*This training was presented at Netroots, 2016 in St. Louis. These days, you can build a website for just $5. You can deliver hundreds of thousands of petition signatures for the cost it takes to print them. You can focus the world’s attention on an issue for the cost of a cheap mobile phone. You don’t need big bucks to launch a successful digital program. This session will take you through the cheap and free tools you need to start connecting with supporters, raising money and winning advocacy campaigns today. Case studies of scrappy organizations who have punched above their weight will be used to illustrate how to use these tools. This training is for first-time digital campaigners or for experienced pros who may be starting a scrappy new venture.

1. Digital Organizing on a
Dime
Low Cost Tools You Need to Launch a Digital Program
July 2016
#NN16 #DigitalOnADime

2. PRESENTED TO:
PRESENTED BY:
Julien Burns
Director of Impact and Innovation
julien@fissionstrategy.com
Anna Hovland
Project Manager
anna@fissionstrategy.com

3. Julien Burns
Director Impact and Innovation
Julien is a creative storytelling specialist with a passion for
social justice. He helps Fission clients navigate the rapidly
changing digital landscape and create websites, apps and
strategies to mobilize their communities.
Prior to joining Fission, Julien advocated for community-driven
HIV/AIDS policy and research with AVAC and helped small
nonprofits establish digital presences as an independent
consultant. He also worked as a freelance graphic designer.
In his free time, Julien enjoys exploring his adopted home city of
New Orleans and is deeply involved with local organizing for
racial and economic justice. He is in search of the perfect
sourdough recipe.
3
MEET YOUR TRAINERS

4. Anna Hovland
Project Manager
Anna manages campaign strategy from start to finish and has a
passion for progressive politics.She specializes in helping non-
profit organizations put their best foot forward by using the latest
communications technology, data analysis, and multimedia
tools.
At Fission, she develops and implements strategy, and provides
research support from start to finish. Anna has a background in
grassroots organizing and advocacy.
Anna is based out of Washington, DC. In her free time, she
enjoys biking and live music.
4
MEET YOUR TRAINERS

5. Launching a
Digital Program
Our clients are leading the
most pressing social issues
of our time.
WHO = ?
WHY = ?
HOW = ?

6. OUR CLIENTS + LEADING SOCIAL MOVEMENTS ARE
CHALLENGING POWER AND CHALLENGING THE DOMINANT
CULTURE AROUND THEIR ISSUES USING INEXPENSIVE OR FREE
DIGITAL TOOLS.

7. 7
Beyond A Toolset Mentality

8. 8
Beyond A Toolset Mentality

9. ● Website How are media and new potential supporters who
want to learn about your campaign going to get information
about it?
● Donor Database
● Donation Platform
● Payment Processor How will you allow your supporters to
contribute to your campaign financially?
● CRM How will you keep track of your supporters and tailor
your engagement as those relationships deepen?
● Email Marketing System
● SMS Platform
● Social Media Platforms How will you broadcast out updates
on your campaign and action opportunities to your
supporters? 9
Beyond A Toolset Mentality

10. ● Advocacy Platform How will you allow your supporters to
express their demands to decisionmakers?
● Social Media Platforms How will you allow your supporters to
engage with your campaign and with one another?
● Social Media Management Platforms How will you get more
engagement out of your social media platforms while
spending less time on them?
● Advertising How will you reach new supporters & networks?
● Design Software How will you make your communications
bold, beautiful and on-brand?
● Analytics How will you know where and how your supporters
are engaging with your content?
● Project Management / Internal Comms How will you
communicate with your team? 1
0
Beyond A Toolset Mentality

11. How are media and new potential supporters who want to
learn about your campaign going to get information about it?
TOTAL COST:
$13/MO
TOTAL
COST: $12-
18/MO
TOTAL
COST:
FREE
TOTAL
COST:
$29/MO
WHAT: Powerful
and customizable
platforms to house
your unique content
and brand.TOTAL
COST:
FREE

12. How will you allow your supporters to contribute to your
campaign financially?
TOTAL COST:
$50/MO
TOTAL COST:
FREE - 5%
SERVICE CHARGE
OF GOAL
WHY: Provide a space for your
supporters to tell their stories
and donate to the cause.
TOTAL COST:
$29/MO
TOTAL COST:
$39/MO + FEES
TOTAL COST:
$49/MO + FEES
TOTAL
COST:
FREE

13. How will you allow your supporters to contribute to your
campaign financially?
TOTAL COST:
FREE - 3.95%
SERVICE CHARGE
OF GOAL
TOTAL COST: FREE
- 2.9% + $0.30
FEE/TRANSACTION

14. How will you keep track of your supporters and tailor your
engagement as those relationships deepen?
TOTAL COST:
$29/MO
TOTAL COST:
$40/MO
TOTAL COST:
FREE
TOTAL COST:
FREE
TOTAL COST: $49/MO

15. How will you broadcast out updates on your campaign and
action opportunities to your supporters?
TOTAL
COST:
FREE
TOTAL COST:
FREE
WHAT: These tools help streamline supporter management
with lists, tags, and segments and are critical for getting a
message out on time.
TOTAL
COST:
$29/MO
TOTAL COST:
$49/MO + FEES

16. How will you broadcast out updates on your campaign and
action opportunities to your supporters?
WHAT: These tools help streamline supporter management
with lists, tags, and segments and are critical for getting a
message out on time.
TOTAL COST: FREE +
$0.40+ / MSG
TOTAL COST:
FREE
TOTAL COST: FREE +
$0.0075 / MSG
TOTAL COST:
ALL FREE

17. How will you allow your supporters to express their
demands to decisionmakers?
TOTAL COST: ALL FREE (EXCEPT
EVERYACTION AT $49/MO)

18. How will you allow your supporters to engage with your
campaign and with one another?
Facebook - Calls to action with a pre-existing audience
Twitter - Immediacy, call to actions oriented towards digital and celebrity
influencers, localized action and hashtags
Instagram - Building long-term brand engagement and audience rapport
Snapchat - Geared towards millennials, a digital day of action or a specific
localized event; building audience rapport
TOTAL
COST:
FREE
TOTAL
COST:
FREE
TOTAL
COST:
FREE
TOTAL
COST:
FREE

19. How will you get more engagement out of your social
media platforms while spending less time on them?
TOTAL
COST:
FREE -
$100/
CAMPAIGN
TOTAL
COST:
FREE
HOOTSUITE
TOTAL COST:
$10/MONTH
WHAT: Get your message out on social media exactly when and
where you want, and create playful and powerful calls to action.
STORIFY
TOTAL
COST:
FREE
TOTAL
COST:
$29/MO
TWEETDECK
TOTAL COST:
FREE

20. How will you reach new supporters and networks?
TOTAL
COST:
FREE
($10,000
CREDITS)
TOTAL
COST:
VARIABLE
BASED ON
VIRALITY
TOTAL
COST:
VARIABLE
BASED ON
VIRALITY

21. How will you make your communications bold, beautiful
and on-brand?
CANVA
TOTAL COST:
FREE / $1-5 per
stock image
INSTAGIFFER
TOTAL COST:
FREE
WHY: A picture speaks a thousand words. We rely on gifs,
and share images to tell our stories, but you don’t need to
source expensive stock images in order to do so.
GIPHY
TOTAL COST:
FREE

22. How will you know where and how your supporters are
engaging with your content?
TOTAL
COST:
$49/MO
TOTAL
COST:
FREE
TOTAL
COST:
FREE -
$89/MO
Understand
where
supporters are
engaging, and
why.
TOTAL
COST:
FREE
TOTAL
COST:
FREE
TOTAL
COST:
FREE

23. PROJECT MANAGEMENT / COMMS TOOLS
How will you juggle all these balls without dropping any of them?
SLACK
TOTAL COST:
$8/MONTH
BASECAMP
TOTAL COST:
$29/MONTH
WHY: Internal project and task management tools streamline
workflow and ultimately cut down on time spent on a project.

24. Putting It Together
Launching a Digital
Program

25. EXAMPLE PROGRAM 1
TOTAL COST:
$100

26. EXAMPLE PROGRAM 2
TOTAL COST:
$10 (Stock
images)
+$150
facebook ads

27. EXAMPLE PROGRAM 2

28. WHAT TOOLS CAN WE USE TO DEVELOP A
DIGITAL PROGRAM TO ADDRESS YOUR
ORGANIZATION’S NEEDS?
15 Minutes

29. Questions?
Presented By: Julien Burns + Anna Hovland
Director of Impact and Innovation + Project Manager
julien@fissionstrategy.com // anna@fissionstrategy.com