Gillete

“ STRATEGIC MANAGEMENT” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ GILLETTE IS THE GLOBAL LEADER IN MALE TOILETRIES PRODUCTS”

INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mission and Vision of Gillette ,[object Object],[object Object],[object Object],[object Object]

PRODUCT RANGE Gillette has a healthy product line which also shows its innovation. 1. It has good range of Razors like- Mach3, Atra Plus, Twin blade, Sensor Excel, good news disposable twin blade etc. 2. Gillette introduced its revolutionary technology as DEODORANTS in 1960. 3. It introduced shaving cream in1940, then after shaving gels, shaving foams.

PRODUCT RANGE cont’d. 4.Acquired Oral-B Lab Inc. in 1984 and jumped in dental instruments. 5.‘Daisy,’ a shaver for women(1974). 6. Duracell Ultra Powercheck AA batteries. 7. Cosmetics (1974).

CORE VALUES ,[object Object],[object Object],[object Object]

INDIAN MARKET SHARE FOR BLADES & RAZOR (2008) 55% 25% 9%` 11% Gillette Wilkinson Sword BiC LOCAL BRANDS

TOTAL INDIAN MARKET SHARE. DURACELL PRODUCTS SHAVE PRODUCTS ,[object Object],[object Object],[object Object],[object Object],TOILETRIES

COMPETITORS (GLOBAL) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STRATEGY ADOPETED BY GILLETTE INDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FUTURE PLANS OF GILLETTE INDIA Gillette India plans to import the complete range of alkaline batteries from Duracell units worldwide while continuing to focus on the premium blades and shaving systems market Planning to conduct a ‘Dentist Education Awareness Programme’ to explain the benefits of power toothbrushes. It includes providing better oral hygiene and superior cleaning compared to the manual brush. Gillette India plans to aggressively increase its business over the next few years by introducing more products into the Indian market at various price point

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Financial progress ,[object Object],[object Object],[object Object],[object Object],[object Object]

Gillete

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