branding, mass media campign

1. PRESENTATION ON
MASS MEDIA CAMPAIGN OF
FIRSTCRY.COM
(Brand equity22nd July 2015)
Presented by:
Ankita

3. ABOUT THE COMPANY…
•Founded in 2010
•Asia’s largest online portal
•Target- Baby & Kids industry
•Parents from all socio-economic profile
•125 stores across 90 cities (omnichannel player)
•Headquarter- Pune, India
•CEO- Mr. Supam Maheshwari (BrainBees Solution Pvt.
Ltd.)
•Tied up with 7800 hospital across India
•Eyes breakeven in a year; targets $250M by 2015

5. TARGET MARKET
Baby diapers Frocks Nursing Wear
Bottles & Accessories Tops & Tees Maternity Books
Oil & Powder Learning & Activity toys
Soaps & Shampoo Knowledge Books
Footwear
BABY KIDS MOMS &
MATERNITY

6. COMPETITORS

7. BRANDS

8. BRAND ELEMENTS
URL- www.firstcry.com
Logo-
Tagline- “Celebrating the Happiest Cry Ever”

9. SWOT ANALYSIS
S- Huge product line with world class brands
(both online & offline)
W- Weak in advertisements (still not very
popular)
O- To tap newer parents every month
T- Many similar players coming in the market
POP- Baby & Kids products
POD- Firstcry Box Programme
Hybrid business model

10. BRAND PRODUCT MATRIX
Products
BABY CLOTHES DIAPERING,
CARE & FEEDING
MOMS &
MATERNITY
MEDELA
PIGEON
UZAZI
B
R
A
N
D
S