The document outlines Angelique Pearson's personal brand exploration and digital marketing agency plan, including her identity, professional goals and skills, target audiences, and competition analysis. Her goal is to launch a digital marketing agency by the end of 2023 focused on helping businesses grow through strategic social media management, content creation, and advertising. The document provides details on her professional experience, education, and digital marketing strategy and tools.

1. PERSONAL BRAND EXPLORATION
Angelique Pearson
Project & Portfolio I: Week 1
March 10, 2023

2. IDENTITY
Picture of You
Goes Here
As a black women in her early thirties who has
had many dreams, aspiration in life to now
fi
nally
being on the path ful
fi
llment. Started in fashion
and have no grown to see when it comes to
digital marketing its so much bigger then just
fashion for me when it comes to how I can grow
as a person as well as help others.

3. PROFESSION
Potential Job Titles:
• Digital Marketing Strategist
• Internet Marketing Specialist
• SEO stategist
BRAND ARCHETYPE - As a
creative i’m someone who is great a
strategizing and ring new idea to the
table
[Digital] for [Marketing]
Picture Relevant
to Your Industry
Goes Here

4. Business Owners
TARGET AUDIENCE
Irving Lorenzo
Outreach Plan:
• I would create a deck to showcase where their
company is and where I can help them grow
• I will reach out via email that was given through a
mutual contact
• Upon sending initial email I will follow up within a weeks
timeframe
PROFILE
PICTURE
[CEO] at [Visionary Ideas]
Nicola Stephenson
Outreach Plan:
• One task I would love to do for them is create a deck on
the different ad’s I can help the company run.
• I will reach out via social media
• I will follow up within a few days
PROFILE
PICTURE
[CEO] at [Ohho]
Jenon Wong Outreach Plan:
• I will showcase how I can in crease followers and bring
new clients
• I will reach her via email
• I will follow up within a week
PROFILE
PICTURE
[CEO] at [Land of Well]

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Launch Digital Marketing Agency
‣ Of
fi
cially launch my digital marketing agency
by December 2023’. Currently in the process of
strategizing best business practices, brand
services, and contracting employees
Mid Term: (5-10 Years)
• Have 50+
‣ After launching we will have quarterly and year
google we want to meet in terms how many
clients we’ve on boarded and which industry
Long Term: (15-20 Years)
• Partner with a big tech company to grow the brand

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Critical Thinking
SOFT
HARD
Novice / Adept / Expert
Sales and Marketing Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Coordination Novice / Adept / Expert
Complex Problem Solving
SOFT
HARD
Novice / Adept / Expert
System Analysis Novice / Adept / Expert
Time Management Novice / Adept / Expert
Service Orientation Novice / Adept / Expert

7. I help businesses to grow in sales and brand
awareness by strategic planning based on
brands needs.
PROMISE

8. CREDENTIALS
Work Experience:
• Steve Madden 2016-2021 - Social Media
Manager
• Social Media Freelance 2021- Monte
fi
ore
Hospital, Frances Grey Hats, Escape
Travel Artists, Bed of nails NYC
Education:
• Fashion merchandising and marketing, A.A., Art institute of Technology (2015)
Awards:
• Diversity and inclusion leader at Steve
Madden
•
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Marie Duarte
Industry Experience:
• Sales and Customer Service
Education:
• Full Sale Nov 2020 - present Digital Marketing
Leadership Experience:
• Sales Specialist
• Business Development
Skills and Pro
fi
ciencies:
• Data Analysis - 4 endorsements
• Customer Service - 6 endorsements
• Sales - 6 endorsements
Angelique Pearson
Overall Online Presence:
• 500+ connections
• No professional headshot
• Her pro
fi
le is very detailed with a customized URL
• Grade:Superior . 80 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Digital marketing, retail, sales,
account executive
Education:
• Fashion merchandising and marketing, A.A., Art
institute of Technology (2015)
Leadership Experience:
• Social Media Manager
• Store Manager
Skills and Pro
fi
ciencies:
• Fashion - 14 endorsements
• Customer Service - 8 endorsements
• Social Networking - 1 endorsements
Overall Online Presence:
• 213 connections, no professional headshot
• Pro
fi
le is detailed however has work has not been
updated since last job in 2021.
• Very active on social media and no customized URL
link
• Grade: Poor - 60 out of 100

10. COMPETITION
Alma Abreu
Noteworthy Experience:
• Consultant
• Project Manager
Angelique Pearson
HEADSHOT HEADSHOT
Industry Experience:
• Consulting
Education:
• Oglethorpe University , Bachelor of Arts
Skills and Pro
fi
ciencies:
• SDLC - 21 endorsements
• Software project mangement - 6 endorsements
• Project Portfolio Management - 3 endorsements
Overall Online Presence:
• 500+ connections
• Has a professional headshot
• Very detailed pro
fi
le
• Grade: Superior, 100 out of 100
Industry Experience:
• Digital marketing, retail, sales,
account executive
Education:
• Fashion merchandising and marketing, A.A., Art
institute of Technology (2015)
Overall Online Presence:
• 213 connections, no professional headshot
• Pro
fi
le is detailed however has work has not been
updated since last job in 2021.
• Very active on social media and no customized URL
link
• Grade: Poor - 60 out of 100
Skills and Pro
fi
ciencies:
• Fashion - 14 endorsements
• Customer Service - 8 endorsements
• Social Networking - 1 endorsements
Leadership Experience:
• Social Media Manager
• Store Manager

11. BRAND POSITION
For [businesses] who [need help with brand digital
marketing], I provide [SERVICES FROM SOCIAL
MEDIA MANAGEMENT, RUNNING ADS,
CONTENT CREATION, AND MORE] because [I
MYSELF AM A BUSINESS OWNER AND SEE
THE IMPORTANCE OF HAVING A TEAM WHO
IS ABLE TO WORK IN SPECIALIZED AREA TO
HELP BUSINESSES GROW.]
“ITS A DONE DEAL”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Ecommerce Growth Show
‣ June 20-21 | NYC
• DigiMarCon East 2023
‣ April 27-28 | NYC
• Social Media Networking
‣ March 31 | NYC
Digital Marketing
• Primary Content: As a creative who loves to build ideas out of
nothing essentially we would be doing things like social media ads,
in
fl
uencer marketing, email marketing, overall content strategy,
copywriting and more.
• Primary Tools: Being that this is a business where I'm using my
services to help other grow their business through contracted
employees I would use platforms like SocialPilot, Hootsuite, Loomly
just to name a few to help with not only creating content, but
keeping out social media organized with a daily posting schedule.
• Website:I will use my digital portfolio to showcase all the work I’ve
currently done leading up until now as well as list different
accomplishment etc that will show the bene
fi
t in my brand.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Im looking for a mentor who is well versed in creating a
business with contracted employees and who has
overall experience with marketing. This will be someone
who is used to being on the go and great at multi
tasking.
Formal Education
• Digital Marketing Certi
fi
cate - September 2023
• Google Digital Marketing & E-commerce Professional
Certi
fi
cate - September 2023
Technical Skills
• Brand development and branding
• AI and machine learning
• Competitive research
Soft Skills
• Analytical Abilities - Coursera, Sept 2023
• Sales Skills - Coursera, Sept 2023
• Technology Comfort - Coursera, Sept 2023

14. Angelique Pearson
You know hard it is to manage a brand and your
social media presence? Well, what I do is plan and organize content for you.
In fact, I have multiple clients whose I have help to grow their brand within 6
month through strategic planning and working together.
“

15. REFERENCES
(Apply to Attend CN2023 | CommerceNext, 2023)
DigiMarCon East 2023 - Digital Marketing Conference,
27-28 Apr 2023 | Clocate. (n.d.). https://
www.clocate.com/digimarcon-east-digital-marketing-
conference/64345/
https://www.linkedin.com/in/alma-abreu-99a5a432/
13-1161.01 - Search Marketing Strategists. (n.d.). https://
www.onetonline.org/link/summary/13-1161.01