1. ONLINE/AD AGENCY TRENDS LETTER December 2010 Facebook – it is growing up too fast! Herbalessences is running online promotion The international experience
2. ONLINE/AD AGENCY TRENDS LETTER | DECEMBER 2010 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL
3. ONLINE/AD AGENCY TRENDS LETTER | DECEMBER 2010 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT STATISTICS The Internet size in Ukraine
4. ONLINE/AD AGENCY TRENDS LETTER | DECEMBER 2010 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT Ukrainian Internet growth The UAnet has been showing rapid growth: 33% of Ukrainian residents (13 mln people above 15 years old are using the Internet more then 1 time per month. 9 mln logs in everyday). DEC 2008 DEC 2009 OCT 2010 Source: http://www.inmind.com.ua/news/opinion_software_media_october2010/
5. ONLINE/AD AGENCY TRENDS LETTER | DECEMBER 2010 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT COMPETITORS Herbal essences Vichy Clearasil
6. ONLINE/AD AGENCY TRENDS LETTER | DECEMBER 2010 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT Herbal essences online promotion P&G is running online promo for Herbal essences hair care series (22.10.2010 – 15.12.2010) According to the rules the participant should take a photo with a friend having fun with any Herbal essences unit of cosmetics. When the photo had been uploaded, the participant is to make the friends from Social Networks to vote. The Jury voting will chose 1 winner among 10 leading photos to have 90 days trip to Republic of Seychelles. Source: http://contest.herbalessences.ru/ However P&G promos are valid on the territory of Russia only, banner campaigns in Ukrainian are linked to Russian promo site and targeted on Ukrainian audience.
7. ONLINE/AD AGENCY TRENDS LETTER | DECEMBER 2010 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT Vichy online promotion Vichy runs online promo for ESSENTIELLES series (11.10.2010 – 07.11.2010) According to the rules the participant should take a photo with the flower – rose and upload it. When the photo had been uploaded, the participant is to make the friends from Social Networks to vote. Additional score is given for sending the check with listed Vichy products. Gifts: - main – MINI photo session - medium – 3 professional portfolios - small – 10 Essentielles gift sets The winners will be placed in Mini (January issue) Source: http://rosename.com.ua/ ; http://www.facebook.com/#!/LifeInRoseUA ; http://vkontakte.ru/club20056431 Supported by facebook and vkontakte pages.
8. ONLINE/AD AGENCY TRENDS LETTER | DECEMBER 2010 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT Clearasil vkontakte Clearasil branded group has been created on vkontakte.ru. According to the conditions of participation, a member of the group should create an avatar for his/her friend and congratulate a friend with it. The activity is connected to New Year. For those who did it, there is a chance to win Apple MP3 player. Over 150 K are registered as the members of the group. Source: http://clearasil.vkontakte.ru/ Russia
9. ONLINE/AD AGENCY TRENDS LETTER | DECEMBER 2010 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT SOCIAL MEDIA facebook
10. ONLINE/AD AGENCY TRENDS LETTER | DECEMBER 2010 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT Facebook is growing like mad! Around 900 000 users from Ukraine are registered on facebook. Ukrainian audience keeps the reputation being the fastest growing on facebook. During 23 days (30.10.2010 – 22.11.2010) the q-ty of registrations increased on 165 000 (+23%). Source: http://sostav.ua/news/2010/11/24/80/36189/
11. ONLINE/AD AGENCY TRENDS LETTER | DECEMBER 2010 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT GO INTERNATIONAL Teenage girls in US Tabio Online Shop
12. ONLINE/AD AGENCY TRENDS LETTER | DECEMBER 2010 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT Teen Girls: How to influence online Teen girls spend a significant amount of their media time online. Nearly a quarter of girls ages 13 to 18 spend at least 3 hours a day online, and another 37% are on the web for an hour or two daily. 61% reported going to Facebook multiple times a day. About a third of respondents said they socialized with friends online for at least an hour every day. Friends were the top source of new trend information and also the most influential when it came to making purchase decisions. Source: http://www.emarketer.com/Article.aspx?R=1008048
