This document discusses how to use visual communication and marketing on social media. It notes that users are more likely to engage with brands that post photos and graphics compared to other media. After Facebook launched Timelines, visual content increased engagement. The document then provides examples of different types of visual content that can be used, such as photos, videos, infographics, internet memes, comics, and visual note taking. It concludes with best practices for sharing visual content on different social media platforms like Facebook, Twitter, LinkedIn, and Pinterest.

1. Unlocking The Secrets To
SOCIAL MEDIA
Visual Communication
& Marketing
By Angela Allmond

2. Unlocking The Secrets To
SOCIAL MEDIA

3. How to Use Visual
Communications for Better
Engagement
Visual Communication & Marketing

4. Social IS Visual & Images
Add Value
Visual Communication & Marketing

5. Of
Users…
Are more likely to ENGAGE with
brands that post photos and
graphics compared to other media!
Source: ROI Research
Visual Communication & Marketing

6. 1 Month…
after the launch of Facebook’s Timeline,
VISUAL CONTENT
Increased
ENGAGEMENT by
Source: Simply Measured
Visual Communication & Marketing

7. Source: Track Social
Visual Communication & Marketing

8. HOW CAN YOU
VISUALLY
ENGAGE?
YES…that’s my cheap
way to get a chuckle or
an AWWWWW!
Visual Communication & Marketing

9. TYPES OF
VISUAL
CONTENT
Visual Communication & Marketing

10. PHOTOS
• Vibrant Eye Catching
• Illicit Emotion
• Ask Question
• Compare Images
• Originals BEST
Visual Communication & Marketing

11. VIDEOS
• 85% Purchase Increase
• Establishes Personality
• 30-90 Seconds Max
• Your 24/7 Voice
• SEO
• Convert to Text
Visual Communication & Marketing

12. INFOGRAPHICS
• Visualize Data
• Read Quickly
• Eye Catching
• Fun, Quirky, Humorous
• Dedicated Design &
Content Team
Infographic: RWD.co
Visual Communication & Marketing

13. INTERNET MEMES
• Popular Idea/Concept
• Fun & Humorous
• Relevant to Brand
• Easy to Create
• Look for Trending Ideas
• Apps & Design Tools
Easily Available
Visual Communication & Marketing

14. COMICS
• Humanizes a Brand
• Digital Storytelling
• Spreads Quickly
• Creates Return Fans
• Dedicated Design &
Content Developer
Visual Communication & Marketing

15. VISUAL
NOTETAKING
• Visual Brainstorming
• Mind-mapping Ideas
• Tutorial – Educational
• Creative Expression
• Casual Approach
Photo by: Kris Krug
Visual Communication & Marketing

16. OPTIMIZE SOCIAL
SHARING
• Post on Social Accounts
• Visual Website/Blog Element
• Use Social Share Buttons
• Ask for Engagement
• Combine with Text Posts/Links
Visual Communication & Marketing

17. BEST PRACTISES
Facebook: ALL - 400x400 pixel images
Twitter: Twitpic & Instagram Links to Content
LinkedIn: Business Content in Groups
Pinterest: ALL – Fantastic Visual Bookmarking
Google+: Combine Visual & Text Content
Visual Communication & Marketing

18. Unlocking The Secrets To
SOCIAL MEDIA
Visual Communication
& Marketing
By Angela Allmond