1. Business Law & Order:
Privacy
June 17, 2013

2. ©AnnArborSPARK
Speakers:
Angela Sujek – Bodman PLC
Mike Vichich - Glyph
Charles Russman – Bodman PLC
Moderator:
Carrie Leahy

3. ©AnnArborSPARK
Angela Sujek
Bodman PLC

4. © 2013 Bodman PLC
Privacy Laws
 Right to Privacy
 Failure to maintain privacy of
confidential information can result in
liability

5. © 2013 Bodman PLC
Privacy Policies for websites
 What kind of information do you
collect?
 What is personally identifiable
information?
 Do you need a privacy policy/terms of
use?

6. © 2013 Bodman PLC
Privacy Policies for websites,
cont.
 FTC Standards
 Data security
 Reasonable collection
 Retention
 Accuracy
 Consumer choice

7. © 2013 Bodman PLC
Special Cases
 Behavioral Advertising
 Children’s Online Privacy
 Gramm-Leach-Bliley
 Social Media / User Content

8. ©AnnArborSPARK
Mike Vichich
Glyph

9. ©AnnArborSPARK
Charles Russman
Bodman PLC

10. © 2013 Bodman PLC
HIPAA: Applicability
 Covered Entity
 Business Associates
 Others

11. © 2013 Bodman PLC
HIPAA: Why it is Important
 Penalties
 Business Relationships
 Reputational and client risks

12. © 2013 Bodman PLC
HIPAA: Internal Requirements
 Privacy
 Security
 Policies and Procedures
 Training

13. © 2013 Bodman PLC
HIPAA: External Requirements
 Notices
 Business Associate Agreements
 Governmental reporting
 Customers v. vendors

14. © 2013 Bodman PLC
HIPAA: Practical Application
 Assessing application and risks
 Determining appropriate levels of compliance
 Support systems and networks
 Costs
 Time and timing

15. ©AnnArborSPARK
Questions?