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Propel Non-Profit Final Presentation
- 1. Non-Profit Results Savannah Vasos, Anthony Ruspantini, Sebastian Correa, Austin Marks, Sofya Perrin
- 2. Agenda Our Task PROPEL Before Challenges How we helped After Accomplishments/Results What we learned What is next?
- 3. Our Task Increase the digital footprint of a local non-profit organization to build brand equity and grow local exposure
- 5. Before ● Website ○ Poor site design ○ Invisible text ○ No contact form ○ Contact email betsy@propelyourfuture.org ○ No call to action ● Google maps ○ Duplicate addresses ● No keywords ● Optimization - 8% ● Little to no social media presence
- 6. Challenges • Infrequent communication • Coordination • Website not being up on time • Facebook donate button delay • Delayed access to social media accounts
- 8. How we helped - Google Adwords
- 10. After ● Website Audit ○ Redesign ○ Contact form ○ Donate button added with PayPal ○ Email is info@propelyourfuture.org ● Google maps ○ Duplicate addresses remain ● No keywords ● Optimization - 15% ● Increased social media presence
- 11. Results 1. Raised $400 (out of $10,000 goal) 2. Received 12 donations total. 3. The average size donation was +/- $33 4. The Facebook Donation Button was not ready by Giving Tuesday 5. Increased social media content 6. They received an insignificant number of calls, mostly in person donations 7. Website was not functioning until the morning of Giving Tuesday 8. 90% of database contributed 2 weeks prior to Giving Tuesday to Golf Fundraiser
- 12. What we learned • Many organizations do not realize the importance of their digital marketing footprint and how it can improve their organization today. • Updating websites and building social media content can greatly help to build brand equity and increase exposure.
- 13. What is next? ● Offset the lack of success on Giving Tuesday by having another campaign from 12/15 - 12/31 ● Build a bigger social media base ○ Start posting about Giving Tuesday sooner than just a week in advance ● Set up Donate Now button on Facebook ● Implement Google Adwords
Notes de l'éditeur
- SC
- SC
- SC
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- SV Website (site design, invisible text, contact form, duplicate addresses google maps, no keywords, optimization 8%) Little to no social media presence No call to action No paypal
- SV
- AR Before and After website results
- AR 2 donate, 2 volunteer, 1 giving tuesday
- AM
- AM
- AM 7. Therefore, data on CTR ,open rate, conversion rate could not be collected Anthony
- SP
- SP We are going to have another campaign from 12/15 to 12/31 to offset the lack of success of Giving Tuesday.