3. Summary
Vodafone is one of the biggest cellular networks in the world, offering
services in over 30 different countries and holding 340 million
subscribers in its top markets. Needless to say many heads are facing
towards them when financial reports emerge, and the latest one brings
some interesting information to the table.
While Vodafone is huge, their numbers aren’t always as impressive as
their fame. The quarter ending on June 30th shows an overall 4.5%
drop in revenue when compared to last year’s same quarter; revenue
decreased from €14,007 million to €13,377 million.
In Europe, Vodafone has managed to stay stable despite lower
roaming fees. Germany, Spain and Italy have seen increases of 1.6%,
1.3% and 1.2%, relatively. Meanwhile, things are not looking as good in
Germany,
Things are also looking grimmer in terms of the number of subscribers.
Vodafone did add 26,000 contract subscribers, but they also lost
249,000 prepaid users.
Vodafone seems to be having problems in multiple areas, but things
are looking pretty good in others. In general, we say there is not much
to worry about yet.
4. Its Existence
The evolution of Vodafone started in 1982 with the
establishment of the Racal Strategic Radio Ltd subsidiary
of Racal Electronics, the UK's largest maker of military
radio technology, which formed a joint venture
with Millicom called 'Racal', which evolved into the present
day Vodafone.
On 16 September 1991, Racal Telecom was demerged
from Racal Electronics as Vodafone Group, with Gerry
Whent as its CEO.
In July 1996, Vodafone acquired the two thirds of Talkland
it did not already own for £30.6 million. On 19 November
1996, in a defensive move, Vodafone purchased Peoples
Phone for £77 million, a 181 store chain whose customers
were overwhelmingly using Vodafone's network. In a
similar move the company acquired the 80% of Astec
Communications that it did not own.
5. Advantages
Its help to do works easy while using its
mobile networks.
Fastest network of mobile as well as
internet.
Easy to manage number of works while
using a single network.
Providing them different plan and scheme
to save their time and money too.
Completing the customer satisfactions by
giving them appropriate service on time.
7. Services and Scheme
Service
Vodafone provides solutions
that help growing companies
face the challenges of today
and prepare for the future.
Vodafone helps businesses
that cater to a pan-India
audience, bring their
communication systems on
par with global standards.
Vodafone’s range of total
communication solutions are
designed to meet the unique
needs of Government
organisations.
Prepaid Online Recharge
Scheme
Vodafone cuts mobile data
rates in offer with data
benefits up to 67 percent.
Launches mpesa witch is
easy to eases the online
payment.
Vodafone rolls out 4G sim
pre-booking.
Vodafone unlimited
STD plans in all circles.
8. Conclusion
Vodafone uses the capabilities of the mobile phone
to bring value to both developing and developed
economies. The impact of mobile technology on
developed markets over recent years has been
immense and has focused on providing added value
to customers through new and improved functions
and features. By comparison, the impact of
technology on emerging markets such as Kenya has
provided a real lifeline both to individuals and to
small businesses. The mobile phone has helped
economic development in emerging economies. With
growth in the provision of mobile phones, Vodafone
has enabled great improvements in facilitating the
flow of money and information, which is vital for
economic growth.
