The circular economy framework provides endless opportunities for businesses, cities and societies as a whole. Regardless of this abundance available to us, we are still quite far from an economy that is based on circular thinking. Could it be that our own mindset is one of the biggest hurdles to overcome? What needs to change so that we could reap all the known as well as still unknown benefits of the circular economy?

1. Changing mindset in the circular economy
Circular Design Forum Berlin
14th June 2018
anneraudaskoski
EthicaFinland

2. Your mindset is the sum of your knowledge, including beliefs and
thoughts about the world and yourself in it. It is your filter for
information you get in and put out. So it determines how you
receive and react information.
- Myrko Thum

3. Circular economy is
a resource wise
economic model
that is restorative
and regenerative by
nature. It operates
within the
planetary
boundaries.
Materials cycle
endlessly within
technical and
biological loops in
society. Materials
are safe & non-
toxic.
Value of products,
components and
materials is
maintained and
increased through
refinement.
All energy is
renewable and is
used efficiently.
Solutions are
systemic and based
on designing life
cycles, ecosystems
and multiple
purposes.
Equal distribution of
resources and well-
being is in the heart of
the circular economy.
The key principles of the
Circular Economy

4. Circular economy is a
resource wise economic
model that is restorative
and regenerative by
nature. It operates within
the planetary boundaries.

5. GROWTH
& WELL-BEING
TAKE-MAKE-WASTE
RAW MATERIALS
& RESOURCES
RAW MATERIALS
& RESOURCES
GOLDEN
OPPORTUNITY
FOR RE-DESIGN

6. BUSINESS MODEL
DESIGN
CUSTOMER
EXPERIENCE
Adapted from TU Delft
SYSTEMS
THINKING
HUMAN BEING
TECHNOLOGY
NATURE
CIRCULAR DESIGN
APPROACH

7. OLD
HUMAN BEING / NATURE
MACHINE / FEELING
LOCAL / GLOBAL
BUSINESS /ALTRUISM
PAST / FUTURE
SLOW / FAST
NEW
HUMAN BEING + NATURE
MACHINE + FEELING
LOCAL + GLOBAL
BUSINESS + ALTRUISM
PAST + FUTURE
SLOW + FAST

9. Interface believes we can create a climate fit for life with the right mindset and the right
plan. One of the biggest barriers to driving change is our inability to imagine how we get
there. We need new ideas and approaches. We need a plan. At Interface, we're optimistic
and we've started on a path toward change with the Climate Take Back plan.

11. 1. CHANGE IN MINDSET
FROM
SUSTAINABILITY VS. ECONOMY
TO
ECONOMY OF ABUNDANCE
…IF WE HAVE A CIRCULAR VISION

12. Circular economy is
a resource wise
economic model
that is restorative
and regenerative by
nature. It operates
within the
planetary
boundaries.
Materials cycle
endlessly within
technical and
biological loops in
society. Materials
are safe & non-
toxic.
Value of products,
components and
materials is
maintained and
increased through
refinement.
All energy is
renewable and is
used efficiently.
Solutions are
systemic and based
on designing life
cycles, ecosystems
and multiple
purposes.
Equal distribution of
resources and well-
being is in the heart of
the circular economy.
The key principles of the
Circular Economy

13. Solutions are systemic and based on
designing life cycles, ecosystems and
multiple purposes.
Solutions are systemic
and based on
designing life cycles,
ecosystems and
multiple purposes.

14. RELOOPING FASHION: THE FUTURE OF TEXTILE INDUSTRY

15. UNIQUE CIRCULAR DISTRICT CONCEPT
HIEDANRANTA, CITY OF TAMPERE
1
2
3
CITIES NOW: LAND AREA 3%
75% RESOURCES
50% WASTE
60-80% GHG EMISSIONS
IN THE FUTURE:
HOW CAN WE DESIGN CITIES TO
BECOME RESTORATIVE AND
REGENERATIVE?
AMBITIOUS SOLUTIONS
VALUE MAXIMISING CLOSED LOOPS
TRANSPARENCY AND COLLABORATION

16. Stakeholder map of actors in
biomimicry or bio related fields
in the Nordics and in the EU
• Around 100 organisations & 100
actors from Nordic countries
• 40 organisations/professionals
from other European countries
• Over 50% located in Sweden

17. WHAT IS BIOMIMICRY?
3.8 BILLION YEARS OF
NATURE’S R&D

18. BIOMIMICRY TAKES INSPIRATION FROM
NATURE TO DEVELOP SUSTAINABLE
SOLUTIONS TO MANY DESIGN
CHALLENGES THAT OUR CIVILIZATION IS
GRAPPLING WITH ON A DAILY BASIS.

19. FORM FOLLOWS
-NOT FUNCTION -
PROCESSES
– Architect Mick Pearce

20. 2. CHANGE IN MINDSET
FROM MINIMISING NEGATIVE
ENVIRONMENTAL HARM
TO DESIGNING PLANET POSITIVE
SOLUTIONS

21. Circular economy is
a resource wise
economic model
that is restorative
and regenerative by
nature. It operates
within the
planetary
boundaries.
Materials cycle
endlessly within
technical and
biological loops in
society. Materials
are safe & non-
toxic.
Value of products,
components and
materials is
maintained and
increased through
refinement.
All energy is
renewable and is
used efficiently.
Solutions are
systemic and based
on designing life
cycles, ecosystems
and multiple
purposes.
Equal distribution of
resources and well-
being is in the heart of
the circular economy.
The key principles of the
Circular Economy

22. Solutions are systemic and based on
designing life cycles, ecosystems and
multiple purposes.
Equal distribution of
resources and well-
being is in the heart of
the circular economy.

23. HUMAN CENTRED CIRCULAR ECONOMY 2.0
By Alexandre Lemille

24. HUMAN CENTRED
CIRCULAR ECONOMY 2.0
By Alexandre Lemille

26. 3. CHANGE IN MINDSET
CIRCULAR ECONOMY IS NOT JUST
ABOUT BIO- AND TECHNO CYCLES
IT’S ABOUT ALL OF US

27. Thank you!
anneraudaskoski
EthicaFinland