Business communication involves the transfer of information between parties and people in a business organization. It utilizes various electronic tools for internal communication, including video conferencing, telecommunication, social networking sites, and databases. Video conferencing allows for real-time meetings between remote employees and investors. Telecommunication facilitates the exchange of information over long or short distances through wireless mediums. Social networking sites help businesses communicate with customers, find new customers, monitor their brand, and target audiences. Databases organize large amounts of company data that can be easily accessed and backed up.