For some reason Majestic was the choice of old school experts. Well, I mean, established experts, who seem to be here forever, like Bary Schwartz or Moosa Hemani.Dixon Jones old school Looking at this picture in Dixon’s Google+ I am not surprised anymore.
Google’s mission has been to “Organize the World’s Information”. But what does this mean, and how do links play a part in this process? Majestic has their own view of the world and has also categorized the Internet, so Dixon Jones will show you some of the ways in which search engines approach this Big Data problem.
4. @tryMajestic
The BIG specialist search engine
Twitter has 500,000,000
Tweets per day on average
In the same day, Majestic
crawls well over 2,000,000,000
NEW URLs (and sees 7 billion)
5. @tryMajestic
How do they do that?
• Information Retrieval
in the “Zeta” age
1.Data Collection
2.Data Grouping
3.Data Indexing
4.Data Matching
6. @tryMajestic
Groups Make Search Much Better
• Find a Fact
• Find a Friend
• Find a Customer
• Finding Anything
LibraryofCongresscirca1940
Research At: info.majestic.com/groupresearch
7. @tryMajestic
Why Categorize the Web?
• Categorizing into topics prevents spam:
• http://maj.to/1yZOdW5 (TrustRank Paper)
http://maj.to/1Bb1lHu (Stanford Paper)
14. @tryMajestic
Works best with Universal Data set
• Every signal is small
• Individually prone to
error or opinion
• At scale the error
decreases
• Confidence increases
http://info.majestic.com/universal
16. @tryMajestic
Topical Trust Flow is Very Powerful
• More granular than (say) PageRank
• Updates continually
• Provides measurable context and influence at scale
• Page level AND site level tracking
• 800 topics
• Can compare all types of online data (People, Pages,
Sites, Images, Plugins)
17. @tryMajestic
Use Cases
• Already used in Search
• Finding Influencers
• Credit checking
• Comparing different media channels
• Link building
• Company evaluations
19. @tryMajestic
Who is more popular on Twitter?
Use case: Finding influencers
Lady Gaga? Barack Obama?
Trust Flow
74
Trust Flow
70
20. @tryMajestic
Takeaways
• The Butterfly Effect is very real
• Connections form measurable patterns
• Topical Trust Flow tells us:
– What a page or site is about
– How influential it is in that topic
• Topical Trust Flow is Fast and Frequent
• Topical Trust Flow is Scalable
21. @tryMajestic
Out of Trust Flows understanding
Real insight into the world wide web from
Majestic,the specialist search engine
Imagine going into a Library to find the weight of the moon.
How much harder would your search be if the books were in alphabetical order only?
Google do this – by separating entire data sets.
Each set has its own (structured) data formats.
Does not solve the problem of Contextual categorization.