Data visualization allows business users to gain insight into their vast amounts of data. It benefits them to recognize new patterns and errors in the data.

1. WHAT IS DATA
VISUALISATION AND
WHY IS IT
IMPORTANT?

2. Data visualisation involves putting information into a visual context, such a map or graph, to make it
simpler for the human brain to grasp and draw conclusions from the data. Data visualization's major
objective is to make it simpler to spot patterns, trends, and outliers in big data sets. The terms
information graphics, data visualisation, and statistical graphics are frequently used interchangeably.

3. One of the processes in the data science process is data visualisation, which asserts that after data
has been gathered, processed, and modelled, it must be represented in order to draw conclusions. A
component of the larger field of Data Presentation Architecture (DPA), which tries to search, locate,
manipulate, format, and transmit data as effectively as possible, is data visualisation.

4. Why is data visualization important?
Using visual information, data visualisation offers a quick and efficient method for disseminating
information across cultures. Additionally, the practise can assist businesses in identifying the
variables that influence consumer behaviour, highlighting problem areas or areas that require
more attention, enhancing stakeholder retention of data, determining the best times and
locations to place particular products, and forecasting sales volumes.

5. Other benefits of data visualization include the following:
 The ability to absorb information quickly, improve insights and make faster decisions.
 An increased understanding of the next steps that must be taken to improve the organization.
 an improved ability to maintain the audience's interest with information they can understand.
 An easy distribution of information that increases the opportunity to share insights with
everyone involved.
 Eliminate the need for data scientists since data is more accessible and understandable; and
 An increased ability to act on findings quickly and, therefore, achieve success with greater
speed and less mistakes.

6. Projects involving big data and data analysis have grown in popularity, which has raised the
importance of visualisation. Machine learning is being used by businesses more and more to
collect vast volumes of data that can be slow and difficult to filter through, understand, and
explain.

7. Visualization offers a means to speed this up and present information to business owners and
stakeholders in ways they can understand. Pie charts, histograms, and corporate graphs are just a
few examples of the standard visualisation methods that are frequently employed with big data.
It instead employs more complicated representations, such as heat maps and fever charts. In
order to gather raw data, process it, and create graphical representations that humans can utilise
to swiftly make conclusions, big data visualisation requires strong computer systems.

8. THANK YOU
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