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ANTAS SHARMA
Deputy Manager, Marketing-International Business
991 022 6827, antassharma29@gmail.com
CAREER OVERVIEW
 Success-driven, resourceful Event Management & MARKETING professional over 10 years’
experience with a verifiable record of organizing and managing small and large events from proposal
up to delivery.
 Highly effective team leader with superior presentation skills, contagious enthusiasm and deep
rooted passion for excellence.
 Established reputation of uniquely blending creative and administrative abilities to achieve the
desired results.
 Track record of meeting and exceeding client expectations of quality.
CORE COMPETENCIES
– Need Assessment – Bill Generation – Service Quality Assurance
– Pre-event Meetings – Budgeting – Client Relationships
– Vendor Coordination – Site Inspection – Timeline Development
– Third Party Services – Event Promotion – Progress Reporting
SCHOLASTICS
Qualification
Pursuing MBA from Sikkim Manipal University.
IT SKILLS
Office Tools: MS OFFICE (including Excel, PowerPoint, MS Word), Internet.
EMPLOYMENT SCAN
Current Company Utsav Fashion Pvt. Ltd., New Delhi
Current Designation Deputy Manager Marketing-International Business
Tenure/Duration Sept. 2012-Present
Current Industry E-Commerce
Key Achievements:
 Conducted research to identify new opportunities for bringing about innovation in events.
 Discussed specific requirements and expectations concerning the event with clients.
 Managed and developed a strategic plan of action to ensure that the cost of the event remains under
the pre-determined budget.
 Searched and negotiated suitable venues or locations as per the requirement and budgetary
constraints of client.
 Carried out all the functions as per legal guidelines and regulations.
 Worked on determining a suitable layout and theme for the event as per client’s specifications.
 Facilitated communication with professionals, including venue management, stand designers,
caterers, contractors and equipment rentals to ensure efficient running of an event.
 Trained new and existing staff prior to the event so that all operations and duties were executed
smoothly and as per clients’ guidelines.

2.  Events: Done events in India, USA, Singapore,
 Marketing Intelligence: Achieved 76% ROI by judicially spending $4 lakh marketing budget
innovative and non-traditional marketing avenues.
 Customer Acquisition: Acquired 60000+ new customers resulting in annual online sales of $10
million.
 Fashion Shows: Done fashion shows in USA
Last Company Alphabets Network Pvt. Ltd.
Last Designation Assistant Event Manager
Key Achievements:
 Meet the clients to ascertain their needs
 Finalize and manage the budget
 Develop event program and timeline and get it approved by the client
 Engage vendors and service providers to ensure timely event arrangements
 Brand Equity Quiz in the city Delhi, Mumbai, Chandigarh.
 Food Food Chanel launches In Delhi & Mumbai.
 Off Sites with Escorts, Dr. Lal Path labs, Capgemini, Free scale, Utsav Fashions.
 Panel discussion for News-X - Power of Ideas.
 Managing Artist, Live band, Singers, & dance troupes.
 Outlook P3 party for their 6th anniversary in Delhi & Mumbai
 Marie Claire launch Party Delhi & Mumbai
Last Company Solutions Integrated Marketing Services Pvt. Ltd.
Last Designation Event Manager / Special Events Coordinator
Key Achievements:
 Manage success execution of all event
 Perform pre-event coordination activities
 Monitor over all even flow and make adjustments as and when needed
 Perform post event activities such as data entry and reporting
 Assign and direct staff to their duties
 Manage and resolve customer complaints
Project worked on:
1) H.P.
a) Bond event (12 no of cities)
b) Desk Jet printer launches 5 city events.
c) Offsite
i. Neemrana
ii. Pataudi Palace
d ) HP Press meets 5 cities.
2) S.Oliver
a) Signature Store launch in Mumbai (10 days promotional activity before the launch)
b) Same in Delhi & Bangalore
3) Cisco 6 city events
4) Emerson events in 4 city
5) HPCL event lunch in Delhi
6) ITC Panting competition

3. 7) Brand equity Quiz in Show in Delhi, Mumbai and Chandigarh with times group.
8) Promotional Activities:
9) Dabur:
10) Have Been handling Various Projects like Dabur, Intel, Pfizer, Gillette, LML , General Motor Ltd. ,
ICICI Bank , I – Solutions , Imagine Cup ( Microsoft ),Nokia,Samsung and many other clients .
 Execution of Promotional Activities
 Liaison & Negotiations with various agencies & vendors.
 Fabrications
Activites Done Recently:-
LML – New Bike CRD 100 with four different models Launch Activity in 16 cities in Delhi NCR, Haryana &
Punjab.
Dabur – New Summer Drink (Cooler) Launch activity in Delhi, NCR, Punjab and Rajasthan
GPI Recee in Gujarat & Delhi
Gillette India Ltd. – Mall activity
Project: Nokia ISP Program 6 Months – As Assistance sales manager for ISP Program
Cities handled: Shimla, Chandigarh, Patiala, Ludhiana and Ambala.
Project Detail:-
This was 6 month project for Nokia mobile phone where we were responsible for increase the sales of all
models of the Nokia handsets at the respective cities at various retail outlets
Responsibilities:-
 Create, launch and manage customer development and cooperative marketing program.
 Manage daily program planning and deployment of marketing activities.
 Identify new marketing opportunities and create techniques for improving existing campaigns
 Oversee vendors to ensure objectives are met within budget.
 Lead development of marketing launch plans in collaboration with sales and marketing staff.
 Foster online communications by working within the web site and social media platforms.
 Manage customer database with profile information, order data and contacts.
 Manage my sales territory in above mention cities
 Recruiting ISP in mention cities
 Product & sales training to the team supervisors and their team
 Managing the team of 6 team leader & their ISP’s in Punjab & Haryana.
 Preparing reports for the my zones
 Interaction with RM & ASM of the Nokia.
Notable Highlights
 Functional knowledge of ensuring that all events run seamlessly.
 Highly experienced in event concept creation and project planning for each event.
 In depth knowledge of organizing materials and their shipment needs.
 Hands on experience in staffing events appropriately.
 Supervised production of events – Worked with event sponsors and internal/external teams on all

4. aspects of planning the event.
 Planned the event floor plan and its budget and produced the event materials and accessories.
 Re-assessed the communication plans, special packages, processes, and look-and-feel appeal in
collaboration with cross-company teams.
 Assisted in acheiving business objectives through leads generated from seminars, special events and
trade shows.
 Negotiated and managed contracts with sub-contractors and vendors.
PERSONAL DETAIL
DOB 29-12-1979
Address 58-A OLD Arjun Nagar Street No-4,Near PNB Bank Delhi-110 051
Country Visited Singapore, Malaysia, China, Hongkong, USA
Visa USA B1/B2 (10years)