This presentation is an integral part of SEMrush webinar https://www.semrush.com/webinars/

2. Click2View.asia
SEO Audit

3. Brief Background
● https://click2view.asia/
● Content marketing agency based in
Singapore
● B2B - lead gen business
● Target audience are Marketing Directors,
CMOs, Head of Marketing, etc
● They produce content strategy, content
production, video, text, blogs, etc
● Website is built on Wordpress

4. Current Status

5. Keyword Rankings
● Keywords that are currently ranking in
Google.com.sg
● Only keywords related to portfolio is
ranking
● No visibility around “content marketing”
services

6. Technical Hygiene
● SEMrush Site Audit tool is great for quick
analysis
● Click2View is good technically
● Most of the SEO 101 items are in place
just by being on Wordpress
● All-in-one SEO plugin has been installed
and used (Yoast is much better...just
saying!)

7. More Technical Improvements
❏ Clean up internal 404 errors - 301 redirect
to a relevant page on the website
❏ Add XML sitemaps reference to robots.txt
file (Sitemap: https://click2view.asia/sitemap.xml)
❏ Remove meta keywords - they are useless
(disable this via SEO plugin)
❏ Add image alt text to all images on the
website - currently 65% of images are
missing alt text (Media library in
Wordpress)
❏ Some images have mismatched alt text!!
(eg, use “Amoy Street Stories Video
Content Marketing Campaign”)
Mismatched alt
text

8. Major Technical Issue
● Noindex(ing) these pages means they will be excluded from Google search
results and not be found by users
● Must be a mistake, remove that tag. Then, “Fetch as Google” via Google
Search Console

9. Speed...Speed...Speed
● PageSpeed - website is slow. Needs to be
fast in mobile-first world
● Faster = Better UX = Better Crawlability
● Plenty of quick wins to speed up the
website
● Compress images - use WP Smushit (you
still need to save images in the correct
format)
● Enable caching - use W3 Total Cache
● Leverage a Content Delivery Network
(CDN) - use cloudflare
Quick Wins

10. On-Site & Content - Click2View
● Only one page that lists all services on
offer
● Meta-data not optimised and not keyword
focused
● Content is thin and not visually appealing
● It doesn’t give users the WOW factor and
explain in detail how the services are
delivered, what to expect, why they should
choose you

11. On-Site & Content - Ice Cube
● Meta-data optimised
● On-site elements and content all focus on
a single “theme”
● Page answers and satisfies all the W’s for
a user
● Comprehensive page on their “content
marketing” offering
● They have one page for every service on
offer with the same amount of information
depth

12. On-Site & Content - Hashmeta
● Great design, interactive design
● Meta-data is optimised and aligns with the
rest of the on-site elements of the page
● A single comprehensive page that
explains their “content marketing” service
● Providing answers to users regardless of
their purchase journey
● A page for every service that they offer

13. Start with Keyword Research

14. URL Keyword Map Title Tag Meta Description
/ content marketing agency
(1,600)
60 characters max
Don’t keyword stuff
Primary keyword at the start
Take advantage of branding
Unique title for every page/url
Consider CTR
Example:
Content Marketing Services in
Singapore | Click2View
155 characters max
Don’t keyword stuff
Unique for every page/url
Include call-to-action
Include USP
Use this as an elevator pitch
to entice users to click-through
Example:
As Singapore’s leading
content marketing agency, we
are trusted by leading brands
such as Workday, Porsche &
Deloitte. Find out more about
our services.
/services content marketing services
(720)
/services/content-
marketing-strategy
content marketing strategy
(1,600)
/services/video-
production
video production services
(2,400)
/services/content-
creation
content creation (720)
On-Site Optimisation 101

15. On-site Optimisation Illustrated

16. Thank You
Jason Mun
jasonmun.com
@jasonmun
facebook.com/jasonmunseo/