For my Shark Tank design thinking idea, I am addressing the concept of driving under the influence.

1. Driving under the
Influence
A dangerous problem

2. The Issue
Teen alcohol use kills 4,700 people each year.
Teen drinking is common.
Over 40% of all 10th graders drink alcohol.
http://www.madd.org/statistics/

3. Ideate
Taxis, Uber, “Designated Driver”
Average taxi fare per mile is $2.80
http://www.greatvaluetaxicab.com/about-us-2/understanding-your-taxi-ride-cost-at-great-value-taxi-cab/

4. MY Solution
“Drunk in the Trunk”
High school students will be employed by the service to provide a taxi on weekend
nights to partying teens.
The phone number will ring to a general office, who then will send out the drivers.
The passengers will pay for their ride, at a rate of $2.00 per mile.
Drunk in the

5. Prototype
The number (ex 704-123-1234) will be posted on the program website and social
media sites.
@DrunkintheTrunk
704-123-1234
➔ Passengers will pay prior to riding.
Drivers will use a GPA system in the vehicle to find the location of pickup and
drop off.
➔ Teens’ identities will be kept discreet

6. Steps Forward
Surveys would be done in the student body to calculate the amount of students
that would have an USE for the service, and how many would UTILIZE it.
To implicate this idea, the organization would require FUNDING
➔Possibly from the Student government
Students hired would need a valid license, background check, and regular salary.