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Lecture 2 imc process of communication
- 1. COMMUNICATION PROCESS Course: Introduction to Mass Communication
- 2. COMMUNICATION The process of creating and exchanging meaning through symbolic interaction. As a process communication constantly moves and changes. It does not stand still. Meaning involves thoughts, ideas, and understandings shared by communicators. Symbolic means that we rely on words and nonverbal behaviors to communicate meaning and feelings.
- 6. COMPONENTS OF COMMUNICATION PROCESS Context Source Encoding Message Channel Decoding Receiver Feedback Noise
- 7. CONTEXT Provides the people with the occasion and the task
- 8. SOURCE/SENDER The source initiates the process by having a thought or an idea that he or she wishes to transmit to some other entity. Sources can be single individuals, groups, or even organizations.
- 9. ENCODING Encoding refers to the activities that a source goes through to translate thoughts and ideas into a form that may be perceived by the senses. Encoding in a communication process can take place one or more time.
- 10. MESSAGE The message is the actual product that the source encodes. Human beings usually have a large number of messages. Communication activity revolves around message.
- 11. Cont… Message conveys meaning, feeling, and various kinds of energy from sender- receiver to receiver-sender. Message is the information that is exchanged between communicators Messages can be intentional and unintentional
- 12. CHANNEL Provides the space through which the message must pass; determines the method used to send the message. Channels are the ways the message travels to the receiver. Sound waves carry spoken words; light waves carry visual messages.
- 13. CHANNELS
- 14. DECODING The decoding process is the opposite of the encoding process. It consists of activities that translate or interpret message products into a form that has eventual meaning for a receiver. Both humans and machines can be thought of as decoder.
- 15. RECEIVER The receiver is the target of the message – its ultimate goal. The receiver can be a single person, a group, an institution, or even a large, anonymous collection of people. It can be determined by the source.
- 16. FEEDBACK It refers to those responses of the receiver that shape and alter the subsequent messages of the source. Feedback represents the reversal of the flow of communication. The original source becomes the new receiver and original receiver becomes new source.
- 17. CONT… Feedback has three main functions: Assurance Assures the sender Adjustment Allows receiver-sender to adjust or modify a message Insight Provides insight to the sender-receiver’s communication
- 18. Communication scholars define noise as any thing that Interferes with the delivery of message. NOISE
- 19. BS CLASS Anila Abid Air waves, Multimedia BS Class Student asks, what is meant by two-way process??. Air waves Delivers lecture Listens and understand “Communication is a two way process” Anila has some problem in his voice Someone is Making Noise
- 20. DQ PM ADDRESSES NATION Disqualified Prime Minister Television, Radio Public Delay in feedback, Protesting or Appreciating Media Makes an address listens and understand «کیوں جھےُم نکاال؟؟» Problem in Channel Noise Noise outside
- 21. SMS CHAT Majid Mobile, Mobilink- Ufone Umer “In University” Mobile, Ufone- Mobilink He types a message receives, reads & then types reply “Where are you Umer?” NETWORK ERROR