Advanced PPC: Hit, Hit, Hit &amp; Then Sell by Samantha Noble

This presentation is an integral part of SEMrush webinar https://www.semrush.com/webinars/

Marketing

SAMANTHA NOBLE
FOUNDER
BIDDABLE MOMENTS
@SamJaneNoble

Google’s Annual Revenue
$109.65b
SamJaneNoble

Facebook’s Annual Revenue
$40.653b
SamJaneNoble

Why do they see such significant
revenue growth every year?

They adapt to the market, they are constantly
innovating and continue to add new features

As paid media advertisers, it is our
responsibility to do the same

REACH
https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-
to-improve-your-digital-marketing/SamJaneNoble

REACH
ACT
https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-
to-improve-your-digital-marketing/SamJaneNoble

REACH
ACT
CONVERT
https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-
to-improve-your-digital-marketing/SamJaneNoble

ENGAGE
REACH
ACT
CONVERT
https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-
to-improve-your-digital-marketing/SamJaneNoble

Success happens when you are targeting
each section of the framework

Facebook SDK with Lookalike Audiences
SamJaneNoble

Native Ads in Google Discover feeds
SamJaneNoble

Responsive Google Search Ads
SamJaneNoble

Facebook Augmented Reality Ads
SamJaneNoble

Google Ads Message Extensions with Email
Email forwarding sends text messages to your
email, so you don’t need to provide a phone number
to use message extensions. Responding to the
email will automatically send a text reply back to
your customer.
Automatic reply sends a preset message back to
customers as soon as they message you. For
example, you can automatically reply with, “Thanks
for your message. We’ll get back to you within the
hour.”
SamJaneNoble

Bing Intent Ads on MSN and Outlook
Northwind Traders Official Site
Ad . www. northwindtraders.com
183400+ followers on Twitter
Explore our huge selection of SUVs & our Crossover lineup.Find a Dealer
Search Dealer
Inventory
Build and Price
View Current
Incentives
MSN - Homepage MSN – In article
Outlook - Inbox
SamJaneNoble

Google Local Search Map Ads
SamJaneNoble

Double Product Listing Carousels
SamJaneNoble

Inventory search from Google Knowledge Panel
SamJaneNoble

Custom Intent Audiences with TruView for Action

Customer Match Segmented by Purchase Month
SamJaneNoble

Click to WhatsApp Messenger Ads
SamJaneNoble

Facebook Messenger Ads to Communicate Post Sale
SamJaneNoble

It takes 6 to 8 touchpoints to
generate a sale

Use an attribution model that
allocates success to all clicks, not
just the last click

REACH campaigns are not designed
to drive immediate conversions

Focusing on the entire RACE
Framework will get results; but you
do need to be patient

SamJaneNoble
Thank you
for listening.
# S E M R U S H
CONTACT DETAILS
+ 4 4 2 0 8 1 2 3 0 2 9 0
i n f o @ b i d d a b l e m o m e n t s . c o m

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