The document discusses using nudges to close the gap between people's intentions and actions. It notes that people often think reflectively about behaviors but don't sustain those reflections in their actual behaviors. The nudge approach to design aims to influence behaviors by understanding things like default options, incentives, and feedback. The document provides examples of nudges around food choices and fueling up. It promotes designing with an understanding of things like automatic thinking and how to guide people toward healthier choices through subtle influences on their environment and options.

1. HI! IAM
CommsLoveParty#6
Angelica Fontana
Friday, 29th March 2013

2. NUDGE “IT” FORWARD

3. INNOVATION

4. INNOVATION

5. INNOVATION
for PEOPLE
we need IDEAS

6. INNOVATION for BEHAVIOUR
for PEOPLES’
we need IDEAS

7. game

12. BLUE

13. we do not act always on our intention

14. AUTOMATIC THINKING
fast, parallel
unconscious
effortless
instinctive
indipendent working memory
slow, sequential
conscious
effortful
logical
working memory
REFLECTIVE THINKING

15. we do not sustain the reflective actions.

16. the nudge approach to
human behavior design
deals to close
intention-action gap

17. 29 October - 9 November 2012
Designskolen Kolding, Denmark

18. ?

19. not attractive
cookies more “interesting”
wrong display
complexity
? !

20. ? !

21. ? !

22. day 1 day 2
1 kg 10 kg
measurable change
photos Annette,
Kolding DesignScholen

23. foto Gitte Laub Hansen,
Danish Cancer Society
healthy serlf-service layout

24. environmental plate size

25. nudge or not?

26. REFUEL
YOURSELF
in collaboration with
Sophie Abboud
Melle Zijlstra
Nina Wasland

29. HOW MIGHT WE
make people re-fuel themselves
as well as
they re-fuel their cars?

30. HEALTHY
UNHEALTHY

33. We know youʼre hungry
- food is ready.

34. Hamburger
3,- 3,50
POWERburger

35. refueled products

36. -10 %
after 6 months

37. N
U
D
G
E
CENTIVESI
DERSTANDING MAPPINGS
EFAULTS
IVE FEEDBACKS
XPECT ERRORS
www.inudgeyou.com

38. THANK YOU
angelica.fontana88@gmail.com