1. Corporate Social Responsibility

2. Index
Sr no Particulars
1. Definition of Corporate Social Responsibility
2. Corporate Social Responsibility of business
3. Corporate Social Responsibility Pyramid
4. Spectrum of CSR
5. History of ITC
6. CSR Diversities
7. Awards & Achievements

3. Corporate Social Responsibility?

4. 2.DEFINITION of CSR
Millen Baker:
“A way companies manage the business processes to
produce an overall positive impact on society.”
Alias Names for CSR:
Corporate social responsibility also known as
* Corporate Responsibility
* Corporate Citizenship
* Responsible Business
* Sustainable Business

5. Corporate Social Responsibility
of Business

6. Corporate Social Responsibility
Pyramid

7. Spectrum of CSR
Good CSR
Poor CSR
•No employment •Taking care of workers
•No concern for indirect effect •Low dependence on non
(land, water, air) renewable resources
•Destruction of agricultural
•High awareness about
land
CSR initiatives
•Not willing to listen to other
stakeholders •Land compensation
•Appropriate of land not being •Increased monitoring
compensated
system
•Non compliance of rule of land
•Environment responsibility

9. HISTORY
 1910 ITC was incorporated under the name of 'Imperial Tobacco
Company of India Limited‘
 1925 ITC's Packaging & Printing Business Division was set
up
 1970 The name of the Company was changed from the
Imperial Tobacco Co. of India Ltd., to India Tobacco Co.
Ltd.
 1975 ITC launched its Hotels business
 1979 ITC entered the Paperboards business
 1985 ITC set up Surya Tobacco Co. in Nepal
 1990 ITC set up the International Business Division (IBD)
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10. HISTORY
 2000 ITC’s e-Choupal initiative began
 2000 ITC also entered the Lifestyle Retailing business
 2000 ITC Infotech India Limited was set up
 2001 Name changed to ITC Limited
 2001 ITC made its entry into the branded & packaged Foods
business
 2002 Safety Matches initiative
 2003 ITC's foray into the marketing of Agarbattis
 2005 ITC has acquired Wimco Ltd
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12. CSR Diversities.......
1.E-Choupal
2.Social & Farm Forestry
3.Watershed Development
4.Agricultural Productivity
5.Women's Empowerment
6.Livestock Development
7.Primary Education

13. E-Choupal
E-Choupals information centres equipped with a computer
connected to the Internet, located in rural farming villages.
E-Choupals serve both as a social gathering place for
exchange of information (choupal means traditional village
gathering place in Hindi) and an e-commerce hub.

14. Socila & farm Forestry
 ITC's social forestry programme simultaneously addresses the
livelihood problems of marginal farmers and the ecological
imperative of regenerating biomass and nurturing depleted soils.
In an innovative move ,linking these farmers' need for income to
the wood fibre needs of its paperboards business, ITC has enabled
them to convert their wastelands to pulpwood plantation-a
commercially viable land use alternative that can end their
marginalisation.

15. Watershed Development
ITC's watershed initiatives have led to an improvement in soil and moisture
regimes-there is more land under irrigation, water tables have risen and farmers
can harvest more than one crop, making it possible to live off the land round the
year.
Women's Empowerment
The confidence and skills generated among women by forming credit groups and
managing businesses become assets to their communities

16. Livestock Development
The milk marketing co-operatives represents exemplary
change in rural enterprise, away from dependence on
agriculture and local markets
(d)Agricultural Productivity
Primary Education
ITC offers
School going becomes an empowering process for the
child and the community. The awareness of entitlements
like education and health grows, along with a sense of
the community's responsibility.

17. Statistics
E-Choupal- 4millions farmers empowered,6,500 e-choupal centers
installed.
Socila & farm Forestry- 95,961hectares greened, generating 43 million
person-day of employment.
Watershed Development- approx 46,200 hectares brought under soil
and moisture conversation.
Women's Empowerment- approx 18,221 women members.1312 self-
help groups formed.
Livestock Development- 123 cattle development centre's 2592 village
covered annually.
Primary Education- 193,571 children covered through 1885
supplementary learning centre's

18. CSR programs by some companies.
Dr. Reddy’s foundation for health education
Save the tigers by Britannia
Reebok renewal.
Infosys foundation. ITC (lets put India first)
Tata steel(tsrds)

19.  Awards & Achievements
1. Quality Improvement (QIMPRO) Benchmark Awards for 1997
and 1998 – ITC’s Packaging Business.
2. The Golden Peacock Innovation Award 2004 for e-Choupal.
3. The 'Golden Peacock Global Award for Corporate Social
Responsibility (CSR) in Emerging Economies for 2005'.
4. ITC Maratha at Mumbai was declared to be the Best Luxury
Hotel of the Year 2002, by the Federation of Hotel and
Restaurant Associations of India.
5. The National Tourism Award 2004-05 to WelcomHotel, Delhi
under the category - Best Eco-Friendly Hotel.

20.  Awards & Achievements
6. Bengaluru, Munger & Kolkata have won the prestigious
Greentech Environment Excellence Gold Award for the year
2006.
7. LRB has won several Images Fashion Awards over the years:
2001 : The Most Admired Brand Launch of the Year - Wills
Sport. The Most Admired Exclusive Brand Retail Chain of the
Year - Wills Lifestyle,
2002 : Most Admired Women's Wear Brand of the Year - Wills
Sport
2003: Most Admired Exclusive Brand Retail Chain of the Year -
Wills Lifestyle
2004: Rising Star Brand of the Year - John Players
2005: Most Admired Shirt Brand of the Year - John Players
2007: Most Admired Fashion Campaign – John Players.

21.  Awards & Achievements
8. Capexil's Top Export Award 2005-06, 2004-5 and 2003-04 for the 5th
consecutive year in recognition of highest exports in value terms, in the
Paper and Paperboard category.
9. The "Best Supply Chain Practices Award 2006" for time-effective and
cost-efficient Logistics management in Organized Retail.
10. Five Star rating from the British Safety Council to Tribeni Unit in 2006 for
excellent performance in Health & Safety management.
11. The Greentech Safety Gold Award to Munger Unit for the year 2006 –
ITC’s Packaging Business.
12. Achieved 5 star Health and Safety Rating from the British Safety Council
for its cigarette factories at Bengaluru, Munger, Kolkata and Saharanpur
and the "Sword of Honour" for Bengaluru & Sharanpur for 2006-07 .

22. CONCLUSION