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CH-1-Marketing Concepts.pptx

  1. Enrich... Business & Skills
  2. Chapter 1:
  3. What is Traditional Marketing? Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include s • Newsletters • Billboards • Flyers • Newspaper print ads • Television spots or commercials • Radio Traditional Marketing refers to marketing method, that emphasise mainly on the 'Four Ps' principles.
  4. What is Digital Marketing? In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing, refers to marketing methods that allow organizations to see how a campaign is performing in real-time, such as what is being viewed, how often, how long, as well as other statistics such as sales conversions. • Social network marketing • Search engine optimization • Paid marketing • Email marketing • Viral marketing • Experiment based market research • Web analytics • Reputation management
  5. Difference Between Digital and Traditional Marketing Traditional Marketing Search Marketing Not Measurable Measurable One Way Message Multi Way Message Audience Limited Worldwide Audience Time Dependent No Time Limit ROI is less ROI is high.
  6. SWOT Analysis
  7. Market Segmentation
  8. Product Life Cycle
  9. Sales Funnel
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