Improve sign up, sign in &amp by Andrey Lipattsev

1. Andrey Lipattsev Strategic Partner Manager at Google @andrey_l1nd3n Modern sign up, sign in & payments

2. $ 2 300 000 000 000 Source: statista.com

3. 23% Source: statista.com

4. 69% Source: Google research

6. Source: baymard.com/blog/checkout-flow-average-form-fields

9. Proprietary + Confidential Hundreds of millions of cards on file Saved to Google Accounts Ready to pay

10. Cross device & browser One API Available globally One simple, fast way to pay across devices Proprietary + Confidential

11. Pay online, in store, & across all Google products

12. can’t be click-jacked

13. 65% more likely to complete booking with Google Pay

15. Let’s recap Replace the “flow” with 2 taps

16. g.co/pay/brand g.co/pay/autofill g.co/pay/business g.co/pay/developers

17. youtu.be/YT1JfH71k_k

20. What makes good sign-up/sign-in?

21. Security Quality Friction Implementation

23. ● Weak ● Forgotten ● Reused ● Stolen Passwords are challenging

25. fakeperson@fak3email.com

29. One Tap Sign-Up / Auto Sign-In

34. Skip the sign in screen

35. drop off at account creation >40% Google research often shows a..

36. Show: Sign up screen elisa.g.beckett@gmail.com •••••••••••• ••••••••••••

37. Show: Sign up screen elisa.g.beckett@gmail.com •••••••••••• ••••••••••••

39. One-tap, contextual account creation

42. Increase in sign-up 80%+ New users returning 5+ times 40%+

43. Increase in new user sign up 50% Number of signed in users 2x Increase in new user sign up 43x Increase in user engagement 50%

44. Friction Security Quality Implementation One tap The same as Google’s Engaged and active users Easy and no charge

45. developers.google.com/identity

46. youtu.be/8Af9DCAtPH0

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