Buzzfeed and lifestyle - How it works!

•

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A little bit of something. A simple case study on HOW Buzzfeed goes Viral and a presentation about lifestyle content that works.

Marketing Technologie

Its Like People’s crazy own kind of heroin.
By Ashri Del Rio,
Digital Strategist at ABS-CBN

No slideshows.
Only scrollable lists.
-Peretti

No deceptive post and
Manipulative Headlines!

Entertaining And
Substantive Content,
Naturally Shareable.
-Jon Steinberg

In Summary…

Why do People Get Addicted?

Is Publishing content that readers love.
Something worth SHARING.

Revenue from social advertising that
users love and share

Managing own servers,
Built CMS from scratch,
created own realtime stats system,
Has own data science team,
invented own ad products
and own post formats.

In Summary…

How do they earn like a boss?

takes full responsibility for the technology, the advertising, and the content.

Moving on…

^

Different ! Content Presentation

LIFESTYLE
- Its a way of living.

Slideshows
Lists
Poll
Blogs
Photos & GIFs
Videos

Change the Game
…Let users Live the “Kapamilya” star lifestyle.

So we should do something…

Inspirational & Relatable

Because PEOPLE…

wants PERSONAL connection to POPULAR

YES!

!

!!!!!!!!!&

the

LIFESTYLE

By Ashri Del Rio, 
Digital Strategist at ABS-CBN

Follow me on Twitter!
@iamashri

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