Millennials are finally entering the real-estate market. How should professionals in real-estate, mortgage lending and home insurance approach this distinct cohort of home buyers?

1. For The Chicago Title Company
May 2015
By Anne Boysen

2. Millennials overtake Boomers

4. Generational Role Reversal
More than 50% of people under 35 said they have financial goals,
compared with 38% of those over the age of 35. What happened to
“young and reckless”?
(iQuantify 2015)

5. They do their research

6. Never trust anyone over 30
Skeptical to institutions

7. #1. Build Trust!
Can you make the world my oyster again?

9. #3. Customize!
• Single parents
• Cohabitating families
• Multigenerational
households
• Multifamily with common
outdoor areas
• MIL-suites or AirBnB friendly
Living arrangements as diverse as the population

10. #4. Give back!
• 75% of Millennials say it’s important big
companies give back to society than just focus
on profit.
• Millennials are more likely to do business with
brands that support their local communities
(Dan Schwabel’s survey 2015)

11. Aha!
• The way to win Millennials’ trust is in being
good!
• Maybe spend the advertising budget on
charitable goals
instead?
• And help them
restore the hope
that the world
can be an oyster
again

12. Thank You!
To learn more please visit
Afterthemillennials.com
@aftermillennial
512-568-4941