8. Websites Vary Prices, Based
on Users' Information
http://www.google.com/doubleclick
http://www.wsj.com/articles/SB10001424127887323777204578189391813881534
A Wall Street Journal investigation, different versions of the Web to
different people, displaying adjusted product offers
9. Looking for
job?
Screening job applicants based
on their Internet photos and
postings
Potential longer-term impact of
information leaks
10. Business security
Unauthorized application use
Misuse of passwords
Loss of intellectual property
Breach of confidentiality
Corporate espionage
Reputation damage
Mobile malware infections
Found on wired.com
11. If you have nothing
to hide, when why
do you need
HUMAN RIGHTS?
www.imdb.com
Efficiency or granting authority for unprecedented government
surveillance, even people suspected of no crime
15. • Log Out of Social Networks When Browsing and
Clear Cookies
• Use a Service to Help You Avoid Social Tracking (for
example, https://disconnect.me/)
• Clear tracking cookies
• Use Disposable Email Addresses or a Fake Name for
registration in social networks or on-line shops
• Block JavaScript When Filling Out Forms
• Enable “Private Browsing” mode on iDevices
• Use another browser for potentially sensitive browsing
WHAT you can do?
MORE: http://lifehacker.com/5887140/everyones-trying-to-track-what-you-do-
on-the-web-heres-how-to-stop-them
16. WHAT you can do?
www.security-faqs.com
• Use a single credit card for all online purchases.
Review your monthly statements. Never reply to
emails with your bank logins or passwords
• Use https where you can (secure, encrypted
connection)
• Reset passwords often. Use sites that can help you
choose a hacker-proof password
• Delete e-mails older than 6 months
• Report Online Scams and Phishing Emails
MORE: http://lifehacker.com/5887140/everyones-trying-to-track-what-you-do-on-the-web-heres-how-to-stop-them
17. Apps and services
Silent Circle
Call, SMS, video chat is
secured and encrypted
end-to-end
https://silentcircle.com/
AdBlock
Surf the web without
annoying ads
For free!
https://adblockplus.org
Disconnect me
Can see who's tracking you,
stop hackers & identity theft
https://disconnect.me/
MORE: http://lifehacker.com/5887140/everyones-trying-to-track-what-you-do-on-the-web-heres-how-to-stop-them
18. Apps and services
SpiderOak
«Zero-knowledge» backup
solutions. Cloud service
https://spideroak.com
MORE: http://lifehacker.com/5887140/everyones-trying-to-track-what-you-do-on-the-web-heres-how-to-stop-them
DuckDuckGo
Anonymous browser - the
search engine that doesn't
track you
https://duckduckgo.com
19. Keep Kids Safe Online
http://www.huffingtonpost.com/2013/07/30/cyber-security-paranoia_n_3659635.html
• Talk about rules,
inappropriate
contacts and
content
• Set privacy
settings for child
phone
20. • Legislation is out of date
• “Do Not Track” standard is key
to addressing privacy
challenges
• Even if you don’t care – do not
discriminate those who does
• ”New Deal on Data” - individual
ownership rights in data
generated by the Internet of
Things
https://www.aclu.org/technology-and-liberty/its-time-privacy-update
Found on cagle.com
Government? Social media? Advertisers? Friends? Enemies? Hackers?
Cook, CEO of Apple. “Sacrificing our right to privacy can have dire consequences. We live in a world where people are not treated equally”
Privacy no longer a social norm, says Facebook founder (2010)
Google is watching you. Third party cookies.
we're telling everybody on the internet we're not home
Please Rob Me: Site Tells The World When You're Not Home
give consumers choice with online behavioral tracking and targeted information
Weblining
things you said, or done in the past, can be used against you later for political or criminal purposes, or for job application screening
social networks data used to pressure employees. Phishing, malware, reputation damage for a firm from outside on-line activity of employees
Minimum: Limited personal info, Password security, Care : comments and likes, photos
Average: ”Do Not Track”, New browser for sensitive search, Block, limit or delete cookies, Private Browsing mode for mobile
More: advanced privacy and security
The White House recently released a report about the danger of big data in our lives. Its main focus was the same old topic of how it can hurt customer privacy. http://www.scribd.com/doc/254820501/20150204-Big-Data-Seizing-Opportunities-Preserving-Values-Memo#scribd