For a project for Hyper Island and Greenpeae, we were asked to create a concept that offers an alternative to Greenpeace's petition activity at festivals. This is the presentation of our final pitch.

1. KOTKA
Anneke van Woerden
Eva Schouten
Marcel Hadderingh
Tsvetelina Obretenova

2. Creating extended interactions with the
public at festivals in The Netherlands
Brief

3. Ambitions
• Inspire new ways of seeing,
acting & being
• Create empathy
• Scalable & Mobile

4. Ambitions
• Inspire new ways of seeing,
acting & being
• Create empathy
• Scalable & Mobile
How might we… bring global
issues close to home?

5. How might we… bring awareness?

6. How might we… connect
Greenpeace & potential
supporters?

7. How might we… bring global
issues close to home?
Meet Ilse. She is 28, very easy
going, open-minded & energetic.
Ilse is currently having fun with her
friends at the Hemeltjelief festival.

8. While walking around and
exploring the festival, Ilse notices a
stand she hasn’t seen before

9. In the tent Ilse sees a silent-disco-
like environment. She is very
intrigued and goes to try out the
experience with her friends.

10. At the stand Ilse receives Google
Cardboard (virtual reality) glasses.
She scans the QR code printed on
it and downloads the experience
on her phone.

11. Ilse puts her phone in the
Cardboard, puts the headphones
on and presses play.

12. prototype

13. The experience is an interactive
game that tells the story of an Inuit
who experiences environmental
change near his home.

14. After playing the game Ilse feels
empathy for what is happening so
far away from her. She is inspired
to do something about it but
doesn’t know what.

15. Ilse loved the experience and
wants to share it with her friends at
home. She notices that she can
buy the Google Cardboard on the
spot and part of the profits go to
the global issue she just
experienced.

16. Ilse buys the glasses and on the
way out the person at the stand
tells her that she can start using
them right away. There is a 360
life stream and she can see what
happens behind the scenes at the
festival. All Ilse needs to do is sign
up with her email.

17. #polarshare
At home Ilse films her little sister in
the experience and shares it on
social media.

18. Where is Greenpeace?

19. Where is Greenpeace?
“What if Greenpeace could
have really nice campaign
that doesn't have their
label on it but if the content
is really good….?”
“If you present it in a kind of
a Greenpeace stand then
that also puts people off.”
* all quotes are derived from our research

20. Why game?

21. Why game?
“Why don’t you make it a
game?”
“So, there should be some
kind of a game element in
there, because this is not
really reusable.”
* all quotes are derived from our research

22. Buying GC & donating?

23. Buying GC & donating?
“I’d love to have something
tangible afterwards?”
“if you donate, with like
along…” with the buying?
“definitely more tempting”
* all quotes are derived from our research
“Well that’s an extra
motivation”
“That would enhance the
donation factor”
“OMG of course! Then I’d
pay 20 euros!”

24. How the hell are we
going to make a
game!?

25. • Game development
• Outsourcing
• Google Cardboard
Collaborate with…

26. #polarshare
Taking a global issue home