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Erg theory

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Erg theory

  1. 1. ERG THEORY A theory of human motivationthat focuses on three groups of needs that form a hierarchy: existence needs relatedness needs growth needs The theory suggests that these needs change their position in the hierarchy as circumstances change.
  2. 2. EXISTENCE NEEDSThis group of needs is concerned with providing the basic requirements for material existence, such as physiological and safety needs.In a work context this need is satisfied by money earned in a job for the purchase of food, shelter, clothing, etc.
  3. 3. RELATEDNESS NEEDS This group of needs focuses on the desire to establish and maintain interpersonal relationships with family, friends, co-workers and employers. Interact with other people, receive public recognition, and feel secure around people. The amount of time most people spend at work this need is normally satisfied to some extent by their relationships with colleagues and managers.
  4. 4. GROWTH NEEDS These needs are about the fulfilment of desires to be creative, productive and to complete meaningful tasks. These needs are all about by personal development. In a work context a persons job, career, or profession can provide a significant satisfaction of growth needs.
  5. 5. CONCLUSION Clayton Alderfer extended andsimplified Maslows Hierarchy into ashorter set of three needs: Existence,Relatedness and Growth (henceERG). Unlike Maslow, he did not seethese as being a hierarchy, but beingmore of a continuum.

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