A disrupting way of managing organic search: check which areas of your website Google knows about, and which are active (generate organic visits). Make more precise, more informed decisions.

1. How well does Google know
your website?
www.botify.com
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2. Twitter.com/botify Facebook.com/botify
Annabelle
Product Evangelist
@nabotify
Adrien
CEO
@adrien_men

3. A small team from Paris
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4. With hundreds of clients throughout the world
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5. All types of industries
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6. We created a disrupting way of
managing organic search
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7. Some websites can double their organic traffic using
our methodology
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8. Fact: search engines actually
don't understand your website.
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9. Crawled pages ratio can vary a lot
Website A Website B Website C
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10. Opportunity: your active pages
ratio can grow
Website A Website B Website C
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11. How can you do it?
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12. 1) Explore all pages in the website
structure with a website crawler
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● Follow the same rules as
Googlebot
● Take all the time you need
● Don't stop until you’ve reached
the deepest URL

13. 2) Extract Googlebot queries from web server
logs
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● List all pages explored by
Google over a 30-day period
● Find out which weren't crawled.

14. 3) Extract organic visits from web server logs
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● List which of these pages
received visits through Google
search results
● Find out which didn't.

15. Full picture of your current organic
performance
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16. Identify where your untapped traffic
potential lays
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17. Consider pages for what they are worth
Product category Product details Product reviews Store page
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18. Measure SEO efficiency by type of page
Pages crawled by Google Organic visits
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19. Identify organic search active pages
Find out why others aren't active
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User
ratings
Categories
Editorial
Products
Search
results
Categories
Editorial
Products
Search
results
User
ratings

20. Imagine what you can do with
information, delivered daily
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21. Monitor Googlebot's activity
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22. Control new pages discovered by
Googlebot
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23. Distinguish between valuable and
useless crawl
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24. This methodology should shed a
new light on your website and
complement your current
approach.
We hope you won't look at SEO
the same way.
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25. More info?
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hello@botify.com
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