1. Prestige Institute of Management and Research, Indore
(An Autonomous Institution Established in 1994, Accredited with Grade ‘A++’ NAAC (UGC) ISO 9001: 2008
Certified Institute, AICTE / UGC Approved Programs affiliated to DAVV, Indore)
Summer Internship Project Report
“MARKETING EXECUTIVE FOR SHREE RAM GRANIMARMO PVT.LTD. JALORE
Faculty Mentor
DR.NITU SINGH SISODIA
Presented By – Anshuman singh songara
1121513605
MBA APR III Sem
2. ABOUT INDUSTRY
.
India serves as one of the world’s largest producers and
exporters of granite, with the industry being worth over ₹25,000
crores. . India is home to massive granite reserves, housing over
4 trillion cubic metres of granite. India houses over 100
varieties of granite, making the stone available in different
colours and textures, with 60 out of that 100 being
commercially viable. Over the years, India’s granite industry
has scaled new heights with exports to the international markets
growing by leaps and bounds so much so that India today stands
as world’s largest exporter of raw granite. , India houses over
100 varieties of granite, making the stone available in different
colours and textures, with 60 out of that 100 being
commercially viable
3. ABOUT FIRM
.
With exclusive ownership of expansive quarries across Rajasthan,
Shree Ram Granites is the single-point dependable source for the finest
granite stones available. By means of strategic tie-ups with other mine
owners, Shree Ram Granites boasts a massive production capacity of
2000 cubic metres of production per month. As an ISO 9001:2000
Certified company and a Government Recognised Export House,
SRGM is committed to set a new benchmark in the industry in all
spheres. SRGM has been a pioneer in the development of Granites,
Marbles, Tiles, Sandstones Cobbles & Pebbles combinations, which
have been designed to keep our customer spoilt for choice
4. AREA OF WORKING
• Making of the purchase order- detailed bill sent to buyer
consisting the quantity and price and No of Boxes and other
details.
• Client handling- taking the orders from clients through mails or
over phone and negotiating deal with them.
• Cold calling to existing clients.
• Ensuring the quality of production process.
• Drafting the mails regarding the business transactions.
5. STRENGTHS AND WEAKNESSES
STRENGTHS:-
1. Good reputation in the market.
2. The company has excellent distribution system
3. The company has built a strong image among the customers
4. New specialized types of machines & utilizing German technology.
WEAKNESSES
1 Price of product is slightly high that affects the demand.
2. Low labour productivity.
3. Demand exceeds the Production Capacity.
6. LEARNINGS FROM INTERNSHIP
These are some of the things that I have learnt while working at SSSOR.
• I learned after my experience in this firm is importance of time management and being self-motivated.
• The working environment enables collaboration and effective team-work.
• I have not only learned from the members of my unit, but from all the people who works in different departments.
• This experience has made me grow both professionally and personally.
• I also learnt the expertise or skills required to complete tasks in the field.
• I have learnt the various ways of customer handling in all aspects and improvement in public relations and communication
skills.
7. CONCLUSION
There is a lot of scope in the field of Granite industry as a career path and through the internship I gained a lot of knowledge
and experience of the field. Also-
• Gained valuable work experience.
• Explore a career path.
• Develop and refine skills.
• Network with professionals in the field.
