Advertisement Film
Group 11:
V.Mohan Reddy- 161362
A.Sandeep-161403
D.Raju-161407
G.Aneela-161412
K.Akhil Kumar Reddy-161415

2. Introduction
• LG started its operations in India in the year 1997.
• It is the second largest manufacturer of consumer durables in India.
• LG as a turnover of 23,500 crores in the FY 2017.
• It is the second largest manufacturer of televisions in the world.
• LG is ranked 25th position in brand simplicity Index conducted by Sync Force.
• Advertisement that LG has launched was most watched advertisements in 2017.

3. Creative strategy
• It was an Emotional advertisement.
• It showed the relationship between the Mother and Daughter.
• LG is making every possible effort in touching lives with our wide range of
products & innovations.
• In this advertisement they are showcasing the portfolio
of the LG Products and services.

4. Media plan
• On the special occasion of its anniversary in india , LG has rolled
out a video that showcases how dreams come true with LG .
• The digital video tells the tale of every india home and LG’s
products being an integral part of a consumers journey.
• The story is about an inspiring story of a single mom and her
daughter who goes on to become an astronaut.
• The video has featured across LG’s website and other digital
platform including social media channels as the video is 3.49
seconds.

5. Execution
• It traces the journey of a girl from the year 1997 to 2017 .
• The mother wants her daughter to become an astronaut after watching the
inspiring journey of the famous Indian astronaut ,kalpana chawla on LG Golden
Eye TV.
• In fact , the LG TV is one of the things which the mother sells to collect money for
her daughter’s dream fulfillment .
• The video end with the girl ,who is now grown up and an astronaut , gifting a
brand-new LG OLED TV to her mother as a gesture of gratitude for her sacrifices.
• YouTube has released its annual year end edition of the YouTube Ads leaderboard
2017 capturing the most celebrated ads that received maximum views, shares and
love from audience across India.

6. OUTCOME OF THE CAMPAIGN
• 1st Place in YouTube Leader Board
• More than 100 million Views
• Reached many people through different ways of media
• It gained heart share and mind share of Indian People
• It was uploaded on May 11 2017.

7.  Post campaign results : Being supported by beautiful song and a
wonderful story which amids an emotional high
 Essence of the campaign : it has created a magical journey capturing
the very India essence in a flawless execution , with full support of
customers

8.  Why Digital Media : Because it is flexible , time saving , cost effective
, reachability , ease of sharing the information
Challenges :
1. Execution of powerful commercial which should symbolize LG’s
wonderful 20 years of Indian journey
2. Killing the stereotypes of single parent and woman pursuing her
career as an ASTRONAUT

9. WAY FORWARD:
Strategy:
• Father & Daughter : Father & Daughter has most emotional
relationship. So being a single parent Father inculcates all the LG
Products in his life style to nurture his daughter to achieve her
dreams.
• Happy Family: Nuclear family utilizing all the LG Products
Big Idea: Showcasing all the LG Products through it’s Brand in a single
Advertisement with stipulated time and how well it has existed and
executed in Indian consumers life style and

10. Execution:
• Using Blue Eye Technology one can flip or operate the TV Channel,
Refridgerator, water purifier, Door Lock System.
• Automatic AI i.e., In a household the groceries which are regularly
used can be traced and tapped and thus through technology it
directly give an order to the super market for the groceries.