How to use social media to promote your blog

1. SUNDAYS AT 6:00 P.M.
#DelawareBlogger

2. Social Media & A Blog
Promoting Blog content via Social Media increases
traffic & attracts advertisers to help you monetize your blog
Investing in promotion of your blog will reap many benefits.
Sometimes you’ll come across ideas or tips that are worthwhile to share via social media,
but aren’t worthwhile as a blog post.
Share the simple, short tips on social media to add more value to your social media updates.
Your followers will appreciate that you’re not bombarding them with blog links all the time
and if your snippets are good they’ll want to visit your blog anyway.

3. Social Media & A Blog
Promoting Your Blog Content
● Determine where your readers hang out and follow them
● Publish and Republish - daily/weekly/monthly
● Build Relationships with influencers
● Join Blogger Groups, Forums, Twitter Chats, Link Parties
● Ask for a share
● Email subscribers
● Publish Newsletters

4. Social Media & A Blog
Growing Your Blog
● Post to Blog/Vlog consistently – at least 2-3x week (3 C's)
● *Push posts to Social Media – at least 2-3x day, biweekly and quarterly
● Keep a notebook for ideas that pop into your head (ABC's)
● Carry a camera/Smartphone to capture photos or images
● Socialize and Share
● Join forums and read, read, read
* Use Bufferapp and Hootsuite for time saving syndication

5. Social Media & A Blog
10 Social Media Tips for Bloggers
1) Display your social media icons prominently on your page
2) Every blog should have it's own Facebook Page
3) Generate traffic – blog hops/link parties
4) Use link shorteners i.e. Bitly/Tinyurl
5) Join blogger groups on Facebook and Google+
6) Be generous with other bloggers
7) Be social on Social Media
8) Pin your best post or promotions on FB business page
9) Pin your best photos onto Pinterest
10) Use your blog name as your username

6. ● Share your post on Fan and Personal FB page the day it's published
● Post often - 2 or 3 posts daily (morning, afternoon, evening)
● Promote other bloggers' content, hopefully they’ll do the same
● Post photos, videos, cartoons
● Keep it short and sweet
● Ask interactive questions
● Follow and Like other people's blogs/posts
● Join FB groups in your niche and share content
● Use Feedly and Flipboard to post content during your down time
Social Media & A Blog
Facebook

7. Social Media & A Blog
Twitter
● Tweet 3 articles or posts during the day – inspirational or funny
● Tweet one question, preferably one with a multiple choice answer
● Follow at least 10 new people per day
● Tweet out your blog post 2-3 times on the day it's published
● Use Hashtags – only 1 or 2
● Promote FREE items and Giveaways
● Participate in TweetChats – movies/popular programming
● Include pictures or images - infographics
● Leave at least 10 characters empty (140 character count)
@ambde

8. 10 Ways Bloggers Use Twitter
1. Drive Traffic
Tweets can spread quickly across the Twitter community if they are interesting.
For example, if you're hosting a blog contest or launching a new feature on your blog,
send a tweet to let your followers know.
2. Network with Like-Minded People
Twitter is set up to act as a networking tool. People "follow" users whose
tweets they enjoy or interest them. You'll be able to connect with like-minded
people by using Twitter which could lead to more traffic to your blog and much more.
3. Make Business Contacts
Just as Twitter is a great networking tool for finding like-minded people, it's also very
effective with connecting users with business contacts.
4. Establish Yourself as an Expert
Twitter can help support your efforts to establish yourself as an expert in your field or blogging
niche to the online community. By communicating through tweets about subject-matter you're
knowledgeable in, answering questions via tweets.
@ambde

9. 10 Ways Bloggers Use Twitter
5. Get Ideas for Blog Posts
If you're having a dry spell in terms of coming up with post ideas, Twitter can help get your
creative juices flowing. Read and send some tweets and see what people are talking about.
Something you read is apt to spark a post idea or two to get you through a temporary state of
blogger's block.
6. Ask Questions
Just as you might use Twitter to establish yourself as an expert in your field, other people use it for
the same reason. Don't be afraid to ask questions. You just might learn something new and find new
bloggers and users to connect with!
7. Provide Live Coverage
If you're attending a conference or meeting that you'd like to share, you can send multiple tweets
real-time to share the information you learn then expound on your tweets with blog posts.
@ambde

10. 10 Ways Bloggers Use Twitter
8. Ask for Diggs, Stumbles and Other Promotional Help
Twitter is a great place to ask your followers to Digg or Stumble your blog posts.
You could also ask other users to blog about your post with a link back to it or spread
the word to their own Twitter followers to drive more traffic to your blog.
9. Accuracy and Fact Checker
Imagine you're writing a blog post about a recent event but don't know how to spell
the names of the people involved in the event. Send a tweet to get the information
you need, and while you're at it, give your followers a heads up about your upcoming
blog post.
10. Find and Share Resources
Need a quote, interview or guest post? Want to offer your services as a source?
Send a tweet!
CONTACTING COMPANIES VIA TWITTER IS A BETTER WAY TO GET NOTICED –
AS THEY RECEIVE 100'S OF EMAILS DAILY
@ambde

11. Social Media & A Blog
Google+
● Share your posts and be recognized with hashtags
● Find & “hang out” with others with similar interests
● +1 posts and comment
● Create several circles within your niche
● Keep your profile updated
● Join Communities
● Always include an image

12. ● Post daily to get your brand noticed
● Share your blog space, put url in your bio
● Upload pictures related to your blog niche with link to post
● Tell a story with your pictures – share and have fun
● Use Hashtags
● Promote and create buzz with events and contests
● Connect with other Instagrammers. Comment, like, and
● Repost other people’s posts. Check out people who use the same hashtags
and network
● Quality trumps quantity so provide help or information
Social Media & A Blog
Instagram

13. Social Media & A Blog
Pinterest
●
● Make Your Blog Visible on Pinterest Include your blog’s name and
official website address on Pinterest’s profile page, and connect your
Facebook and Twitter profiles for increased visibility.
● Make Your Website Pinterest-Friendly Pin It button on particularly
visually appealing items. You should also feature a Follow Me button
prominently so your readers can easily find you.
● Create Appealing Content You Can Pin Use a mix of original and
found content, with an emphasis on articles and photos pinned from
your site.

14. Social Media & A Blog
Pinterest
● Know Pinterest’s Categories - most popular categories were: Home, Recipes,
Food, Wedding, DIY and Fashion
● Pin Useful Content - share tutorials and how-to lists to teach something new, or
help users find a novel solution to an old problem.
● Pin About Your Readers - create Boards that tell success stories, or share a
common experience - back to school hacks

15. Social Media & A Blog
Pinterest
● Pin As a Team - encourage your readers to add content they find interesting
to share with others – building your brand
● Create Themed Boards - if there is a holiday or a big product release or
event coming up, create a new Board promoting it.
● Keep An Eye On Your Pinterest Numbers - keep a check on your network
content. Use Pinterest’s analytics feature, Business Insights, which allows
you to see what content gets the most likes, comments, and repins.

16. Social Media & A Blog
LinkedIn
● If your site is your primary professional home, or if you often write
about work-related topics on your blog, having a presence on LinkedIn
can give you an added boost.
● Make yourself known in a community of like-minded professionals.
Take part in another public discussion, one that might be different in
tone and focus from those you normally engage in through your blog.
● Publishing on LinkedIn can broaden your blog’s readership and
increase its overall popularity.

17. Social Media & A Blog
LinkedIn
How to Promote Your Blog in LinkedIn Groups
● There is a greater opportunity to build new relationships by joining LinkedIn
Groups. This is where you can expand your network further around your niche
markets, passions, and interests.
● Build Credibility and Trust First – join in and comment on current discussions,
and build a relationship with the group manager.
● Avoid Posting to LinkedIn Groups from Your Profile Status Updates –
otherwise it can appear as self-promoting spam,
● Creatively Engage LinkedIn Group Members Through Dialogue - using
dialogue to add value to your discussion post will get more comments.

18. ● Be Selective and Strategic in the Way That You Post to Groups - save your best
posts for promoting in LinkedIn Groups. Make your blog post a part of the
commentary within a discussion rather than simply posting a link to your blog post to
start a discussion.
● The best way to promote your blog on LinkedIn is by sharing content in relevant
LinkedIn groups. Find LinkedIn groups that are relevant to your industry, as well as
the topics you discuss on your blog, and join the discussion.
Be careful not to overdo it on the promotion side—no one likes a conversation partner
whose sole purpose is to get the eyeballs on their website. Leveraging blog posts in
relevant discussions with fellow professionals can serve two purposes: it will drive
traffic to your blog, but, perhaps more importantly, it can establish you and your
business as a thought leader in your field.

19. How to promote your Blog
on Social Media in 10 ways
1. Include a link to your blog on all your social media profiles
2. Schedule Tweets to drive traffic to blog posts
3. Schedule Facebook posts
4. Highlight blog content in Pins
5. Share blog content in LinkedIn groups
6. Promote blog content in Google+ communities
7. Leverage Twitter chats to get new blog visitors
8. Livestreaming, Vine, Vimeo, Periscope
9. Use forums to share blog content
10. Create social media campaigns, contests and giveaways to get users
stoked on your blog