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Beyond Twitter

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Anne Bartlett-Bragg
Anne Bartlett-Bragg

Presentation from the Headshift and Marketing Elements breakfast - Sydney, 29th July09

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Beyond Twitter: International perspectives and trends in social media (cc) Anne Bartlett-Bragg, Headshift, July 2009
Headshift is Europe's leading enterprise social computing consultancy - and now in Australasia! We have over 7 years' experience in designing, implementing and growing next generation social software solutions. www.headshift.com/projects
What we’re going to cover... • Impact • Trends • Listen • Engage http://www.flickr.com/photos/victoriapeckham/164175205/ Agenda
Impact... They’re tweeting about your product on Twitter. They’re chatting about you on Facebook. They’re searching for you on Google. [ Impact ]
Impact... The old marketing funnel is dead. The top down communication channel has changed - forever. [ Impact ]
These new tools support many forms of participation ★ connects people ★ they rate & review & share ★ tag & re-organise ★ use alerts & subscribe to feeds http://www.flickr.com/photos/victoriapeckham/164175205/ [ Impact ]
Impact... Recommendations from personal acquaintances online are the most trusted forms of advertising. 90% of consumers trust recommendations from people they know 70% trusted opinions online Based on 25,000 internet consumers form 50 countries Nielsen Wire (7th July 2009) [ Impact ]
4,298,046 views 4,298,046 views
Trends... Marketing strategies: In need of a new act? [ Trends ]
Trends... Self-organising communities: Niche - passionate - taking action
Trends... [ Trends ]
Trends... the Twitter effect [ Trends ]
Trends... Brands must socialise with customers. Brands must develop a credible social voice.
Listen: Build a radar... Towards a new relationship with market intelligence • Build a radar • Monitor and aggregate conversations • Discover emerging trends • Divert a crisis - protect your brand [ Listen ]
Listen: Build a radar... [ Listen ]
Don’t just dive in! Think about what you want to achieve... http://www.flickr.com/photos/lucias_clay/2207148004/ [ Engage ]
Engagement Participation Objectives Interaction Time What do you need to think about? http://www.flickr.com/photos/jmsmytaste/90648278/ [ Engage ]
Tips for Implementation 1. Immerse yourself 2. Participate to understand 3. Start small and stay focused 4. Identify your business objectives 5. Define your strategy 6. Choose your tools carefully http://www.flickr.com/photos/villes/696080093 [ Engage ]
Questions Q: What would STOP you from implementing social media? Q: What would be the value to your brand? Q: How do I manage all the comments? annebb@headshift.com

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Beyond Twitter

  • 1. Beyond Twitter: International perspectives and trends in social media (cc) Anne Bartlett-Bragg, Headshift, July 2009
  • 2. Headshift is Europe's leading enterprise social computing consultancy - and now in Australasia! We have over 7 years' experience in designing, implementing and growing next generation social software solutions. www.headshift.com/projects
  • 3. What we’re going to cover... • Impact • Trends • Listen • Engage http://www.flickr.com/photos/victoriapeckham/164175205/ Agenda
  • 4. Impact... They’re tweeting about your product on Twitter. They’re chatting about you on Facebook. They’re searching for you on Google. [ Impact ]
  • 5. Impact... The old marketing funnel is dead. The top down communication channel has changed - forever. [ Impact ]
  • 6. These new tools support many forms of participation ★ connects people ★ they rate & review & share ★ tag & re-organise ★ use alerts & subscribe to feeds http://www.flickr.com/photos/victoriapeckham/164175205/ [ Impact ]
  • 7. Impact... Recommendations from personal acquaintances online are the most trusted forms of advertising. 90% of consumers trust recommendations from people they know 70% trusted opinions online Based on 25,000 internet consumers form 50 countries Nielsen Wire (7th July 2009) [ Impact ]
  • 9. Trends... Marketing strategies: In need of a new act? [ Trends ]
  • 11.
  • 12. Trends... [ Trends ]
  • 13. Trends... the Twitter effect [ Trends ]
  • 14. Trends... Brands must socialise with customers. Brands must develop a credible social voice.
  • 15. Listen: Build a radar... Towards a new relationship with market intelligence • Build a radar • Monitor and aggregate conversations • Discover emerging trends • Divert a crisis - protect your brand [ Listen ]
  • 16. Listen: Build a radar... [ Listen ]
  • 17. Don’t just dive in! Think about what you want to achieve... http://www.flickr.com/photos/lucias_clay/2207148004/ [ Engage ]
  • 18. Engagement Participation Objectives Interaction Time What do you need to think about? http://www.flickr.com/photos/jmsmytaste/90648278/ [ Engage ]
  • 19. Tips for Implementation 1. Immerse yourself 2. Participate to understand 3. Start small and stay focused 4. Identify your business objectives 5. Define your strategy 6. Choose your tools carefully http://www.flickr.com/photos/villes/696080093 [ Engage ]
  • 20. Questions Q: What would STOP you from implementing social media? Q: What would be the value to your brand? Q: How do I manage all the comments? annebb@headshift.com