The document discusses The Co-Operative bank. It notes that a co-operative bank belongs to its members, who are both owners and customers. It aims to encourage thrift and mutual help for small means individuals like farmers and artisans. Co-operative banks are governed by the Co-operative Societies Act of 1904 while commercial banks are regulated by the Banking Regulation Act and Reserve Bank of India. The structure of co-operative banking consists of agricultural and non-agricultural segments that provide short, medium, and long-term credit. Co-operative banks play an important role in providing credit to agriculture and other sectors.
2. The Co-Operative bank
A co-operative bank is a financial entity which belongs to its
members, who are at the same time the owners and the
customers of their bank.
They are often created by persons belonging to the same local
or professional community or sharing a common interest.
To encourage and promote thrift and mutual help for the
development of persons of small means such as agriculturists,
artisans and other segments of the society.
It was also aimed at concentrating the efforts in releasing the
exploited classes out of the clutches of the money lenders.
Keeping this as one of the objectives, credit societies were
formed under Cooperative Societies Act of 1904.
3. Difference between Co-Operative
Bank & Commercial Banks
Co-Operative Banks Commercial Banks
Co-operatives banks are co-
operative organisations.
Co-operative banks are
governed by the Co-operative
Societies Act of 1904.
Commercial banks are
subject to the control of the
Reserve Bank of India
directly.
Commercial banks are joint-
stock banks.
Commercial banks are
governed by the Banking
Regulation Act.
Co-operative banks are subject
to the rules laid down by the
Registrar of Co-operative
Societies.
5. Structure of Co-operative Banking
in India
Structure consists of two main segments:
Agricultural: Agricultural credit segment is by far the dominant part of the
entire co-operative credit structure. In the field of agricultural credit there are
separate institutions to meet the needs for short and medium-term credit and
for long-term credit.
Non-agricultural: Non-Agricultural credit Co-operative Societies are
advancing loans to small and medium scale industries, house building and
other consumption loans as required by the needy members. These Urban
Banks and Non-agricultural credit cooperative societies are self developed and
are not depending on the financial assistance of the Government.
6. Importance of Co-Operative bank
Small scale operation
Credit to agriculture
Important instruments
Integral part
7. Secondary Data is collected for the purpose of the study.
The indirect information of the data from source
containing past and present information is collected from
internet, research paper and various websites of the bank.
8. • To know about how banking structure of The Co-Operative
Bank work.
• Brand positioning of The Co-Operative Bank.
• Position of The Co-Operative Bank in the market.
• To know about the competition regarding The Co-
Operative Bank & other banks.
• To know about the investment decision of the bank.
9. Major Finding of The Analysis
It was found that the banks with most ATMs have gained
priorities in the minds of the customers.
Different bank have different schemes for different age
groups. Some banks are giving privilege to senior citizens,
while others to child group etc. But Co-operative have not
any such schemes targeted to different age group.
The study has shown that the customers want better
branch network so that they can operate their account
from different city also.
10. All the efforts have been make the study complete and
comprehensive. But in spite of every caretaker known the part
of the researcher there were certain limitations which could not
be overcome are as follows:
• Time, cost and some other factors has also affected the
survey so the study doesn’t give a picture of all banking.
• The research study was confined to Pathankot city only.
• Possibility of error in data collection because the response
or the information given by responded my be wrong or
biased, which may affect the result of the study.
11. Recommendations & Suggestions
Advertising is not appropriate, as many people are not aware of
The Hindu Cooperative Bank. Therefore Hoarding and Boards
should be displayed at various prime location in the city
Timely payment of salary and Promotion of employees will
boost their morale.
All the complaints of Customer should be deal in proper
manner because it is the customer who will give good or bad
mouth about bank services.
Non maintenance & other charges which are very high as
compared to other Banks should be reduced.
Existing customer should always be informed about the new
product.
12. Conclusion
The bank must take strong steps in promoting the investment option
and generates desire and interest towards the products. A complete
new market strategy needs to be formulated.
Most of the customers were inclined to invest in insurance Schemes
in which they showed preference for automobile insurance.
Firstly, the corporation should target the existing customer base
investment plan and try to increase their awareness levels. Then they
should make the other customers of the bank at least aware of the
various schemes so that the next stage of interest, desire and action
becomes easy to execute.
Bank should look to open new branches with proper planning and
careful selection of the location, which is convenient to the target
customers especially in places where there are a lot of option in front
of the consumers.
