This document summarizes the goals and strategies of the italiansoccernet.blogspot.com website. The goals are to connect with soccer fans worldwide and communicate news about Serie A. The target audience is males and females aged 16-25 in Toronto interested in Italian soccer. Key strategies include blogging about Serie A matches and news, engaging on social media like Facebook and Twitter, and analyzing website performance metrics. The blog has been successful in reaching an international audience and those aged 18-24, but engagement on social media remains low and the blog quality could be improved. Moving forward, strategies include better content, images, and design along with a monthly email newsletter.

1. http://italiansoccernet.blogspot.com
Anthony Veneziano
12/12/2011
MKTG 404 – 1M

3.  Search Engine Optimization
 Pay Per Click
 Email Marketing
 Social Media
 Mobile Marketing
 Display Ads
 Affiliate Marketing
 Driving Traffic
 Web Sites
 Etc

5. 1. Blog
2. Persona/Target Market
3. Blog Posts
4. Social Media
5. Website Performance Summary

6. Goals of Website:
• To connect with people worldwide
• Communicating Serie A action
• Enhance reputation of Italian soccer

7. Who is it that we are targeting?
Demographics Geographics
Age: 16 – 25 (Teens, Adults) Toronto and GTA
Gender: Males and Females
Education: High School, Post Secondary
Psychographics Behavioristics
People that enjoy Italian soccer People that play soccer
and watch Italian soccer

8. 1. Midweek Roundup
2. Ranieri new Inter Milan coach
3. Weekend Roundup
4. Stars in Milan Injured
5. Juventus go top
6. Lazio win Rome Derby
7. Juventus defeat Inter at San Siro
8. Cassano has successful heart surgery
9. Luciano Moggi Jailed for Calciopoli
10. Juventus beat Lazio to stay on top
11. Juventus on top as Milan close in

9. Social Networking Websites:
• www.facebook.com/ItalianSoccernet
• www.twitter.com/#!/AnthVeneziano
Coming Soon:
• Youtube Channel

10.  Twitter Grader
• Current Grade: 13%
 Blog Grader
• Current grade: 50%
 Hubspot Blog Rank
• Current blog rank: 375550
 Ice Rocket
• Current blog rank: 3903
 Facebook
• 32 Fans

11. 1. Blog
2. Facebook
3. Twitter

12. Blog Results
 Communicates Italian Serie A
news to public
• Main website dominated visits

13.  Reached People in Different Countries
 Gender
• Dominated by Males
 Largest Target Market Presence
• Ages 18 – 24

14.  Tweets to communicate blog
information to followers
 High quality, low quantity
• Will improve in 2012

16.  Continue to write
newsworthy content in blog
 Install feedburner into
system
 Add pictures to blog posts
 Improve look of website

17.  Monthly Email Newsletter
o Provides information about website
o Provides URL to website

18. Humber Internet Marketing
Recommendation
http://italiansoccernet.blogspot.com
Anthony Veneziano
12/12/2011
MKTG 404 – 1M