1. ANIL ANAND
H.No 1009/Sector-16 , NIT FARIDABAD -121002, INDIA
Contact: +91 9818406303
E-mail: anilanand10@gmail.com
COUNTRY HEAD - INDIA
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
 Consistent
revenue and EBIT growth performer as Business Head in multinational,
multicultural and changing environment since 2004. Proven High
performance Sales & Marketing Team leader for the last two decades. An
accomplished ICF approved Business Coach for Individuals & Teams.
Certified L&D Professional, created Learning Organisations.
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Working as a Country Head & APAC - EC member since 2004. In depth
Exposure in working with European, American & Indian Global
Engineering Cos for Indian &Asian Markets. High on Result & Value
Orientation with a penchant for Organization development. A Persuasive
Leader with a work experience of 28 years in Business Management,
Sales & after Sales Management, Talent Management & L&D in the
Industrial domain.
Professional Synopsis
Business Management - Handled the entire breadth of activities
including Company Incorporation, Hiring, Training, Team building,
Product launch, Brand Building, Business Analytics, Business
Development with P&L responsibility etc. Handled $5M - $20M
business in Indian markets.
Sales &Marketing Management – Hands on exposure in Application
Sales of Hi tech Industrial Equipment, Consumables & Services.
Expertise in Account Management, Direct, Project & Channel Sales
with partners. Always worked with Market & Price leaders for both
Domestic as well as APAC Markets.
L&D – Professional & Behavioral Training, Strategic leadership,
Coaching, Organizational development and Change management
skills with the dexterity in Coaching, Mentoring and Counselling.

2. HR – Well versed with the latest Global practices in Performance &
Talent Management.
In-depth exposure in handling verticals like Manufacturing,
Automotive, Aerospace, Marine, Educational, Toolmaking, Plastics,
Mold making, Orthopedic, Sports Medicine & Rapid Prototyping
Industries. Dealing with Senior Management at CXO level.
COUNTRIES COVERED: Widely Travelled in USA, APAC,
Europe & India.
WORK EXPERIENCE
2009- Onwards – Working as Country Head with M/s Kistler a Swiss MNC in the
Industrial Equipment & Consumables domain. The job entails the following
Strategy/ Vision/ Mission Planning
 Formulating Short & long term Goals & Strategies. Align Indian Strategy with the
Group Strategy to achieve business objectives and ensure top & bottom line growth.
 Developing the proper Organization structure to ensure coverage of all business
activities as per Global corporate rules.
Strategic Management
 Managing Business operations, ensuring accomplishment of set monthly business
targets; conducting presentations / technical seminars.
 Setting & Achieving Business Goals, SG&A & Reporting to APAC Head & HQs.
 Analyzing latest marketing trends and tracking competitors’ activities and providing
valuable inputs by spending 60% of time in the field with the Team.
Business Development
 Devising Marketing Communication Strategies, Digital Marketing & Promotional
Plans to increase market reach to the unexplored market segments.
 Exploring new business opportunities in Government, Institutional segments & other
Accounts.
Leadership & Team Development
 Providing direction, motivation & training to the cross functional team for ensuring
optimum performance for all operational & sales related departments.
 Training, Mentoring & Coaching the team & ensuring adherence to the norms;
Responsible for Talent & Performance Management.
 Conducting periodic Plan & Review meetings. Playing L&D role.

3. 2004 – 2009 - Worked as Country Manager with M/s FARO a US MNC in the field of
High Tech Industrial Equipment & Software.
2002 – 2004 - Worked as Sales Manager - APAC with Precision Tool Group, an
operating unit of PCC, a $ 3 bn U.S multinational. The job involved extensive traveling
within APAC Market to develop channel partners, Key Account Development &
coordinating with HQs at USA & EUROPE.
1996- 2002 – Worked as Zonal Manager – North with M/s BAKER MERCER INDIA
LTD., an ISO 9001 leading Engg. Co. having technical collaboration with European
Companies in the field of Industrial Equipment.
1987-1996 – Worked as Area Manager, with M/s. LARSEN & TOUBRO, a TQM Co.
with Annual turnover of approx. U.S $ 2 bn at various locations. I was in the Industrial
products Division, promoting state of the art Industrial Equipment & Consumables.
PERSONAL DETAILS:
DATE OF BIRTH : 23-04-64
MARITAL STATUS: Married
QUALIFICATION:
* Mechanical Engg. from Y.M.C.A Instt. of Engg.
(Indo German College) Faridabad (1983-87) with
Specialization in Machine Tools.
* Master’s in Business Management from AIMA New Delhi
with dual specialization in Marketing & International Business
* Post Graduate Program in International Business
from I.I.F.T, New Delhi (99-2000)
* Attended a number of Management /Executive Development
Programs in India & Abroad.
CERTIFICATIONS SINCE 2015
* Certified ICF approved Business Coach.
* Certified Executive Coach from CAMI USA.
* Certified L&D professional from CAMI USA
* Executive Certificate program in Leadership & Strategic
Management from Jack Welch Management Institute USA.
ANIL ANAND