1) The Guardian has transitioned from solely being a publisher on its own website to being an open platform, providing data, APIs, and tools to developers and partners to build applications and engage users. 2) It has adopted "Open Web Principles" of permanent, addressable, discoverable, and open resources to better integrate with the wider internet. 3) This open platform strategy seeks to bring in external data and apps while allowing partners to build apps using Guardian content and services to reach new audiences and support independent journalism.

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From Publisher to Platform
How being open is changing the Guardian
Stephen Dunn, Guardian News and Media
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3. We started a long
time ago:
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4. Open platform API
Keyword page
Live blogs
Apps Mobile site
Swine flu Comment
ebooks
Twitter updates
Content partnerships
Newspapers
Audio
Video
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5. To secure the financial and editorial
To secure the financial and editorial independence
independence of the Guardian in perpetuity.
To promote freedom in thein perpetuity
of the Guardian press and liberal
journalism globally.
To promote freedom in the press and liberal
To become the world's leading liberal voice.
journalism globally
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6. Open Web Principles
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7. 2009
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8. 1. Permanent
http://www.flickr.com/photos/fstorr/
• “A cool URI ... does not change” (Berners-Lee 1998)
• 1.5 million resources redirected to new scheme
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9. 2. Addressable
★ Resources are “about” something - ready for the socia
web.
★ We live in “the age of point-at-things” (Coates 2005)
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10. 3. Discoverable
★ Multiple routes
to content
★ Tagging drives
discovery
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11. 4. Open
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12. Example: The Hackable Guardian
http://
www.guardian.co.uk/....
/technology/internet /rss
/technology/all /rss
/environment/climatechange +business/globaleconomy/rss
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13. Results...
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14. Site traffic growth Final Release
Unique Users
30,000,000
26,250,000 First release
22,500,000
Unique Users
Pre - project
18,750,000
15,000,000
11,250,000
50MM
7,500,000
3,750,000
Sep 2005 Oct 2006 Nov 2007 Dec 2008
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18. ...“How I
stopped
worrying about
my website and
learned to love
the whole
internet.”
Matt McAlister
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19. The Open Strategy
OPEN IN OPEN OUT
Bring in data and Enable partners to
apps build applications
from the Internet using Guardian
content and services
for other platforms
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21. "Our most interesting experiments lie in
combining what we know with the experience,
opinions and expertise of the people who want
to participate rather than passively receive.”
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27. Jack Shenker - Guardian Egypt correspondent
- covered the Tahrir Square revolution
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28. The Open Strategy
OPEN IN OPEN OUT
Bring in data and Enable partners to
apps build applications
from the Internet using Guardian
content and services
for other platforms
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29. The Open Platform
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30. The suite of services enabling
partners to build applications with
the Guardian
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31. OPEN OUT
OPEN IN
Enable partners to
Bring in data and apps build applications
from the Internet using Guardian
content and
services for other
platforms
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32. CONTENT API DATA STORE POLITICS API
A service for A directory of Open database
selecting and useful data of candidates,
collecting curated by voting records,
content from Guardian constituencies,
the Guardian editors election results,
for re-use live data on
election day
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34. Mutualised news!
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35. Mutualised news!
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36. Mutualised news!
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42. DATA STORE
A directory of
useful data curated
by Guardian
editors
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44. POLITICS API
Open database of
candidates, voting
records,
constituencies,
election results, live
data on election day
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45. POLITICS API
Open database of
candidates, voting
records,
constituencies,
election results, live
data on election day
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46. <OBLIGATORY DOGFOOD SLIDE>
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48. WIDEN YOUR CUSTOMER BASE
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52. OPEN IN OPEN OUT
Bring in data and Allow partners to
apps from the build applications
internet using Guardian
content and
services for other
platforms
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53. Simple REST/HTTP
framework allows
MICROAPPS lightweight development
A framework for Applications proxied for
integrating 3rd performance
party applications Apps generally hosted in
into the Guardian the cloud, allows hot
deployment into
production
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54. MICROAPPS
A framework for
integrating 3rd
party applications
into the Guardian
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55.  What could I cook?
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56. Open for Business
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57. 3 Tiers of access
3 Revenue models
Keyless: Take our headlines. You keep associated
revenues.
Approved: Take our full article content, but with an
advert. Guardian keeps ad revenue, you keep rest-of-
page revenue.
Bespoke: Take, reformat, augment our content
Revenue model to be negotiated. Combination of
Media, Fees, Downloads.
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58. Bringing it together
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60. App showcase
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61. From publisher to
platform
Seeking massive growth, but no longer only
broadcasting content on the website
User/partner engagement & contribution on
Journalism
data
software
applications
revenue and ads
Support developers and partners with data and APIs,
need scalability, reliability, speed
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62. Join us!
http://www.guardian.co.uk/open-platform
twitter: @openplatform
@cuica (me)
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