"Empirical study on measuring attitude and perception of people towards Swachh Bharat Abhiyan"

Summer Training Report
On
“Imperial study on measuring attitude and perception of people towards Swachh Bharat Abhiyan”
Submitted In Partial Fulfillment Of the Requirement
Of
Bachelor of Business Administration
Internal Guide Submitted By
Dr. SHYAMA KUMARI ANIRUDH MEHTA
Assistant Professor 01750501713
Submitted To:
BanarsidasChandiwala Institute of Professional Studies, Dwarka, New Delhi
(Affiliated to Guru Gobind Singh Indraprastha University)

DECLARATION
I hereby declare that this Project Report titled Imperial study on measuring attitude
and perception of people towards Swachh Bharat Abhiyan submitted by me to Banarsidas
Chandiwala Institute of Professional Studies, Dwarka is a bonafide work undertaken during
the period from 18/06/2016 to 18/04/2016 by me and has not been submitted to any other
University or Institution for the award of any degree diploma / certificate or published
anytime before.
(Signature of the Student) Date: / / 2016
Name: Anirudh Mehta
Enroll. No.: 01750501713

BONAFIDE CERTIFICATE
This is to certify that as per best of my belief the project entitled “Imperial study on
measuring attitude and perception of people towards Swachh Bharat Abhiyan” is the
bonafide research work carried out by Anirudh Mehta student of BBA, BCIPS, Dwarka,
New Delhi during June-July-August 2015, in partial fulfillment of the requirements for the
Summer Training Project of the Degree of Bachelor of Business Administration.
He has worked under my guidance.
--------------------
Dr. Shyama Kumari
Project Guide (Internal)
Date:
Counter signed by
-------------
Director- Dr. Shamsher Singh
Date:

TABLE OF CONTENT
S.NO. CONTENTS PAGE NO.
1. Executive Summary
2. Plan of the Research
 Introduction
 About the project
 Objective of the Study
 Literature Review
3. ResearchMethodology
 Universe & Sources of data
 Sample size
 Research design
 Methods of data collection
 Instrument used
 Tools of analysis
4. Data Collection and Data Analysis
5. Findings & Conclusions
6. Suggestions
7. Bibliography
8. Annexure

FIGURE TABLE
SNo. Figure No. Page No.
1 Fig 1
2 Fig 2
3 Fig 3
4 Fig4
5 Fig5
6 Fig6
7 Fig7
8 Fig8
9 Fig9
10 Fig10
11 Fig11
12 Fig 12
13 Fig 13
14 Fig 14
15 Fig 15
16 Fig 16
17 Fig 17

Executive summary
My objective of the study is studying the attitude and perception of people towards Swachh
Bharat Abhiyaan , the level of participation of the general public in the activities of SBA ,
and suggestions to make it a success.
The study is conducted via structured questionnaire taking 100 respondents as a sample size
and using convenience sampling as sampling design.
The data collected and analyzed reveled some findings , conclusion and suggestions. The
findings and conclusion talk about the positive outlook of the people toward swachh bharat
abhiyan , the level of participation by general public , leaders , celebrities and MCD people
and there impact on the SBA .The suggestions to make it a successful drive ,need for
awareness, more initiative by MCD people to change the mind setup of the general public
towards cleanliness. Knowledge about proper health and hygiene, sanitation facilities and
importance of usage of toilets in households.

3.1 INTRODUCTION
The campaign of clean India movement is the biggest step taken ever as a cleanliness drive
till date. On the day of launch of campaign around 3 million government employees
including students from schools and colleges had participated in the event to make it
popularize globally and make common public aware of it. This event was organized at
Rashtrapati Bhavan on 2nd of October in 2014 in the presence of 1500 people. This event
was flagged off by the Indian President, Pranab Mukherjee. Prime Minister, Narendra Modi,
had nominated the name of nine famous personalities from business industries, sports and
Bollywood to drive the clean India campaign. He also had requested from all nine
personalities to invite another nine personalities individually and requested to continue the
chain nine people to take this campaign to every Indian living in any corner all around the
country.
Narendra Modi has said that this campaign should be taken as the big challenge and must
pass the request to invite other nine people individually (just like branching of tree) so that
this vision of cleanliness may be completed till 2019 and may India become a clean country
forever in the history.
By getting inspired from this Indian campaign, the Indo Nepal Doctors Association has
launched a campaign called “Swachh Bharat Nepal – Swasth Bharat Nepal Abhiyan” on 3rd
of January in 2015. It was started from the Indo-Nepal Border Region, Sunauli – Belihiya
(near birth place of Lord Buddha, holy city of Lumbini, Nepal).
Other programme of the cleanliness in India such as Central Rural Sanitation Programme
(CRSP) was started in 1986 all over the country which had focused to construct the
individual sanitary latrines for the personal use of the people living below the poverty line. It
had focused to convert the dry latrines to the low cost sanitary latrines, to construct latrines
especially for rural women with other facilities of hand pump, bathing room, sanitation,
washing hands, etc. It was targeted that all the provided facilities should be properly
maintained by the village Panchayats. Proper sanitation of the village such as drain systems,
soakage pits, disposal of solid and liquid wastes, awareness of health education, awareness
for social, personal, household and environmental sanitation etc.
Total Sanitation Campaign (TSC) of cleanliness in India was started in 1999 by the
Government of India in order to restructure the Rural Sanitation Programme. Nirmal Gram

Puraskar was started in the month of June in 2003 as a sanitation programme to boost the
Total Sanitation Campaign. It was a an incentive scheme launched by the Government of
India in 2003 to award people for total sanitation coverage, maintaining clean environment as
well as making villages open defecation-free villages by the Panchayats, Blocks and Districts.
Nirmal Bharat Abhiyan (NBA) was started in 2012 and then Swachh Bharat Abhiyan in 2014
on 2nd of October. However, all the sanitation and cleanliness programmes run by the Indian
government earlier were not as effective as the current Swachh Bharat Abhiyan of 2014.

3.2 ABOUT THE PROJECT
“A clean India would be the best tribute India could pay to Mahatma Gandhi on his 150 birth
anniversary in 2019. I have selected this as a part of my survey because of it is necessity and
big responsibility to teach citizens of the country that the city they live in is their home too
and the cleanliness of the city and their surroundings is as important as keeping their home
clean.. It is a mass movement run by the government to make India, Clean India by 2019.
Cleanliness is not limited to any person or place, it is the responsibility of everyone to clean
themselves as well as their surroundings to really make India a clean India in near future. It is
the combined responsibility of 1.2 billion people living in the country.
Based on my analysis there are some benefits if we are able to make Swachh Bharat Abhiyan
successful.
 If Swachh bharat abhiyan becomes reality we can improve health of Indian.
 If Swachh bharat abhiyan becomes reality We can enhance our tourism
 If Swachh bharat abhiyan becomes reality We can prevent many diseases
 If Swachh bharat abhiyan becomes reality We can have a happy and healthy society
 If Swachh bharat abhiyan becomes reality We can attract global players to invest in
india
 If Swachh bharat abhiyan becomes reality We can give better life to our upcoming
generation
 If Swachh bharat abhiyan becomes reality We can build a better eco-friendly envt.
 If Swachh bharat abhiyan becomes reality We can reduce cost of maintenance
 If Swachh bharat abhiyan becomes reality We can feel proud
Corporate India and SwachhBharatCampaign
Heeding to the call of Prime Minister Narender Modi, Corporate India is also enthusiastically
taking steps towards making the Abhiyan a success.
Public and Private companies are appending in cleanliness activities under their compulsory
Corporate Social Responsibility (CSR) schemes which is a statutory requirement as per
Companies Act, 2013. CSR is a mechanism through which companies invest in activities
beneficial to society as a whole.

Only recently major corporate houses such as L&T, DLF, Vedanta, Bharti, TCS, Ambuja
Cements, Toyota Kirloskar, Maruti, Tata Motors, Coca Cola, Dabur, Aditya Birla, Adani,
Infosys, TVS and many others have earmarked budgets for Swachh Bharat projects.
According to one estimate Rs 1000 Crore worth of various cleanliness projects are in the
pipeline by corporate sector. These projects include building toilets in distant villages,
running workshops on behavioural changes, waste management, and water hygiene and
sanitation activities among other things.
In a bid to invite corporate funds for Swachh Bharat campaign, the government had recently
decided that corporate contributions towards this scheme will now be counted as CSR spend.
And to make it clearer later the Corporate Affairs Ministry also amended Schedule VII of
Companies Act to specify that contributions to ‘Swachh Bharat Kosh’ would be an eligible
CSR spends.
Therefore, not only government and private individuals but also the corporate sector is
playing its role in making India totally clean.
Celebrities involved in SwachhBharat Abhiyan
 Anil Ambani, Chairman of Reliance Group
 Amir Khan, Actor
 Amitabh Bachchan, Actor
 Baba Ramedev
 Chanda Kochhar, MD of ICICI Bank
 Kapil Sharma, Stand-up comedian
 Priyanak Chopra, Actress
Some more information collected through my study on “Imperial study on measuring attitude
and perception of people towards SBA” are-:

 Chapter 1 deals about the executive introduction ,objective of study, about the project
and literature review.
 Chapter 2 reveals about the Sampling and Data Collection, Sampling Design, Sample
Size, Sample Unit, Research Area, Statistical Tools etc.
 Chapter 3 reveals Data Collection andDataAnalysis.
3.3OBJECTIVE-
 To study general public attitudes towards Cleanliness after Swachh Bharat Abhiyan.
 To understand the level of participation of General population in this social campaign
 To suggest measure to improve people participation.
3.4 LITERATURE REVIEW
Not much research work has been done on this topic, So this was the gap,
My work will fill the gap in the existing literature.
Swachh Bharat Abhiyaan is a scheme initiated by government to improve the government of
India to improve the picture in terms of sanitation facilities and clean surroundings around
themselves. This scheme not only took steps to implement the objective framed
under this scheme, the improvement of this scheme could be very well seen in government
schools also, and made students understand the importance of proper sanitation facilities and
proper cleanness around themselves. Swachh Bharat Abhiyan is a national campaign by
the Government of India, covering 4,041 statutory cities and towns, to clean the streets, roads
and infrastructure of the country. A scheme initiated 2nd October 2014 at Rajghat, New
Delhi, where Prime Minister Narendra Modi himself cleaned the road. Modi said that the best
memorial to Mahatma Gandhi would be to achieve a "Clean India" by 2019, his 150th birth
anniversary. It is India's biggest ever cleanliness drive

But in Many South Asian countries where people consider sanitation as “dignity” and
“cleanliness”.
Some South Asian countries in making our nation a clean nation. We give below the names
of a few Asian countries which have been considered as some of the cleanest countries of the
world and comparing the cleanliness drive with the other South Asian countries whose
methods and policies can be followed in India
Singapore
Singapore is the smallest country in Southeast Asia but one of the best places to live in Asia.
Singapore has emphasised the need to have good water, proper water conservation, pure air,
clean energy, controlled traffic and efficient energy supply.
Some key issues that India can follow from Singapore are as follow:
In 1967, the Government had launched ‘Singapore Clean Campaign’ and this was soon
followed by the Public Health Law. This was one of the first legal measures undertaken by
the nation to regulate and change public health behaviours.
 Even today it has adhered to the objectives of the campaign.
 The Government has always emphasised on making Singapore a ‘Garden City’, with
key focus on perfect urban planning and pollution control. Today the city is clean and
green.
 The clean water bodies of the country provide clean water for all.
 Since long, the Government has relied on 3 R’s – reduce, reuse and recycle.
 There are progressive environmental policies in the country. All steps are taken to
conserve the natural resources of the country.
 There are various initiatives undertaken on a regular basis such as ‘Clean & Green
Singapore Schools Carnival’, ‘Bring Your Own Bag Day’ at supermarkets, ‘ABC
Waters Programme’ etc. which have played important roles in trying to make
Singapore ‘a city within a garden’.
 Also, the Government had come up with the scheme of providing Government-
subsidised low-income housing. This was an indirect way to provide access to
household sanitation. The availability of affordable public housing led to a large

number of people moving from unfit slum housing or kampong, where open
defecation was common, to houses with access to personal safe sanitation.
Japan
On Teacher’s Day, when the Prime Minister gave his speech to thousands of students, he
referred to his visit to Japan to emphasise how spirit of cleanliness and equalise were being
instilled in the children in that country. In Japan, cleanliness is part and parcel of life.
Here, cleanliness is not a personal issue but a public one and hence each and every citizen
contributes towards cleanliness.
Some key issues that India can follow from Japan are as follow:
 In Japan, it is said that cleanliness has spiritual origins, even part of the Shinto
belief system, which has many purification rituals stressing cleanliness.
 Japan’s obsession with hygiene is not new. It started with a systematic
national campaign, which dates back to the Meiji era (1868-1912), which
linked hygiene to nationalism. Hygiene and cleanliness was carried out as a
moral practice as well as in the name of the nation.
 In Japan, students and teachers together clean and mop up toilets. This was a
part of character building from a young age.
 Japanese are born hygiene conscious. It is a common sight to see Japanese
women and men, regularly wearing surgical masks and white gloves, specially
the women.
 Japan’s toilets are actual demonstration of modern technology. All Japanese
homes have separate rooms each for washing face, brushing teeth, the bath and
the toilet.
 It’s been legally notified in Japan to keep the pet dog on a leash and dog
owners to pick up the dog’s shit on the road in a bag and dispose it at home.
And if the dog urinates, the owner has to wash it away with water.
 Well-known brands of Japan like Toyota introduced three popular car models
with anti-bacterial steering wheels and other parts. Matsushita introduced the

world’s first anti-bacterial clothes dryer. Hitachi has turned automated teller
machine (ATM) that sterilizes and irons yen notes before dispensing them.
South Korea
In South Korea, sanitation policy is within a single ministry, but any plans and programmes
are run through multiple agencies and ministries. It may not be in top ranks as the cleanest
country but it is definitely in a better position than India.
Some key issues that India can follow from South Korea are as follow:
 In South Korea, a parasite eradication programme was launched by the
Government, where providing sanitation infrastructure in low-income housing
projects was an essential part of the campaign.
 Also, the Five-Year Development Plans that were framed in the country
emphasised on providing sanitation to all to improve the lives of citizens.
 The country also started the New Village Movement that incorporated
provision of sanitation in rural areas.
the Central Government and local authorities are constantly working on
expanding wide area water supply systems, tap water conserving facilities, and
sewerage and drainage systems.
 The Ministry of Environment (MOE) has been providing monetary support
for the construction of sewage treatment and water supply facilities in rural
areas.
The Republic of Korea is also promoting recycling and safe waste treatment by
implementing the Volume Based Collection Fee System and constructing sanitary
landfill facilities in both metropolitan and provincial areas.

ResearchMethodology
ResearchObjective-
 To study general public attitudes towards Cleanliness after Swachh Bharat Abhiyan.
 To understand the level of participation of General respondent in this social campaign
 To suggest measure to improve people participation.
Sampling and Data Collection-
The data is collected with the help of a structured questionnaire via survey method. A sample
size of 100 respondents is taken to study the objectives using convince sampling . Proper
care has been taken while framing the questionnaire .
Sampling Design
The study uses non-probability sampling as a sampling design in which convenience
sampling is used in specific.
Sample Size
The sample size taken is 100.
Sample Unit
Data has been collected from individuals of various age groups
ResearchArea
Research has been conducted within Delhi.
Statistical Tools
The statistical tools used for analyzing the data collected and interpreted are SPSS software
tool and Ms.Excel using pie charts and bar graphs and

DATA ANALYSIS AND INTERPRETATION

DATA ANALYSIS AND INTERPRETATION:
1) Are You aware of Swachh Bharat Abhiyan?
No. of respondent Yes No
100 27 9
( fig 1)
Interpretation : The above results gives a picture of 100% awareness of the Swaach
Bharat Abhiyaan amongst the people of Delhi , a scheme initiated by the Government of
India.
0%
20%
40%
60%
80%
100%
120%
Yes No

2) What according to you needs to be done in order to make this campaign more
effective? (You can select multiple option).
No. of
respondent
Construction of
toilet
Proper disposal of
industrial waste
Ban on
plastic bag
usage
Improvement of
sewage system
All
above
100 14 13 9 13 51
(fig 2)
Interpretation : Majority of the respondents were in opinion that 360 degree approach
of cleanliness needs to be done in order to make this Campion more effective.
Emphasis only on 1 thing do not give
desired result.
14%
13%
9%
13%
51%
Construction of public
toilets
Proper ‘disposal’of
industrial waste
Ban on Plastic bag usage
Improvement of sewage
system
All of the above

3) I am willing to contribute to the Swachh Bharat Abhiyan.
No. of
respondent
Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
100 2 6 19 21 54
(fig 3)
Interpretation: 75% of the respondents are strongly in favour of contribution towards
Swachh Bharat Abhiyan , Close to 19% are neutral towards contributing towards Swachh
Bharat Abhiya were as , on the other hand only 6% of the respondent are not willing to
contribute towards Swachh Bharat Abhiyan.
2%
6%
19%
21%
54%
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

4.My participation has increased in Swachh Bharat Abhiyan.
No. of respondent Strongly Disagree Disagree Neutral Agree Strongly Agree
100 3 9 21 44 23
(fig 4)
Interpretation: The participation of general public is very important for measuring the
attitude, thus 67% of public is participating to the success of the scheme and 21% are of
neutral participation , with 12% totally not willing to participate .
3%
9%
21%
44%
23%
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

5) I feel that Swachh Bharat Abhiyan was required in India.
No. of
respondent
Strongly
Disagree
Agree
100 2 1 4 14 79
(fig 5)
Interpretation: More than 90% of the respondent feels that their is a need for a scheme
like Swachh Bharat Abhiyan in India, less than 5% of respondent believe that their is
no need for Swacch Bharat Abhiyan.
2% 1%
4%
14%
79%
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

6) I feel that participation of celebrities in Swachh Bharat Abhiyan will increase my
participation too.
No. of
respondent
Strongly
Disagree
Agree
100 27 9 18 17 30
(fig 6)
Interpretation: 47% of respondent feels that participation of celebrities will motivate
them to participation too, 18% of the respondent somewhat feels the participation of
celebrities will increase their participation , while 35% of respondent Dis-agrees with
this statement.
27%
9%
18%
17%
30% Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

7) I believe participation of celebrities in Swachh Bharat Abhiyan is only for publicity.
No. of
respondent
Strongly
Disagree
Agree
100 13 20 24 15 28
(fig 7)
Interpretation: 28% of respondent feels that participation in Swachh Bharat Abhiyan
is only for publicity of the celebrities , and 24% of respondent have a neutral opinion
where as , 33% dis-agrees with this statement.
13%
20%
24%
15%
28%
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

8) I feel the Municipal Corporation of Delhi( MCD) is actively participating in Swachh
Bharat Abhiyan.
100 13 24 40 15 8
(fig 8)
Interpretation: About 23% of general public Agrees with the statement that MCD has
an active participation towards Swachh Bharat Abhiyan while 37% disagrees with the
statement 40% only feels that MCD has an active participation
13%
24%
40%
15%
8%
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

9) I think in the name of Swachh Bharat Abhiyan responsibilities have shifted from
actual worker to people to carry forward it.
No. of
respondent
Strongly
Disagree
Agree
100 6 7 31 41 16
(fig 9)
Interpretation: 51% of the general public agrees that responsibilities have shifted from
actual worker to people carry forward it, while 13% disagrees with the statement and
31% of general public has a neutral point of view regarding statement
6%
7%
31%
41%
16%
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

10. I think participation of MLA and MP will increase contribution of people towards
Swachh Bharat
Abhiyan
No. of
respondent
Strongly
Disagree
Agree
100 10 12 20 29 29
(fig 10)
Interpretation: The participation of MLA and MP will increase the participation of
general public also is agreed by 58% of the respondent and 20% of them purely
disagree to the statement .
10%
12%
20%
29%
29%
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

11) I believe that Swachh Bharat Abhiyan is publicity stunt and media attention tools for
leaders.
No. of
respondent
Strongly
Disagree
Agree
100 25 25 21 12 17
(fig 11)
Interpretation: 25% of the people believe that it is merely a publicity stunt and media
attention tool for leader to attract attention where as 50% of the believe disagree .
25%
25%
21%
12%
17%
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

12) The cleanliness in my city has improved after the launch of Swachh Bharat Abhiyan.
No. of
respondent
Strongly
Disagree
Agree
100 11 12 40 21 16
(fig 12)
Interpretation: 61% of people agree ,that the cleanness around the places have improved
after the Swachh Bharat Abhiyaan scheme initiative , on the other hand 32% disagree to the
statement .
11%
12%
40%
21%
16%
strongly disagree
disagree
neutral
agree
strongly agree

13). The Attitude of people have changed positively towards clean India due to Swachh
Bharat Abhiyan.
No. of
respondent
Strongly
Disagree
Agree
100 13 5 29 34 20
(fig 13)
Interpretation :54% of the people show a positive outlook towards the attitude of cleanness
scheme initiated by the launch of Swachh Bharat Abhiyaan and 18% are still to show a
positive attitude towards the scheme initiated by government of India.
13%
5%
29%
34%
20%
strongly disagree
disagree
neutral
agree
strongly agree

14) . I don’t mind paying clean cess.
100 8 5 27 31 29
(fig 14)
Interpretation : 60% people are willing to pay clean cess to support Swachh Bharat Abhiyann
where as , 13% are not in favour of paying the clean cess.
8%
5%
27%
31%
29%
strongly disagree
disagree
neutral
agree
strongly agree

OTHER FINDINGS
1. The result reveals that there is no Correlation between respondents willingness
towards Swachh Bharat Abhiyan and their increased participation of celebrity are
found in-significant.
CORRELATIONS
My participation has
increased in
Swachh Bharat
Abhiyan.
I feel that
participation of
celebrities in
Swachh Bharat
Abhiyan will
increase my
participation too.
My participation has increased in
Swachh Bharat Abhiyan.
Pearson Correlation 1 .125
Sig. (2-tailed) .190
N 112 112
I feel that participation of celebrities
in Swachh Bharat Abhiyan will
increase my participation too.
Pearson Correlation .125 1
N 112 112
*. Correlation is significantatthe 0.05 level (2-tailed).
(fig 15)
Interpretation : There is no Significant correlation between participation of celebrity with
increase in celebrity participation.
2. The result reveals that Correlation between respondents willingness and requirement
of Swachh Bharat Abhiyan necessary in India are found to be significant.
CORRELATIONS
I am willing to
contribute to the
Swachh Bharat
Abhiyan.
I feel that Swachh
Bharat Abhiyan was
required in India.
I am willing to contribute to the
Pearson Correlation 1 .565**
N 112 112
I feel that Swachh Bharat Abhiyan Pearson Correlation .565**
1

was required in India. Sig. (2-tailed) .000
N 112 112
**. Correlation is significantatthe 0.01 level (2-tailed). fig 16)
Interpretation- There is a significant co-relation between respondents and Swachh bahart
required in India.
3. The result reveals that Correlation by actively participation of celebrity and
participation of MCD will increase the respondents participation too, is found to be
significant.
Correlations
I feel that
participation of
celebrities in
Swachh Bharat
Abhiyan will
increase my
participation too.
.
I feel the
Municipal
Corporation of
Delhi( MCD) is
actively
participating in
Swachh Bharat
Abhiyan.
I feel that participation of
celebrities in Swachh Bharat
Abhiyan will increase my
participation too.
Pearson Correlation 1 -.193*
N 112 112
I feel the Municipal
Corporation of Delhi( MCD)
is actively participating in
Pearson Correlation -.193*
1
N 112 112
*. Correlation is significantatthe 0.05 level (2-tailed).
(fig 17)
Interpretation- There is a significant co-relation between actively
participation of celebrity and MCD.

4. The result reveals that Correlation between cleanliness and attitude of people has been
changed after the launch of Swachh Bharat Abhiyan are found significant.
CORRELATIONS
The Attitude of
people have changed
positively towards
clean India due to
Swachh Bharat
Abhiyan.
The cleanliness in
my city has improved
after the launch of
Swachh Bharat
Abhiyan.
The Attitude of people have changed
positively towards clean India due to
Pearson Correlation 1 .661**
N 112 112
The cleanliness in my city has
improved after the launch of Swachh
Bharat Abhiyan.
Pearson Correlation .661**
1
N 112 112
**. Correlation is significantatthe 0.01 level (2-tailed).
(fig 18)
Interpretation- There is a significant co-relation that Correlation between cleanliness and
attitude of people hasbeenchangedafterthe launchof SwachhBharatAbhiyan

FINDING & CONCLUSION
1) The study reveals that the people of Delhi have a positive attitude towards the
swachh bharat abhiyaan Scheme initiated by the government of India .
2) The study tells about the level of participation of the people and weight age
of different activities taken up in swachh bharat abhiyaan ,
3) Need for swachh bharat abhiyaan in India according to the people.
4) The impact of MCD participation on the general public is on a positive note .
5) Study tells that the participation of people is more than the actual workers .
6) The attitude of people has improved because of the initiative of swachh bharat
abhiyaan towards clean India .

SUGGESTION
1) Swachh Bharat Abhiyan had started as a promising project but in a country
like India, persistence matters more than the intention. What started off as a
hopeful project has been reduced to a publicity stunt wherein the officials have
resorted to shifting their duties on to the masses who are therefore losing
interest. The programme requires a harmonious link between the authorities
and the masses.
2) People need to be made aware, not to inculcate but to implement.
3) Make the process more equipment dependent, more system should be added
for efficiency.
4) Every Indian should understand his responsibility to keep his surroundings
clean.
5) It is a good initiative and should be implemented effectively.
6) IF swachh Bharat proves to be successful “WE CAN SEE CLEAN, NEAT,
and PROSPER INDIA” by 2019.
7) Proper Segregation Of Biodegradable and Non- Biodegradable Waste
8) I think their should be a bit more strict rules for the success of Swachh Bharat
Abhiyan.
9) It should be promoted to schools and colleges so that the civic sense
specifically towards cleanliness may be increased in youths. Out country can
only be cleaned or remains clean as and when all individuals feels its
responsibility in this regard and also act in order to full fill its responsibility.

Bibliography
Internet-
1. http://www.oneindia.com/feature/clean-india-9-reasons-why-modi-s-swachh-
bharat-abhiyan-is-need-of-hour-1533716.html
2. https://en.wikipedia.org/wiki/Swachh_Bharat_Abhiyan
3. https://swachhbharat.mygov.in/
4. http://www.indiacelebrating.com/government/swachh-bharat-abhiyan/
5. http://www.mapsofindia.com/my-india/society/swachh-bharat-abhiyan-
making-india-clean-more
6. http://www.indiatvnews.com/politics/national/top-15-quotes-from-narendra-
modis-speech-during-swachh-bharat-20519.html
7. http://www.dnaindia.com/india/report-swachh-bharat-abhiyan-clean-india-is-
responsibility-of-all-125-billion-indians-says-pm-narendra-modi-2023027
8. http://www.indiacelebrating.com/government/swachh-bharat-abhiyan/

Annexure
Questionnaire
PART A
Personal Information
Name (optional):
Gender
Age(in years): 20-25
26-30
30-35
36-40
40 or above
Total Professional Experience (no. of
year approx):
Department
PART B
Please encircle the appropriate number against each statement according to the
scale given below-:
Strongly
Agree
5
Agree
4
Neutral
3
Disagree
2
Strongly
Disagree
1

1) Are You aware of Swachh Bharat Abhiyan?
 Yes
 No
2) What according to you needs to be done in order to make this campaign more effective? (You
can select multiple option)?
 Construction of public toilets
 Proper ‘disposal’ of industrial waste
 Ban on Plastic bag usage
 Improvement of sewage system
 All of the above
3) I am willing to contribute to the Swachh Bharat Abhiyan.
 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree
2) My participation has increased in Swachh Bharat Abhiyan.
 Disagree
 Neutral
 Agree
 Strongly Agree
3) I feel that Swachh Bharat Abhiyan was required in India.
 Disagree
 Neutral
 Agree
 Strongly Agree
4) I feel that participation of celebrities in Swachh Bharat Abhiyan will increase my participation
too.
 Strongly Disagree.
 Disagree
 Neutral
 Agree
 Strongly Agree

5) I believe participation of celebrities in Swachh Bharat Abhiyan is only for publicity.
 Disagree
 Neutral
 Agree
 Strongly Agree
6) I feel the Municipal Corporation of Delhi( MCD) is actively participating in Swachh Bharat
Abhiyan.
 Disagree
 Neutral
 Agree
 Strongly Agree
7) I think in the name of Swachh Bharat Abhiyan responsibilities have shifted from actual worker
to people to carry forward it.
 Disagree
 Neutral
 Agree
 Strongly Agree
8) I think participation of MLA and MP will increase contribution of people towards Swachh
Bharat Abhiyan.
 Disagree
 Neutral
 Agree
 Strongly Agree
9) I believe that Swachh Bharat Abhiyan is publicity stunt and media attention tools for leaders.
 Disagree
 Neutral
 Agree
 Strongly Agree
10) The cleanliness in my city has improved after the launch of Swachh Bharat Abhiyan.
 Disagree
 Neutral
 Agree
 Strongly Agree

11) The Attitude of people have changed positively towards clean India due to Swachh
Bharat Abhiyan.
 Disagree
 Neutral
 Agree
 Strongly Agree
12) I don’t mind paying clean cess.
 Disagree
 Neutral
 Agree
 Strongly Agree

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