Intersection 2018 - Enterprise maps to navigate complexity
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Closing Key Note on the Intersection 2018 Conference in Prague. How to map enterprises to navigate and tackle complexity
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Intersection 2018 - Enterprise maps to navigate complexity
- 1. Enterprise Maps to Navigate Complexity THE MILKY WAY Overcome the enterprise inertia. Enable better decision-making by combining information in a shared view A true anchor model Cecilia Nordén Annika Klyver
- 2. EXECUTION IS THE ONLY STRATEGY THAT THE CONSUMER SEES
- 3. Models…
- 4. Models…
- 5. Models…
- 6. Models…
- 7. We live in a world of models...
- 16. Risk for misconception due to different mental models.
- 17. Risk for misconception due to different mental pictures, what are we really talking about?
- 18. Other mental models I come from Fiumicino near Rome in Italy.
- 19. No one in the room starts to think of any of these models…
- 20. Stockholm Tallinn Helsingfors Oslo Köpenhamn London Dublin Reykjavik Riga Vilnius WarszawaBerlin Minsk Kijev Moskva Valletta Lissabon Madrid Andorra-la-Vella Rom Vatikanstaten Bern Paris Bryssel Amsterdam Luxembourg Vaduz Ljubljana Zagreb Sarajevo Aten Sofia Belgrad Bukarest Chisinau Budapest Bratislava Prag I s r a e l J o r d a n i e n M a l t a L i b a n o n C y p e r n Tu n i s i e nA l g e r i e tM a r o c k o S y r i e n I r a k G r e k l a n d M a k e d o n i e n A l b a n i e n A n d o r r a I r a n A z e r b a j d z j a n S a n M a r i n o M o n a c o B u l g a r i e n P o r t u g a l Tu r k i e t A r m e n i e nS e r b i e n A z e r b a j d z j a nK r o a t i e n G e o r g i e n S p a n i e n I t a l i e n S c h w e i z U n g e r n R u m ä n i e n Ö s t e r r i k e M o l d a v i e n S l o v a k i e n L u x e m b u r g T j e c k i e n F r a n k r i k e B e l g i e n U k r a i n a N e d e r l ä n d e r n a P o l e nTy s k l a n d L i t a u e n V i t r y s s l a n d K a z a k s t a n I r l a n d D a n m a r k L e t t l a n d E s t l a n d S v e r i g e F i n l a n d I s l a n d N o r g e R y s s l a n d F ä r ö a r n a S t o r b r i t a n n i e n K o s o v o M o n t e n e g r o Stockholm Tallinn Helsingfors Oslo Köpenhamn London Dublin Reykjavik Riga Vilnius WarszawaBerlin Minsk Kijev Moskva Valletta Lissabon Madrid Andorra-la-Vella Rom Vatikanstaten Bern Paris Bryssel Amsterdam Luxembourg Vaduz Ljubljana Zagreb Sarajevo Aten Sofia Belgrad Bukarest Chisinau Budapest Bratislava Prag I s r a e l J o r d a n i e n M a l t a L i b a n o n C y p e r n Tu n i s i e nA l g e r i e tM a r o c k o S y r i e n I r a k G r e k l a n d M a k e d o n i e n A l b a n i e n A n d o r r a I r a n A z e r b a j d z j a n S a n M a r i n o M o n a c o B u l g a r i e n P o r t u g a l Tu r k i e t A r m e n i e nS e r b i e n A z e r b a j d z j a nK r o a t i e n G e o r g i e n S p a n i e n I t a l i e n S c h w e i z U n g e r n R u m ä n i e n Ö s t e r r i k e M o l d a v i e n S l o v a k i e n L u x e m b u r g T j e c k i e n F r a n k r i k e B e l g i e n U k r a i n a N e d e r l ä n d e r n a P o l e nTy s k l a n d L i t a u e n V i t r y s s l a n d K a z a k s t a n I r l a n d D a n m a r k L e t t l a n d E s t l a n d S v e r i g e F i n l a n d I s l a n d N o r g e R y s s l a n d F ä r ö a r n a S t o r b r i t a n n i e n K o s o v o M o n t e n e g r o Stockholm Tallinn Helsingfors Oslo Köpenhamn London Dublin Reykjavik Riga Vilnius WarszawaBerlin Minsk Kijev Moskva Valletta Lissabon Madrid Andorra-la-Vella Rom Vatikanstaten Bern Paris Bryssel Amsterdam Luxembourg Vaduz Ljubljana Zagreb Sarajevo Aten Sofia Belgrad Bukarest Chisinau Budapest Bratislava Prag I s r a e l J o r d a n i e n M a l t a L i b a n o n C y p e r n Tu n i s i e nA l g e r i e tM a r o c k o S y r i e n I r a k G r e k l a n d M a k e d o n i e n A l b a n i e n A n d o r r a I r a n A z e r b a j d z j a n S a n M a r i n o M o n a c o B u l g a r i e n P o r t u g a l Tu r k i e t A r m e n i e nS e r b i e n A z e r b a j d z j a nK r o a t i e n G e o r g i e n S p a n i e n I t a l i e n S c h w e i z U n g e r n R u m ä n i e n Ö s t e r r i k e M o l d a v i e n S l o v a k i e n L u x e m b u r g T j e c k i e n F r a n k r i k e B e l g i e n U k r a i n a N e d e r l ä n d e r n a P o l e nTy s k l a n d L i t a u e n V i t r y s s l a n d K a z a k s t a n I r l a n d D a n m a r k L e t t l a n d E s t l a n d S v e r i g e F i n l a n d I s l a n d N o r g e R y s s l a n d F ä r ö a r n a S t o r b r i t a n n i e n K o s o v o M o n t e n e g r o Stockholm Tallinn Helsingfors Oslo Köpenhamn London Dublin Reykjavik Riga Vilnius WarszawaBerlin Minsk Kijev Moskva Valletta Lissabon Madrid Andorra-la-Vella Rom Vatikanstaten Bern Paris Bryssel Amsterdam Luxembourg Vaduz Ljubljana Zagreb Sarajevo Aten Sofia Belgrad Bukarest Chisinau Budapest Bratislava Prag I s r a e l J o r d a n i e n M a l t a L i b a n o n C y p e r n Tu n i s i e nA l g e r i e tM a r o c k o S y r i e n I r a k G r e k l a n d M a k e d o n i e n A l b a n i e n A n d o r r a I r a n A z e r b a j d z j a n S a n M a r i n o M o n a c o B u l g a r i e n P o r t u g a l Tu r k i e t A r m e n i e nS e r b i e n A z e r b a j d z j a nK r o a t i e n G e o r g i e n S p a n i e n I t a l i e n S c h w e i z U n g e r n R u m ä n i e n Ö s t e r r i k e M o l d a v i e n S l o v a k i e n L u x e m b u r g T j e c k i e n F r a n k r i k e B e l g i e n U k r a i n a N e d e r l ä n d e r n a P o l e nTy s k l a n d L i t a u e n V i t r y s s l a n d K a z a k s t a n I r l a n d D a n m a r k L e t t l a n d E s t l a n d S v e r i g e F i n l a n d I s l a n d N o r g e R y s s l a n d F ä r ö a r n a S t o r b r i t a n n i e n K o s o v o M o n t e n e g r o All start from one and the same model
- 21. The map of Europe MALTA GREECE MACEDONIA ALB. ANDORRA SAN MARINOMONACO BULGARIAPORTUGAL BOSNIA A. H. CROATIA SLOVENIA SPAIN ITALY SWITZERLAND HUNGARY ROMANIA SERBIA AUSTRIA MOLDOVA SLOVAKIA LUXEMBOURG CZECH REP. FRANCE BELGIUM UKRAINE NETHER- LANDS POLAND GERMANY BELARUS KAZAKHSTAN IRELAND DENMARK LATVIA ESTONIA ICELAND FAROE ISLANDS UNITED KINGDOM SWEDEN NORWAY FINLAND RUSSIAN FEDERATION LITHUANIA (RUS.) MONTEN. KOSOVO
- 22. MALTA GREECE MACEDONIA ALB. ANDORRA SAN MARINOMONACO BULGARIAPORTUGAL BOSNIA A. H. CROATIA SLOVENIA SPAIN ITALY SWITZERLAND HUNGARY ROMANIA SERBIA AUSTRIA MOLDOVA SLOVAKIA LUXEMBOURG CZECH REP. FRANCE BELGIUM UKRAINE NETHER- LANDS POLAND GERMANY BELARUS KAZAKHSTAN IRELAND DENMARK LATVIA ESTONIA ICELAND FAROE ISLANDS UNITED KINGDOM SWEDEN NORWAY FINLAND RUSSIAN FEDERATION LITHUANIA (RUS.) MONTEN. KOSOVO The map of Europe Not here!
- 26. All start from one and the same model MALTA GREECE MACEDONIA ALB. ANDORRA SAN MARINOMONACO BULGARIAPORTUGAL BOSNIA A. H. CROATIA SLOVENIA SPAIN ITALY SWITZERLAND HUNGARY ROMANIA SERBIA AUSTRIA MOLDOVA SLOVAKIA LUXEMBOURG CZECH REP. FRANCE BELGIUM UKRAINE NETHER- LANDS POLAND GERMANY BELARUS KAZAKHSTAN IRELAND DENMARK LATVIA ESTONIA ICELAND FAROE ISLANDS UNITED KINGDOM SWEDEN NORWAY FINLAND RUSSIAN FEDERATION LITHUANIA (RUS.) MONTEN. KOSOVO
- 27. Benefits of a map
- 28. Can we create a shared map of our enterprise?
- 29. Identify and visualise the value flow
- 30. Identify and visualise the value flow
- 31. Identify and visualise the value flow
- 32. Identify and visualise the value flow
- 33. Identify and visualise the value flow
- 34. Strategic planning Portfolio planning Design courses Contracting & introduction of teachers Market Deliver lessons Follow up Sales Student support Campaign Payment management Course administration
- 35. What is done?
- 36. IT Systems?
- 37. Information?
- 39. Result: Design courses Marketing and Sales Strategic planning and development
- 40. So what...?
- 42. Account Payable Supplier Invoice Matching Customer Analytics BedBank Price Calculation Supplier/Customer bank payment Enterprise Reporting Customer fullfilment communication FlightHandling Yield Management Campaigns & Ospec Yield Sales & Cost FollowUp Supplier Delivery Plan Overseas Staff Plan Transfer ProductDefine Production Plan Plan Flight ProductPlan Accommodation ProductPlan Event Product Reservation Management Supplier Gateway Customer Information Flight Cost Calculation DestinationCusto merCommunicatio n(GOL) Manage Product Geography Duty Office Ilog Destination Customer Service (guide interaction) Package Price Calculation Flight Price Calculation Accommodation & Transport Distrubution Customer Contact Center Product Content Management Search & Configure Product Inventory Loading (PIL) WEB Content Central Reservation Productify Flight Product Web Booking Events Booking/Inventory Management Productify Excursion Product Campaing Management Staffing and HR Supplier Cost Caclulation Bed Optimization Inventory Mgm Accommodation Price Calculation Accommodation Cost Calulation Productify Accommodation Product Accommodation Contract Managment Resort Configuration Productify Predifined Packages Atlas Excursion Catmaker //ENOK OLE Cache Payment Order Control Invoice Control Period Accommodation Contract Intuition Product Room Type Room Type Facility Inventory Room Type (Room Group) Charter PackageReservation Inventory Flight Seat Customer Management LIME CRM Campaign Accommondation Product Configuration Target Capacity Cyrus Productify Transfer Product APC APC – Cost Calcule (risk) Accommodation Contract and APC info Supplier Room Type Sales Period Capacity and Product mix Plan ProductRefInf Cross Reference Service XRS Central Reservation System (CRS) EventProduct with Prices Customer Reservations Excursions Bookings Reservation Fullfillment Inventory & Availibility Flight Contract Managment Reservations (PNL) Adobe InDesign EMaps Web Payments WEB TEMA EpiServer6 TPG – Geography Module Flight Contracts Hybris PIM Load Factor Occupancy Booking speed Facit- Cost Module Price Change Customer Data Mart Cust Info New details: Customer Analytics Tools added eel free to add details or correct the overview. Or talk to Daniel Lundgren, daniel.lundgren@fritidsresor.se or Annika Klyver, nnika.klyver@fritidsresor.se A digital version? Legacy Adapter MATIF Product Facts Product Fact On site Operation (Backoffice) Facts Tarantella Code List TUI Web Bookning Blue Sites EpiServer4 Blue Sites EpiServer7 Product Facts Product Content Accounts Receivable Reservations & Customers Active Directory Res Admin Accounts Recivable Customers Reservation Info Evaluation Info PAR (BizNode) New Customers Customer Address Claim Mgmt (QDC) Customer Feedback CSQ TIMS (GOL) Accommondation Product Flight Product Event Product Transfer Product Passenger Concept Resort Destination Actual Reservations +MLC Avaya Actual Reservation Actual Unspecified beläggning / Reservation Actual Reservation RUFI IBM Marketing Cloud Selected Customers Acommodation Product Configuration GeoConf Ancillary (add-ons) Daprecy Questionnare CSQ Mesurement Cust Questinare Claim Actual Reservations Scarlett Contempus Tele Opti Web Payments New APC + EnokID APC Customer Windows Min resa Weather Service Web Tips Offers (LMS) Geographic WS Currency Service Price change Current Price Reservations Unspecified Beläggning Cost /Reservation Reinbursement & Giftcards PAX Port Central Accounting STDK Supplier Interaction IBM CAMPAIGN Search Result Customer Payment Hotel Inventory Flight Information Payroll Invoice handeling/ Scanning Received Invoices Calculated Accomodation Costs Pre- payments ER Hyperion TORA NarrCustomer Payment Aditro Itella Discover Oracle GL Oracle AP TWIN PF11/ Beta LIME Claims LIME - Changes Biz Wizard HR+ Bavel ?? ?? ADRA ?? OCM SEB Web page BG Com Basware Banking Average Priced Package Based Priced Package Reservation & Customers Online Inventory Calculated Room Type Calculated Flight Seat Customer C3 syst- emet Acc. Trans. Accounted Transcations CAR Customer Payment Store bookings Web CRS ?? ?? Supplier Payment RecievedPayments Transfer Contract Managment Transfer Delivery Atlas Transfer DIBS Bamse Tax free Custom er info Reservation details Transfer Order Flight Delays Blue News Agent Stats & Commission I know (NO) FAQ Skjema Label Basic Board LIME Lost & Found Price Delivery Mgmt Strategic Product PlanProduct Development Reservation & Customers TDA World Pay Event Contract Management Event Contracts Event Contracts EPC Sourcing/ Contracting Fligths (TUI Nordic) Flight Contracts Transfer Contracts Transfer Contracts Customer Micro segments Europeiska försäkring Payment Status Fly Comp Sourcing/Contracting Accomodation (TUI Central) Sourcing/ Contracting Events (TUI DMC/A&D) Sourcing/ Contracting Transfer xTetris Availible & Bookable Event Reservations & Customers External Sales Partner CMS (Hybris) Checker Maps User generated content User Generated Content Transfer Product Price/Cost TPG transfer price/cost Images TUI N .com Mappings Recruitment of Overseas Staff Talent Link Training Overseas Staff Overseas Staff Placement Staff Need Overseas Staffing Dest plan Blue Net VISA app Cost TEMA Guide Net Blue News Blue Village Xnet Intranet BlueNet Geo Provider GeographyEvent Destination Management Review of facts for Acc/Exc (pre season and updates in season) Hybris PIM (Fact) MarketSto re Event Delivery Social Media(Post Travel) Event Commision follow up Accommodati on Product Accommodation Product Config Accommodation Contract Event Product Configuration(Suppl y...) Product Reference Information (Brand / RoomType / Boardype /Concept/ Facilities ) Base Package Price Overseas Assignment(Began/ Cancelled/Ended) OvereasApplicant (Confirmed) OverseasEmployee (LoA/BackLoA) Destination Plan -Acc mix/capacity -Flight mix/capacity -Service Levels -Staff mix/capacity Overseas HR Intuition OverseasEmployee (Candidate/ Contracted/ Resigned...) Flight Product Config(Supply/ Productify..) Transfer Product Configuration(Supply /Productify ) Accommodation Contract Adapter MCS TPG- Accommodation Module Acc Contract TPG – Flight Module Atlas - Contract EventBrief FlightBrief Accommodation Brief TPG -Event Module TPG -Transfer Module Product Geography Product Reference Accomodation contract Geography APC Flight Product Configuration Event Product Config CustomerRes Resia Campaign Participants Payment Status Flight Contract Transfer ContractEvent Contract Destination Configuration Available & Bookable Events Event Reservation TPG -EventModule TPG- Accommodation Module TPG – Flight Module TPG -Transfer ModuleTPG – A&T Module Transfer Price (Matrix/ Accommodation) LEGEND Capability Supplier B2B Capability Business Event Bussiness Service Integration/info flow Accommodation Product Package Reservation Fligth Product Customer Content API Reservation Inventory Search Flight Product Configuration Transfert Product Configuration Event Product Configuration Accommodation Brief Transfer Brief Event Brief Flight Brief Transfer SLA Flight Contract Event Contract Incident Stream Serve Printjobs Customer Communication Actual Reservation Tarantella WS Supplier Invoice Expected Cost Barr System - Systemmodule Supplier nvoicing Supplier Yield Management Supplier Invoices TPG -Package Module TPG TPG -Event Module TPG- Accommodation Module Transfer Brief Accommodation & Transport Planning TPG – A&T Module brief Predefined Package Product Config TPG – Flight Module TPG -Transfer Module Plan Predefined Packages Productify Ancillary Product Plan Ancillary Product APC FPC TPG -Package Module TPG -Ancillaries Module TPG -Ancillaries Module Product Dev - New Product - Removed Product - Changed Product Strategic Product Plan - Destinations and volumes - Decided Concepts - Launch Strategy Overseas Staffing Claims Mgm(Dest) Handle & report pettychash ChangeServiceServicePlanAncillarySales Cactus Forecasts/Pick Up List Cash Report LIME Claims HandleComplaints & Incidents Departure &Arrival DestLog Incident Arrival/ Dep -Info Local Search&Book(gui de interaction)Surprise and Delight Customer Payroll & Timereport Daily/season Staffplanning Invoice Handling Knowledge Base (Internal) Overseas Staffing Contempus BlueNetHR+ Event Price Calculation ( DMC and A&D) Event Product Transfer Product ReservationEvent ATI Dynamic Booking (Flights) ATI REMINDER Mail/sms/letter Event sales report FlightOnly Price FeaturePrice Deprecated/ Coming Pricelist per nigth Local Upgrade Local Sourcing ManageSupplierReservation Transfer Order Manage Unspecified Transfer Orders TransferOrders to Supplier AccVoucher to Suppliers TransferPlanning -Available/ Changed ROSE ( per dest ) Voucher Portal Confirmed Acc Res Transfer Portal New/Changed/Cancelled Transfer Order Event Bookings MLC Inventory Update Period Inventory Load Reservations (spec/ospec) Reservations outside the allotment(req/shared) Late Change Transfer List Rose WEB /CLIENT Rose Web/ Client Rose Web/ Client LocalContract Resp LocalContract Req WorkTasks Reservation SpecialReq Accommodation Deliver Lotus Mail ResSpecialReq Response Register Special Req ReqDB Set StopSales StopSales Resp Manage Stop Sales Manage Special Req Rose Portalen StopSales Request Manage Shared Reservation Confirmed Transfer Order Transfer Orders FlightDelivery AncillarySales Change Service HHT Cactus WEB Campaign Offers Campaing Offers Rose Web/ Client ResSpecialReq Response Web CRS specReq LMS(ospec price) Ospec price Dest Fact Reports Availability Request Availability Response TransferOrders to Supplier Car Rental Portal PNL C4C Reservations Customer CKC C4C Customer Facing capability Customer sales communication Mail/sms/pone APIS Information QR code with a link to the latest version of TUI Nordic Detailed Milky Way FlightSeries Adapter AtcomRes Mercado AMADEUS AIRQUEST D3PF Price Calculation D3PF Flight Markup JAM BETA SG AtcomCache ATCOM WS Inventory & Availibility Dynamic Booking & Search (BedBank) CRS Gateway Reservation Reservation PEAKWORKBEDBANK BB Reservation BB Acc setup Flight Availability Service D3PF SOURCING TUI Viewer Amadeus Data Feed Flight Availability Service Flight Data Order Innovata Flight Data TPG – D3PF Flight Module TPG – D3PF Flight Module Search XTIM TPG – BedBank Module BedBank Avalability Service(BAS) TPG – BedBank Module Dynamic Accommodatio n Product BedbankCon tentModule (BAS)BedBank Content GIATA ATLAS BedBankAcc MarginBand Facit – BedBank Module Facit – D3PF Module APC Reservation Event(Atcom) Cancel Strategic BI AMADEUSAIRQUEST Amadeus Client Ancillary Price Calculation Product Georgaphy Flight Availabilty Service Customer & Merge Customer Customer Customer Payment (Ordered) Customer Payment (Ordered) CARMA Customer Login Event Payment Status PaymentStatus Smartly Social Medi(Pre Departure) Smartly Customer Analytic& Reporting Falcon Falcon Falcon APC GA Frosmo Interim Analytics Solution Customer Account Marketing ConsentDB Consent API Cost Service
- 43. © IRM AB All rights reserved Ongoing change Projects
- 44. Wanted change
- 46. Customer journey
- 48. Supplier journey
- 49. Organisation
- 50. Value Flow
- 51. Value Streams
- 53. © IRM AB All rights reserved > 1 month 3 months 6 months Future
- 54. Life cycles
- 55. Life cycles for products and services
- 56. © IRM AB All rights reserved What is in play? Internal Capabilities Internal Eco system Our Knowledge, Capacity, Organisation & Motivation Product & Service Portfolios Product & Service Eco system Life Cycles Customers, Customer Journeys Suppliers & Supplier Journeys The Network around us External Eco system Inspiration: Jeanne Ross, MIT
- 57. © IRM AB All rights reserved Now what? It seams like we have some redesigning to do…
- 58. Organizational Design Define roles, areas of concern and responsibilities of teams See the missing links & design a better way of working
- 59. Define roles and responsibilities for the capability areas and for the value streams, the product owners
- 60. Organizational Design Teams, domains, areas of responsibility Merge two organisations & find new ways of working as one
- 63. ”What you see is all there is” Daniel Kahneman
- 64. Want to know more? Pre-order at: www.irm.se Available in October
- 65. Cecilia Nordén Senior consultant, Enterprise/Business Architect Telephone: +46 709 62 52 92 Email: cecilia.norden@irm.se www.irm.se LinkedIn: www.linkedin.com/in/cecilianorden/ Thank you! Questions? Annika Klyver Senior consultat, Enterprise/Business Architect Telephone: +46 722 12 11 49 Email annika.klyver@irm.se www.irm.se LinkedIn: www.linkedin.com/in/annika-klyver-6a601b2/
Notes de l'éditeur
- IRM Think tank. Consultant and training company. Certification courses in Sweden for EA & BA, ED & BD. Dev at IRM 5 years Anchor Model: Helps us connect different areas of knowledge and create context. It gives meaning to other models and makes it possible to navigate between them. And with the help of this Anchor Model – we will be able to accelerate innovation and change.
- Alan J. Lafley & Ram Charan Work with innovation does not automatically create any change. In order to accelerate innovation, we need to accelerate change – and the right change. TMW Anchor Model helps us accomplish this by: 1) creating a shared understanding throughout the enterprise and 2) through the overlays it makes possible, create better information for faster decision making.
- What is a modell? Why do have them? What do they help us do? Simplify Help us to think Help us think together and comunicate
- Simplify Help us to think Help us think together and comunicate
- Simplify Help us to think Help us think together and comunicate Given the benefits we get from using models result in that we...
- Within EA, we mainly work with Business Models...
- Process models
- Information models and
- Application models
- But there are a vast amount of other models that are used within an enterprise in order to help explain different areas and clarify questions
- But: Where should I start to look for these? What is up to date?
- How are they interconnected..? And how do these relate to... me?
- The new strategic plan for the enterprise focus for the upcoming year Budget and follow up in exel for my team Project plans Process chart New organisational structure – organisational chart CIO asks me about my demands on IT and shows me something that more resembles a spaghetti diagram to me. This is my reality. I try to navigate between all these different aspects. Understand how they inflence one and other. In order to do that I create my own mental picture /model of how the enterprise is interconnected. And of cause – my colleagues do the same... – a different picture
- Given our different mental models of our enterprise – there is a risk for misconceptions.
- Someone in the group might even have friends in Fiumicino and get the following picture in their mind when they hear Fiumicino.
- Regardless of the level of detail.
- What makes a map so great? What are the advantages/benefits? 1) Commen agreements: North is up. Skåne always at the bottom: Agreed upon symbols and what they mean. 2) Different scales makes it possible to see more or less detail. Zoom in and out. Skövde. It still is is in the same place – does not jump around. Not looking through a straw. 3) Stabil representation of the world 4) A lot of information in one and the same picture , and DIFFEREENT type of information 5) We have all been EDUCATED to read the map, and then used them. 6) Overall picture that we ALL share and have our own MENTAL PICTURES of. 7) Overlay it with more rapidly changing info. 8) Helps us remember other thing– the result of political elections, which countries that e.g. hinduismen is the main religion, where historical events took place like Columbus voyage across the Atlantic or Martin Luther Kings I have a dream speech in Washington DC 1963. It is an anchor model on which to connect a vast variety of information.
- With all these benefits.
- Idea Produce Market Come to agreements Deliver Receive payment Follow up
- TUI – a travel agency Systembolaget – the company that has monopoly at selling alcohol in Sweden.
- Fictive training company. They offer courses related to Business and Organisational Development. They do this together with sub contracted firms, that help the develop and deliver these courses. The lines radiating from the hub – devide the are in different sectors. We have found our continents. What is taken place within these different steps? ... Gives us: A rough idea about what is taken place within each sector – With this, we have an idea about whom we need to talk to in order to identify what takes place within each sector – each step in the overall Value Flow.
- We start do make interviews. We find natural parts of what takes place – the Business Capabilities.
- What IT-systems and applications are used by these capabilities.
- What information is being created, modified and passed on to other capabilities. What information exchange takes place.
- One MAP containing both our Processes, our IT-support systems and our information.
- One more model... Haven’t we complicated things?
- How does that help me in my situation?
- 3 week old MWM for a client. They had problems with their projects. No deadlines were met. Placed the main focus areas of each ongoing project on their MW map. 8 of 10 addressed same Cap areas. As soon as the board saw this – stopped all but 2 of the projects. This way the personnel had a chance to both participate in the projects as well as doing their daily work. More about projects...
- Ask questions to the map. Start with HeatMap – Traffic light E.g.: How well does this BC function? How well does our IT-support systems help this capability? How satisfied are our colleagues with their work in the different BC. We have many other perspectives to consider than only how WE with OUR ideas affect the enterprise Understand our colleagues situation – what is top of mind for them? Good indication of where we have problems. Dive further in and find WHY – the root cause – and what we can do about it Necessity is the mother of invention
- So we can start to look at our current situation – and then move onto what we want to change in the near future... And what will then function better than today? And what about on a long term scale? How would we like our enterprise to work then? So this is our idea, but how shall we move from our current state to our future state? We can map the change initiatives and projects that will lead us there. This is one example of how TMW helps us navigate in time. Helps us accelerate change. So what will this cost us?
- Walk in the shoes of our customers. Look from the OUTSIDE and IN Ideatify customer journeys and what TP they have with us. Look at which BC are helping the customer with which TP? Where can we improve? Are we lacking responsibility for some TP? Would we like to offer new TP?
- Front stage back stage Customer to a theater – find the show, buy ticket, collect the ticket, go to the show and enjoy it. I see and enjoy the performance. Unaware of: the rehersals that has taken place – if someone got sick at the last moment. I do not see the people helping the actors change their outfit, or the person helping them with their lines.
- Partner and supplier journeys. For our fictive training company – partners developed and delivered the courses. Which are the TP? What can we improve – seamless connections? Make it better for our shared customers
- Which departments or teams are responsible for which BC? Is this a good devision we have made? What is the focus for the managers for these departments? Ususaly these are the guys who have the money. They all have their own budgets, their own KPI’s. Often regarding saving money, do things more efficiently, not throughput. Quite other goals than those in charge of the VS.
- The Value flow runs clockwise through our map – it is in this dimention that value is created. Over simplification – our value flow is made up of a number of different value streams.
- We can map these streams on our MW map. Which BC do this stream use? What within the BC is it using? Who is in charge for this VS? In many companies – noone. Focus for the person would be the seamless flow and through put rate. How to tare down our silos. We can also use our MW map to look at how we have organised our company.
- Here we have our anchor model – our MW map. We have overlaid it with the departments AND one value stream. Have we created a common market where goods and services can flow? Or have we almost created ”passport controls”? What happends when the value flow leaves one department for the next? And we do not have only one but many VS...
- Eventually retire True for our services and products, but the same is true for our IT-support systems and even our BC. So we can combine our view of our VS with that of where they are in their life cycle.
- We here see that the BLUE product has just been introduced to the market. Still tinkering and hands on. No fully developed IT-support systems – hopefully! Still input from our customers. Our green VS however is mature. It is our cash cow. Run as smoothly as possible. Looking to find ways to prolong its time in the maturity phase. These two have very different demands on the different BC, just from their position in the LC. It is easy to prioritise the green over the blue. Which might be correct, but not for too long. We need to be prepared for the blue to go into its growth phase, or it might not be liked by our customers and need to be phased out asap. We of cause also need to come up with new ideas for our Enterprise
- An anchor model that helps people from different diciplines and different expertiese to communicate and understand each others viewpoints.
- Back to me and my situation.
- Annika