1. What is it for?
What is the purpose of advertising production on TV?
- History
Quality Logo Products reports, "The very first television ad appeared on
July 1, 1941 during a baseball game on a local New York channel. The 10-
second ad advertised Bulova watches and cost a mere four dollars."
- Types
In 1978, Donald Gunn, creative director for the Leo Burnett
advertising agency, categorized ads into 12 types that hold true
today. They include the demo, the problem, symbolize the
problem, symbolize the benefit, comparison, exemplary story,
benefit causes story, testimonial, ongoing character or celebrity,
associated user imagery, unique personality property and finally
parody or borrowed format.
A commercial advertisement on televisions is a span of television
programming produced and paid for by an organization, which conveys a
message, typically to market a product or service. Advertising revenue
provides a significant portion of the funding for most privately
owned television networks. The vast majority of television advertisements
today consist of brief advertising spots, ranging in length from a few seconds to
several minutes (as well as program-length infomercials). Advertisements of
this sort have been used to promote a wide variety of goods, services and
ideas since the dawn of television.
The purpose of advertising a product is to spread the word. Make people
aware of the product but to also persuasively draw the attention to the
wonders of the product and the memorable advertisement itself.
Television ads reach targeted audiences in an effort to sell consumers
products. Creative, imaginative and engaging ads inspire, excite, convey
information and generate brand loyalty. Ads personalize the relationship

2. between a business and a consumer.
The impact advertisements have on people
Through the use of filming and editing techniques TV adverts are undeniably
influential! Some adverts have more of an impact on people than others this
can because of the strong narrative, music, characters, product, duration etc.
By having a strong narrative people are more likely to watch for longer as it’s
intriguing exciting.
Music plays an enormous part of advertisements, I think that music can make
or break the advert. Using popular mainstream music can be entertaining for
the young generation and that may be why they might like the advert so
much?!
Music sets the tone and setting of an advert but also how they want the
audience to feel. Many perfume advertisements (for women) have soft gentle
music making the product portray as a peaceful gentle product, which will then
make the female audience feel ‘feminine’.
Whereas football advertisements have an aggressive rock song used, the
connotations of this are the football chants most men sing at football matches.
The rock n’ roll theme song goes better than what a soft delicate strings song
would go.
Not only does the music play a big part in the advertising world but people/
characters. Someone who is seen as an inspiration such as a pop star / actor
could persuade the audience to buy whatever product. A famous person has so
much power that they can influence others to buy the company’s product.
However the mis leading message with this is that some people presume that
if you buy this product you will start to feel/look like that celebrity.
It’s unrealistic but people buy into that advertisement more than just any
ordinary model/ actor.

3. Length of a product- if the length of a product is too long people will switch off
not pay attention and will most probably be bored not only will that waste the
companies money but it won’t be memorable to the audience but on the other
hand an extremely short advert will not provide enough time to present all the
info about the product and enough time for the audience to store the
information too before the next advert/programme starts.
The product must be shown as it’s best in the advert or otherwise people will
see the product and company as un trustworthy and un reliable.
Popularity
If the advert is successful and entertaining it will have more of an effect on
people. People will spread the word either by word or via internet (facebook,
twitter, youtube) and the fan base will grow increasing the fan base.
Comedy used in an advert can be effective as people will refer the advert to
being ‘funny’.
These are a few of some adverts that have had an impact on me;

4. United Kingdom
In the UK, the British Broadcasting Corporation is funded by a licence fee and
does not screen adverts apart from the promotion of its own future
programming (either 'coming soon' or the day's later programming features).
On the commercial channels, the amount of airtime allowed by the UK
broadcasting regulator Ofcom for advertising is an overall average of 7 minutes
per hour, with limits of 12 minutes for any particular clock hour (8 minutes per
hour between 6pm and 11pm). With 42-minute American exports to Britain,
such as Lost, being given a one hour slot, nearly one third of the slot is taken
up by adverts or trailers for other programs. Live imported television programs
such as WWE Raw show promotional material that is shown in place of U.S.
advert breaks. Infomercials (known as "admags") were originally a feature of
the regional commercial ITV stations from launch in 1955 but were banned in
1963.
The first advert to be shown in the UK was an advert for S.R. Toothpaste on
September 22, 1955 on the ITV network (its first day).[18]
On 1 July 2000, TV broadcasters began requiring commercials to be delivered
to them in widescreen, an event referred to as C-Day in industry promotion of
the change.
In 2008, Ofcom announced a Review of television advertising and teleshopping
regulation, with a view to possibly changing their code, Rules on the Amount
and Distribution of Advertising (RADA), which regulates the duration,
frequency and restriction of adverts on television.