2. HOW SHOULD I APPROACH THE
QUESTIONS?
• Each question is marked out of 12 so you must make sure that
you divide your answers evenly.
• Make sure that you are not using too may ideas and examples
in one answer and not enough in another.
• Read through all the information and the each question
carefully
• Make notes as you are watching/reading the unseen text
3. HOW SHOULD I APPROACH
THE QUESTIONS?
The mark scheme is divided into 4 levels with (level 4 being the
highest). To get into this level your answers must show that you:
• Thoroughly understand each concept
• Can discuss it in relation to the unseen text
• Give details from the text to show evidence of your
understanding
• You must use terminology when expressing ideas
• To get the highest marks you must explore further than the
text and discuss issues and debates
4. HOW SHOULD I APPROACH
THE QUESTIONS?
TERMINOLOGY: Key words relating to the key
concepts and the technical terms that relate to
media language
IDEAS AND ISSUES: Theories of semiotics,
narrative, genre, representation and audience.
Information about the media idustry
5. HOW SHOULD I APPROACH
THE QUESTIONS?
MEDIA FORMS- Discuss the codes and conventions in the
construction of the text.
MEDIA REPRESENTATIONS- Consider the representations of
people and places in the text.
MEDIA INSTITUTIONS- What does this text tell us about the
media institutions involved?
MEDIA AUDIENCES- Explore some of the ways in which this text
communicates with its target audiences.