The document contains 10 questions from a marketer seeking feedback on an advertisement idea for a beauty or perfume product targeted at young female adults aged 15 to 28. The questions ask for opinions on appropriate targeting, how to improve the idea, whether it fits with current advertising stereotypes, suitable promotion channels, and how it may be received alongside other current ads.
1. Question Answer
1) What do you like most about my advert
Idea?
2) Do you think it is appropriate to market
my advert at young female adults
around the age of 15 – 28 years of age?
3) What do you think could be improved to
make my advert better?
4) Do you think my idea for an advert fulfils
the stereotypes of advertisements out
today?
5) Where would you expect to see my
advertisement? TV (what specific
channels) Radio, Internet.
6) What kind of song do you expect to hear
when you think of my advert? Slow,
upbeat music?
7) Do you prefer to watch ‘typical’ perfume
advertisements that glamourize
everything or an advert that is different
bold and unique?
2. 8) From the information given from my
idea do you think people will be able to
tell that I’m advertising a beauty
product, or perfume in particular?
9) Do you think that my advert would work
well alongside other adverts out today?
10) How do you think I could promote my
advert?
