This document provides information about the Grandeur perfume brand. It discusses Grandeur's logo, tagline, target audience, product lines, pricing, distribution, and promotional strategies. Grandeur is a high-end Indian perfume brand that specializes in women's fragrances. It aims to appeal to middle and upper-class Indians and emphasizes elegance, luxury, and passion. The document outlines Grandeur's advertising and competition strategies as it looks to establish itself in the Indian perfume market.

1. PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH
SUBMITTED BY:
Alisha Sinha
Anshuman Singh
Ashwini Rathore
Harsh Gupta
SUBMITTED TO
Prof: Prayatna jain
ASSIGNMENT : MARKETING MANAGMENT

2. GRENEURE PERFUME LOGO AND BOTTEL

3. INTRODUCTION
• The fragrance is an invisible accessory , the final
touch the last detail the perfect balance
between comfort and freshness. It is a fragrance
for woman who is strong and confident yet
feminine , sensual and always glamorous, who
loves to be enveloped in fragrance . The
fragrance define elegance luxery and passion.

4. •Grandeur means ‘elegance’ elegance means the quality of being graceful and stylish in appearance as manner.
Grandeur perfume include obsession and eternity. The early ads were short by Hritik Roshan and Ranveer singh.
In 2021 the company opened elegant grandeur collection in stores in new Delhi ,Mumbai, Banglore city. Grandeur is a
high end label specializing in womens perfumes. It is available in grandeur stores. The logo is flower heart which signifies
the beauty of heart.
With an experienced and professional team, we have eport our product enjoy good popularity among our customers.
Our product target middle class men and women and also high income class individuals.
Granduer provides a very strong financial perfumes performance and strong position.Our brand USP is that its is a brand
with a distinctive Indian sensibility, strong international ucognition and differentiating brand values that resonate across
a multi-genarational and dual-gender audience.
Grandeur is a skin-friendly perfume and is fee from alcohol.
It has long lasting fragrance.
The brand is present in INDIA and employes over 1000 employees. The grandeur perfume ranges Rs1800
PRODUCT JUSTIFICATION
•TAG LINE:
ENRICH YOUR AURA

6. Darkest Damask rose. Rich and textural, wrapped with smoky
oud wood. Spiked with clove decadent with praline magnetic.
FRAGRANCE NOTES:
-TOP NOTE: clove Enveloping with spicy warmth, it
adds instant richness.
-HEART NOTE: Damask Rose: Roses are pinked and
distilled at dawn when the scent of the blooms is at its
most exquisite . As the fragrance unfurls ,this opulet
floral, wraps the scent with sumptuous texture.
BASE NOTE: oud : Rich, resinous and dark, with
animalic accents, bringing intensity and depth to the
fragrance.
FRAGRANCE FAMILY: Floral
FEATURES AND SPECIFICATION

7. GUARENTEE
• Last for 24hrs
• Antibacterial properties
• Dermatologically tested

8. Pricing decision
Penetration and skimming are two strategies which play a
crucial role in deciding the price of our new product.
When grandeur is launched in the market, first and
foremost it need is to meet and exceed the expectations of
customers and then compete with other brands available
in the market. Competition does not really matter in the
initial stages of product launch. What is more important at
this stage is the survival of the product.

9. Place
Place refers to distribution or the methods and location you
use for your products or services to be easily accessible to the
target customers. Your product or service dictates how it should
be distributed . Place marketing is a kind of marketing strategy
to do business in a particular place.

10. Promotion
Promotion is an important tool in a new product .all
our ingredients are plant - based certified organic all
natural safety sustainability of SKIN .It refers to
the combination of various instrument of sales
promotion, personal selling , advertising, publicity . It
attempts are not made to promote sales
continuously some efforts necessary even to maintain
the business as it's current level .

11. COMPATTETORS

12. ADVERTISING
• Advertising is the most commonly used tool
of promotion. It is an impersonal form of
communication , which is paid for by
marketers to promote some goods on
services. Common modes of advertising are
newspaper , magazines , television and radio.

13. IMPORTANT FEATURES OF ADVERTISING
1. Paid form : advertising is a paid form of
communication that the sponsor has to bear with
the prospects.
2. Impersonality : there is no direct face to face
contact between prospect and the advertiser. It is
therefore referred as impersonal method of
promotion.
3. Identified sponsor : advertising is taken by some
indentified individual or company, who makes the
advertising efforts and also bears the cost of it.

16. JINGEEL