We have all heard about businesses who have ignored digital disruption and found themselves in serious trouble. In some cases, they have become extinct. I've scanned the market and identified x5 ways your business could get killed by digital and x5 ways you can protect yourselves from such a fate.

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Five ways digital will annihilate your business and
five ways you can protect it.
Ann Longley, Group Head of Social Media, Hays

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1. An online competitor offers a better service

3. 3
2. You ignore online conversations that are hurting our
business

4. 4
3. Your product becomes redundant and gets replaced
by a new format

5. 5
4. You fail to offer a competitive service

6. 6
4. 5. Your people don't understand digital making it
difficult to evolve your business

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1. Empower your staff to offer best a in class customer
experience

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2. Pay attention to what your customers are saying
about you online and elicit their feedback

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3. Future proof your product by ensuring it evolves with
the times...

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4. Speak their language .. personalise / mass customise

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4. 5. Hire digitally savvy staff including digital enablers
who can help your business evolve

12. Management Board Presentation, September 16th 2009. 12
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14. Thank you