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Curriculum Vitae: Annemarie Gustava Marx
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CURRICULUM VITAE
Annemarie Gustava Marx
I am a Marketing & Communications Specialist with more than 15 years’ experience
in the field with a passion for strategy, projects, publications and digital
communication technology.
I am currently the Communication Specialist at the North West Development
Corporation (NWDC), the investment promotion/economic development agency for
the North West Province, where I am responsible for its communication strategy,
stakeholder communications, media relations and all the company’s digital and
social media platforms, which I have developed since taking office in 2012.
Before joining NWDC I managed the Communication Department at Impala Platinum
where I was responsible for internal and group communication. I reported directly to
both the Operational HR Executive and Implats’ Investor Relations Department,
situated at Implats’ Head Office in Illovo.
Personal information
ID number: 7609190127085
Postal Address: PO Box 20557, Proteapark, 0305
Residential: 20 Enkeldoring Ave, Proteapark, Rustenburg
Contact numbers: 014 594 2570 (work)
082 878 2559 (cell)
Email address: annemarie.marx@gmail.com;
Twitter handle: @Annemarie_Marx
Linked-in profile: Annemarie Bütow-Marx
Languages: Afrikaans, English, German, basic Setswana
Professional member: IABC – International Association of Business
Communicators
Experience (Career)
Communication Specialist
Employer: NWDC
April 2012 - present
Responsible to develop and manage the external Communication and PR function
of the organisation which includes stakeholder relations, external channels such as

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Curriculum Vitae: Annemarie Gustava Marx
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the company website (www.nwdc.co.za), e-newsletter, social media platforms and
media relations. See my on-line work live here:
 http://nwdc.co.za/
 https://web.facebook.com/NWDC001/
 https://twitter.com/Invest_NWDC
Communication Manager (Senior HR Officer)
Employer: Impala Platinum
August 2009 – March 2012
I was involved in the development and was responsible for the execution of the
communication strategy, aligning communication to the Implats business objectives. I
was responsible for managing the internal communication function, which includes
the communication department with numerous channels and staff.
Key responsibilities:
 Align the corporate communication strategy, message content and channels
to the needs of the operational audience and the Implats business strategy.
 Inform and develop the internal communication strategy and internal
communication plan and campaigns.
 Be an advisor to senior management on internal communication issues.
 Develop effective methods of two-way communication, ensuring messages
that are effective, credible and understood by internal stakeholders
 Manage internal communication channels such as Briefing Group System and
ITV (Impala television), ensuring a high standard of content and effectiveness
 Maintain a relevant and effective issue tracking model which identifies
pertinent communication issues and advises on appropriate interventions to
address these
 Measure the impact and effectiveness of internal operational
communications through communication audits, research projects, spot
surveys, forums and focus groups
 Empower line management to become communicative leaders and take
ownership of communication in their areas
 Manage the internal communication function by overseeing and developing
its staff and communication activities and ensuring that a high standard of
work is maintained

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Curriculum Vitae: Annemarie Gustava Marx
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Communication Officer: Processing
Employer: Impala Platinum, Rustenburg operations
2004 to 2009
I was the assigned Communication Officer for Impala’s Mineral Processing Division,
responsible for all the communication needs of the division. Apart from maintaining
the division’s communication channels, I also developed a Vision & Values
campaign, a Walk the Talk drive for management and assisted in the annual World
Aids Day event.
Communication Officer : Services
Employer: Impala Platinum, Rustenburg operations
2001 to 2004
I was the assigned Communication Officer for all the Services departments at
Impala’s Rustenburg Operations. Key responsibilities included preparing articles for
the Team Spirit (in-house magazine), servicing the communication needs of these
departments and conducting research projects. During this time I modernised
Impala’s Briefing Group system from a paper-based to an electronic system.
Account Executive
Employer: Arcay Corporate Communications, Johannesburg
2001
Arcay is a corporate and financial communication consultancy. The team I was in
developed and executed communication and media campaigns for clients such as
the Department of Health (Food Fortification Programme), The Bill and Melinda Gates
Foundation, Roll-back Malaria and Pharmaceutical firms Janssen Cilag (two clinical
trials) and Pfizer.
Lecturer
Employer: North West University (formerly Potchefstroom University for CHE )
1999-2000
I was a lecturer in Art History to first, second and third year communication and
graphic design students.

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Curriculum Vitae: Annemarie Gustava Marx
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Qualifications
Academic qualifications
 Senior Certificate / Matric (1994)
o Institution: Potchefstroom Gimnasium (est. 1907)
o A symbol average
o Five Distinctions: Afrikaans, English, German, Setswana and Biology
 B.BK Degree. Baccalaureus Business Communication (1998)
o Institution: North-West University (formerly PU for CHE)
o Obtained with distinction
o Majors included: Corporate Communication (received merit award), Public
Relations and Marketing, Research Methodology (received merit award),
Journalism, Film Theory and Criticism (received best student award), English,
Setswana, History of Art.
 Honours Degree: English (1999)
o Institution: North-West University (formerly PU for CHE)
o Obtained with distinction
 Masters Degree. Magister Artium (2002)
o Institution: North-West University (formerly PU for CHE)
o Obtained with distinction
o Master’s Dissertation: “The use of partnerships as a tactic in the successful
marketing of art museums and galleries in South Africa”
 Programme Certificate. International Women’s University (2000)
o Institution: Internationalen Frauenuniversität , Hamburg, Germany
o Three-month project work and research to co-incide with 2000 world expo
o Part of project team Information, researching virtual communities
(beginnings of social media)
 Course in Marketing Research (2004)
o Institution: UNISA - Bureau for Market Research
o Obtained with distinction

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Curriculum Vitae: Annemarie Gustava Marx
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 Programme in Business Communication (2005)
o Institution: UNISA – Centre for Business Management
o Obtained with distinction
 Corel Draw X3 Course (2010)
o Institution: INTEC
 Short Course in Social Media Management (2016)
o Institution: UCT in partnership with GetSmarter
Short courses, conferences, workshops & memberships
 Employee Publications Workshop (Wordsmithing Services)
 Employee & Corporate Communications Conference (Institute: International
Research)
 Internal Communications Seminar (Knowledge Resources)
 Internal Branding Seminar (Knowledge Resources)
 Internal Communications Seminar (Knowledge Resources)
 Key Elements of Successful Newsletters - creating in-house publications (BizTech)
 Conducting Communication Audits (Public Relations Institute of SA)
 Engaging a 40 000 strong workforce in support of a new strategy (IABC)
 Social Media Marketing Conference (Corptrain)
 The BRICS Economic Outlook in South Africa (MillaSA)
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 Member of the IABC (International Association of Business Communicators)
 Member of Golden Key International Honour Society
o Collegiate honour society, recognising outstanding academic achievement.
Membership is by invitation only.
o Member since 2002
Other exposure/projects
Established Digital video broadcasting platform
Managed a project in 2011 whereby a comprehensive digital video networking
system, today called Impala Television, was installed and implemented at 30+
locations across the Impala Operations.

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Curriculum Vitae: Annemarie Gustava Marx
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Relieving
Relieved as HR Superintendent: Transformation & Employment Equity
Third Wave project
Part of Third Wave project team that reconstructed Impala’s efficiency together with
Monitor consultants.
Some Communication campaigns, events & research I was involved in:
A mine-wide communication audit (2011), Bok Days (for run-up to 2011 Rugby World
Cup), Soccer Fridays (during 2010 FIFA World Cup), Thusano campaign (IWPF crisis
comms), Potjie roll-out, Amaching-ching bonus, Skills Development Audit, IMS audit,
Hostels & Housing research, CEO With Pride Road Shows, Annual team building
Challenges, Annual Long Service Banquets.
Interests and hobbies
Sport: Open water swimming (Impala team for Platinum and Midmar mile) &
trail running
Culture: Theatre productions, photography, visual arts, choral music, playing
the guitar
References
1. Hantie Hoogkamer, General Manager: Research & Development, NWDC
014 594 2570 / 082 447 9640
2. Bafana Mabale, Manager: Risk, NWDC
018 381 3663 / 082 891 6430
3. Muhammed Patel, Manager ER and Legal Consulting, Impala Platinum.
014 569 6535 / 082 595 6911
4. Paul Dunne, Executive Director, Impala Platinum.
014 569 6653