Anthony Russell

15 Abonné

pharmaceutical new product planning biotechnology commercial strategy pharma strategic planning strategy marketing strategy biotech medical affairs lifecycle management wargaming strategic simulation competitive intelligence product management

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Making Key Decisions in New Product Planning When “Perfect” Information is Not Available

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New Product Planning in the Pharmaceutical Industry

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How and When to Kill a Program in New Product Planning

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New Product Planning Strategies to Ensure Organizational Robustness for Launch

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New Product Planning and Medical Affairs

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Lifecycle Management in the Pharmaceutical Industry

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How to Work Effectively with Research Teams in New Product Planning

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Performing Competitive Intelligence in a Pharmaceutical Company

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Building a Business Case for New Product Planning in a Small Company Environment

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